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F45 Training Announces the First Wahlberg Week of 2024 – Featuring Seven New Performance-Based Workouts – Designed by Mark Wahlberg

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F45 Training Announces the First Wahlberg Week of 2024 – Featuring Seven New Performance-Based Workouts – Designed by Mark Wahlberg
News

News

F45 Training Announces the First Wahlberg Week of 2024 – Featuring Seven New Performance-Based Workouts – Designed by Mark Wahlberg

2024-05-02 20:01 Last Updated At:20:22

AUSTIN, Texas--(BUSINESS WIRE)--May 2, 2024--

F45 Training Holdings Inc., a leading global fitness community specializing in innovative, functional group workouts that are fast, fun and results-driven, gears up for Wahlberg Week from May 6 – 12 at participating F45 studios worldwide. The global workout spotlights seven brand-new workouts personally designed by F45’s Chief Brand Officer Mark Wahlberg in the form of cardio, strength and hybrid training classes.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240502298373/en/

Wahlberg Week classes will be free at select studios all week-long to new fitness enthusiasts, who visit any participating studio and want to experience Wahlberg’s favorite ways to stay fit. To take part in Wahlberg Week, sign up at F45training.com/wahlbergweek/.

Wahlberg Week’s 45-minute workouts encompass the following routines (each day focusing on targeted muscle groups):

“Mark’s very own touch on F45’s signature workout series means our members can experience an amazing and flexible exercise mix that’ll allow them to tweak their workout based on how they’re feeling,” said Tom Dowd, Chief Executive Officer at F45 Training. “It offers something for everyone across all fitness levels, inviting our members and guests to push themselves more than they thought they ever could with the encouraging support of the F45 community, inspired by our group training approach.”

Points will be allocated based on performance within each workout as well as a weekly total, which can be tracked through the F45 Challenge app, downloadable in the App Store or Google Play.

F45 Training, rated the No. 1 gym chain in the U.S. by Men's Journal, combines elements of functional workouts and high intensity interval training (HIIT), with members able to complete each of the workouts at their own pace. Thousands of functional movements make the workouts different each time and are a proven concept to help members achieve the best results.

To learn more about F45 Training and locate your nearest studio to participate in Wahlberg Week, visit F45training.com/wahlbergweek/ or follow F45 Training on Facebook or Instagram.

About F45 Training

F45 Training (“F45'' or the “Company”) is a leading boutique fitness franchise platform operating the F45, FS8, and VAURA brands. F45 is a high-intensity interval training (HIIT) workout that utilizes proprietary technology, including a proven fitness platform that leverages a rich content database of thousands of unique functional training movements that offer members new workout experiences each day. FS8 is a progressive new fitness concept that remixes the best elements of Pilates, tone, and yoga into a 3-in-1 low-impact, high-energy workout. VAURA is a sensory athletic reformer Pilates experience designed to energize every cell of your body. F45 is committed to supporting our expanding global franchise network in the high-growth boutique fitness category. For more information, please visit www.F45Training.com. Join the pinnacle of fitness franchising with three globally renowned concepts: F45 Training, the leading HIIT training chain worldwide, along with our distinctive Pilates brands, VAURA and FS8. Discover more at https://www.f45invest.com/.

F45 Training Holdings Inc. gears up for Wahlberg Week from May 6 – 12 at participating F45 studios worldwide. The global workout spotlights seven brand-new workouts personally designed by F45’s Chief Brand Officer Mark Wahlberg in the form of cardio, strength and hybrid training classes. (Photo: Business Wire)

F45 Training Holdings Inc. gears up for Wahlberg Week from May 6 – 12 at participating F45 studios worldwide. The global workout spotlights seven brand-new workouts personally designed by F45’s Chief Brand Officer Mark Wahlberg in the form of cardio, strength and hybrid training classes. (Photo: Business Wire)

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Here's why May the 4th is celebrated as Star Wars Day across the galaxy

2025-05-03 15:36 Last Updated At:15:40

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving “Star Wars” have an inescapable gravity.

May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise.

Star Wars Day was created by fans as a sly nod to one of the films' most popular catchphrases, “May the force be with you.” Get it? Good, now May the 4th be with you too.

It's not an official holiday but has become so well-known that even former President Joe Biden marked it last year when “Star Wars” actor Mark Hamill dropped by the White House a day beforehand.

“I think it's a very clever way for fans to celebrate their passion and love for ‘Star Wars’ once a year,” said Steve Sansweet, founder and executive chairman of Rancho Obi-Wan, a nonprofit museum in California that has the world's largest collection of “Star Wars” memorabilia.

The phrase “May the 4th be with you” was used by fans in the years after the first film was released in 1977, and even appeared in a British political ad in 1979 celebrating Margaret Thatcher's victory as prime minister on May 4 that year.

For some fans, the official Star Wars Day comes on May 25, the date of the first film's release. The Los Angeles City Council even declared the date to be Star Wars Day in 2007, although the California Legislature voted in 2019 to designate May 4 as Star Wars Day.

May the 4th caught on informally among fans through inside jokes shared on social media and viewings of the films to mark the occasion. Businesses eventually joined in on the fun, with brands ranging from Nissan to Jameson Whiskey running ads or posting on social media about it.

Disney, which acquired Lucasfilm in 2012, embraced the day as a way to further promote the franchise with merchandise, special screenings and other events surrounding the brand.

Not all “Star Wars” fans are enthused about how ubiquitous the once-underground joke has become. Chris Taylor, a senior editor at Mashable and author of “How Star Wars Conquered the Universe,” labels himself a “May the 4th grinch" in part because of its commercialization.

“I love a good dad joke as much as anyone, but my God you can take it too far,” Taylor said.

The day is being celebrated on a large and small scale this year. Disney+ is launching the new series “Star Wars: Tales of the Underworld” on the date, and it comes as the second season gets underway for another franchise series, “Andor.”

It also follows the announcement that a new stand-alone “Star Wars” film installment starring Ryan Gosling will be released in 2027.

Disney marks the day with the launch of new “Star Wars” merchandise, ranging from lightsaber sets to jewelry.

Most Major League Baseball teams have marked the day in recent years with special events incorporating “Star Wars” characters. For example, the San Francisco Giants sold special tickets for Saturday's game that included a bobblehead portraying pitcher Logan Webb as “Obi-Webb Kenobi.”

It's hard to find a place where May the 4th celebrations aren't occurring, from bakeries serving cookies with a “Star Wars” theme to concerts featuring the memorable scores of the films.

It's a town-wide celebration in New Hope, Pennsylvania, which shares its name with the subtitle of the first “Star Wars” film. The town of about 2,600 people, located 30 miles (50 kilometers) northeast of Philadelphia, plans to have costumed characters throughout town with restaurants serving themed items like a “YodaRita.”

“I would always joke around and wish people ‘May the 4th’ — but taking it to this level, I've definitely upped my ‘Star Wars’ nerdiness,” said Michael Sklar, president of the Greater New Hope Chamber of Commerce.

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

FILE - Star Wars fans in different creations of the Boba Fett uniforms attend a fan convention, the Star Wars Celebration in Chiba, near Tokyo, Friday, April 18, 2025. (AP Photo/Hiro Komae, File)

FILE - Star Wars fans in different creations of the Boba Fett uniforms attend a fan convention, the Star Wars Celebration in Chiba, near Tokyo, Friday, April 18, 2025. (AP Photo/Hiro Komae, File)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

FILE - A Star Wars supporter poses for a photo during a fan convention called the Star Wars Celebration Japan in Chiba, near Tokyo, Friday, April 18, 2025. (AP Photo/Hiro Komae, File)

FILE - A Star Wars supporter poses for a photo during a fan convention called the Star Wars Celebration Japan in Chiba, near Tokyo, Friday, April 18, 2025. (AP Photo/Hiro Komae, File)

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