A science museum at the University of Sao Paulo (USP) in Brazil is incorporating virtual reality (VR) technology in its exhibitions, letting visitors explore potential climate solutions in an immersive world.
May 18 marks the International Museum Day, with the theme this year being "Museums for Education and Research".
As a brainchild of the USP Center for Research and Innovation in Greenhouse Gases, the museum's powerful VR equipment empowers researchers, entrepreneurs and startups to test and validate their climate change solutions.
The museum also aims to engage everyday visitors, fostering a deeper understanding of climate change, as well as solutions that can be collectively implemented.
"The visitors are welcome to climb 325 meters [using VR]. Digitally, by using virtual reality, you are able to see all the details of the tower. You see also the spectrum of the rainforest. So, this is a very interesting point because you can correlate the planetary effect due to the greenhouse gases," said Caetano Miranda, a professor at the USP Physics Institute.
Julio Meneghini, a professor at the USP Polytechnic School and director of the science project, said that the museum brings together a technical simulator and artistic studio in one place to encourage public discussion on topics such as reducing greenhouse gas emissions.
Science museum in Sao Paulo pioneers climate action with VR simulations
Macao has been emerging as a global hub for conventions and exhibitions in recent years by exploring the enormous opportunities in the sector, driving the region to advance its economic diversification and embrace a brighter future.
Macao has received many awards this year, such as the Best Convention City (Asia) and the Best BT-MICE City, showcasing the recognition for and influence of Macao's exhibition industry.
More than 1,000 electronic game enthusiasts from all over the world gathered recently in Macao to participate in a esports themed event.
Su Zhili, organizer of the event, said that Macao's rich experience in hosting large-scale events, coupled with its good infrastructure, has driven him to choose the region as an ideal destination to hold such an activity.
"Macao has held many similar large-scale events. It has rich experience, and the facilities at the venue are relatively mature, so we can start our work comfortably," said Su.
During the first three quarters of 2024, Macao held more than 1,000 conferences and exhibitions in total.
"We will invite more professional, special conferences to be held in Macao and also cultivate more exhibition brands with international influence in Macao, so as to promote Macao's exhibitions to be more market-oriented, professional, international, digital and greener from various aspects. This is our goal," said Elaine Wong, member of the Macao Commerce and Investment Promotion Institute.
In addition, multiple large exhibitions and conferences, such as the Macao International Trade and Investment fair, the Macao Franchise Expo, and the International Infrastructure Investment and Construction Forum, are held regularly in Macao.
With the introduction of a series of policies and measures to facilitate the exchanges between the mainland and Macao, as well as the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area and the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Macao's convention and exhibition industry will embrace more opportunities for development in the foreseeable future.
"We have such a good industrial base in the Greater Bay Area. The mode of 'Convention and Exhibition + Industry' not only integrates the industries of Macao, but also the industries of the Greater Bay Area. In addition, Macao actively integrates into the national development and plays a role in the Belt and Road. Why are we so confident in Macao's convention and exhibition sector? Because it is backed by the motherland, and the country gives Macao great support," said Alan Ho, chairman of the Macao Association of Convention, Exhibition and Tourism Sectors.
Macao emerges as global hub for conventions and exhibitions, driving economic diversification and international recognition
