The partnership will bring fans closer to the UEFA EURO 2024â„¢ action through exclusive discounts and prizes
SINGAPORE, May 27, 2024 /PRNewswire/ -- Following the news in March that AliExpress became the first exclusive global e-commerce partner of UEFA EURO 2024â„¢, today, AliExpress, an international online retail marketplace, officially welcomes David Beckham as its new global brand ambassador. In this partnership, Beckham will help fans 'Score More with AliExpress' during UEFA EURO 2024â„¢.
The global sport and lifestyle icon will help AliExpress consumers get closer to the action through a new UEFA EURO 2024â„¢ campaign that launches today. AliExpress users will have the chance to take part in a series of interactive games to win exclusive discounts and time-limited prizes, including match tickets. AliExpress is investing millions of Euros in discounts, deals and engagement during the games, as part of its increased investment into global consumer experience. In addition, new and eligible AliExpress users will be entered into exclusive lucky draws with prizes to welcome them to the platform.
Click HERE to see the 'Spend Less, Get More' TV campaign which is released today.
During the games from June 14 to July 14, AliExpress will run an innovative 'Shake and Win' promotion, offering time-limited prizes following each goal of all games. All eligible users just need to log on to the AliExpress app and shake their smartphone once the ball hits the back of the net, for the chance to score great prizes.
"AliExpress is helping fans get even closer to UEFA EURO 2024â„¢ this summer, by offering them great prizes as the action takes place on the pitch," said David Beckham.
"AliExpress is excited to welcome David Beckham as our global ambassador ahead of the Summer of Sports that is set to kick off in Europe. Whether you're a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024â„¢," said Gary Topp, European Commercial Director, AliExpress.
Continued commitment and investment globally
AliExpress continues to invest in its premium service AliExpress Choice, which offers consumers great selection, speedy shipping and hassle-free returns* as well as millions in discounts and deals during UEFA EURO 2024â„¢.
UEFA EURO 2024â„¢ takes place June 14-July 14 in 10 host cities across Germany and will see 24 national teams compete.
*Subject to terms and conditions, please check out the AliExpress app and website for more details.
About AliExpress
Launched in 2010, AliExpress (www.aliexpress.com) is a business-to-consumer (B2C) e-commerce platform enabling global consumers to buy directly from manufacturers and distributors in China and around the world. In addition to the global English-language version, the AliExpress platform is also available in 17 other languages. AliExpress is part of Alibaba International Digital Commerce Group.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
David Beckham Unveiled as AliExpress Global Ambassador Kicking Off with the Launch of a UEFA EURO 2024™ Campaign
PESHAWAR, Pakistan, May 16, 2025 /PRNewswire/ -- In a transformative move set to redefine humanitarian operations in Pakistan, MindHYVE.aiâ„¢, a U.S.-based artificial intelligence company, has signed a landmark Memorandum of Understanding (MoU) with Alkhidmat Foundation Khyber Pakhtunkhwa, one of the nation's most respected non-profit organizations. The MoU was signed by Belal Faruki, Founder & CEO of MindHYVE.aiâ„¢ and Khalid Waqas, President of Alkhidmat Foundation KPK.
This partnership aims to deploy MindHYVE.ai™'s agentic AI systems—starting with the Ava-Education™ large reasoning model and its ArthurAI™ e-learning platform to scale impact across education, healthcare, orphan care, disaster relief, and microfinance initiatives.
As part of the agreement, MindHYVE.aiâ„¢ and Alkhidmat will co-establish a Multi-Sector AI Innovation Lab in Peshawar, envisioned as a regional hub for applied AGI (Artificial General Intelligence) solutions in social development. The lab will serve as a launchpad for localized AI training, agent deployment, and academic research, while incubating youth-led startups in partnership with universities and the Khyber Pakhtunkhwa IT Board.
"This isn't just a tech deployment—this is about building capacity, equity, and long-term national infrastructure for AI-powered social progress," said Belal Faruki "Alkhidmat's mission and reach make them the ideal partner for this new frontier in purpose-driven technology."
Under the first phase, MindHYVE.aiâ„¢'s educational agent ArthurAI will be deployed within Alkhidmat's Bano Qabil program, supporting over 85,000 registered students through adaptive learning paths, multilingual content, and real-time feedback. Subsequent phases will see agents like Chiron (healthcare), Eli (finance), and Carter (retail & e-commerce) integrated into Alkhidmat's broader humanitarian services.
Alkhidmat KPK President Khalid Waqas commented, "By combining our grassroots infrastructure with MindHYVE.ai™'s AI expertise, we are opening doors for inclusive education, smarter healthcare, and data-informed governance—especially in Pakistan's most underserved regions."
MindHYVE.aiâ„¢ will provide hosted AI platforms, APIs, training, and agent customization. The collaboration will operate under a non-profit licensing model, with both parties committed to sustainability, ethical governance, and regional language accessibility including Urdu and Pashto.
This MoU signals a powerful step toward AI-for-good innovation in Pakistan and sets a precedent for global public-private humanitarian alliances.
About MindHYVE.aiâ„¢
Headquartered in Newport Beach, California, MindHYVE.aiâ„¢ builds domain-specific AGI agents, autonomous and semi-autonomous agentic systems and domain specific large reasoning models to transform national infrastructure and industry through intelligent automation and decision systems.
Website: www.mindhyve.ai | Email:hello@mindhyve.ai | Contact: +1 (949) 200-8668
Media Contact
Marc Ortiz
Email: marc.ortiz@mindhyve.ai
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MindHYVE.ai™ and Alkhidmat Foundation Partner to Launch Pakistan's First Multi-Sector AI Initiative for Social Good
MindHYVE.ai™ and Alkhidmat Foundation Partner to Launch Pakistan's First Multi-Sector AI Initiative for Social Good
MindHYVE.ai™ and Alkhidmat Foundation Partner to Launch Pakistan's First Multi-Sector AI Initiative for Social Good
