Skip to Content Facebook Feature Image

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

Business

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures
Business

Business

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

2024-06-18 10:00 Last Updated At:10:15

Amid growing trade and cultural exchanges, Shaoxing Huangjiu emerges as a bridge between Chinese heritage and Japanese enthusiasts

TOKYO, June 18, 2024 /PRNewswire/ – Shaoxing, a city on China's southeastern coast, has been known by various names—Kuaiji, Shanyin, and Yuezhou—during a rich history spanning over 2,500 years. It is recognized as one of the original National Famous Historical and Cultural Cities and is also celebrated as the Capital of East Asian Culture. Shaoxing is acclaimed for its scenic waterways, architecturally significant bridges, and as a center for calligraphy and scholarly pursuits. The city is also the birthplace of Shaoxing Huangjiu, a globally renowned yellow rice wine.  

Shaoxing Huangjiu epitomizes a natural rice wine that harmoniously blends the spirit of nature with the essence of grains. The wine's unique profile is shaped by the region's exceptional natural resources: the high-quality water from Jian Lake, the locally sourced glutinous rice and the humid climate, each playing a critical role in defining its distinctiveness. Shaoxing Huangjiu, further enriched by a brewing technique that has been handed down through generations, stands as a testament to the heritage and quality of East Asian viniculture.

"Nature follows its seasons, the earth has its essence, materials possess beauty, and craftsmanship demonstrates skill."

Shaoxing Huangjiu exemplifies these principles. Characterized by its low alcohol content, this wine is meticulously crafted with water sourced from Jian Lake, Shaoxing glutinous rice, and wheat. The brewing process incorporates saccharification and fermentation with the aid of beneficial microorganisms found in Chinese yeast and wheat koji, which impart a unique complexity to the wine. Shaoxing Huangjiu displays a yellow or amber hue, boasting clarity and a brilliant transparency. The flavor profile is a nuanced harmony of sweet, sour, bitter, spicy, fresh, and astringent notes, culminating in a refreshingly mellow taste. The aroma is robust yet refined, mature yet gentle, embodying a healthy, nutrient-rich character that makes the wine particularly suited for health care purposes.

Recognized as China's premier yellow rice wine, Shaoxing Huangjiu holds the distinction of being the first product in the country to receive a protected designation of origin. Its brewing technique has secured a spot in the first batch of national intangible cultural heritage. With a unique production process and a mellow taste, the wine has earned accolades from both consumers and connoisseurs worldwide.

As cultural and commercial ties between China and Japan grow stronger, more Japanese visitors are traveling to China to explore its rich cultural heritage. One of the key culinary attractions is a Shaoxing Huangjiu tasting tour. Concurrently, producers of the Chinese yellow wine are making inroads internationally, notably introducing Shaoxing Huangjiu to the Japanese market. The expansion has opened up opportunities for a broader audience to appreciate the nuances of this exquisite beverage.

From June 19-21, twelve Shaoxing-based producers and distributors of yellow wine will be present at the Japan Int'l Food Expo (JFEX) in Tokyo. The expo will feature a special zone dedicated to Shaoxing Huangjiu, providing a unique opportunity for attendees to sample and learn more about the traditional Chinese wine. Visitors are invited to the zone to taste Shaoxing yellow wine and engage with its rich cultural and flavor profiles.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

From Shaoxing to Tokyo: Yellow Rice Wine Connects Two Rich Cultures

SAN FRANCISCO, June 27, 2024 /PRNewswire/ -- Locus, a global AI-powered integrated logistics management SaaS company, has been recognized as a Representative Vendor in the Gartner® Market Guide for Last-Mile Delivery Technology Solutions, 2024 (LMD).

This recognition comes shortly after Locus was also acknowledged in the 2024 Gartner® Market Guide for Multicarrier Parcel Management Solutions (MCPMS), reinforcing the company's impactful presence across the logistics technology landscape.

Locus has continued to drive innovation within the logistics sector, leveraging technology to optimize last-mile delivery and fulfillment, significantly reducing costs and enhancing customer experiences. This recognition reflects the success and effectiveness of Locus' comprehensive solutions tailored to the intricate needs of last-mile operations.

The Gartner Market Guide notes, "New digitalization initiatives, the increasing adoption of e-commerce, and the need to optimize transportation costs to improve the end-consumer experience and increase brand engagement are some of the challenges LMD solutions must solve. Pre- and post-purchase processes have been impacted by those challenges, requiring organizations to adopt technology that enables optimized delivery orchestration to provide more comfort, options, and a better experience overall to the end consumer."

Speaking on the development, Nishith Rastogi, Founder and CEO of Locus commented, "We believe this acknowledgment by Gartner underscores our commitment to technological innovation and excellence in logistics operations. For close to a decade, we have been extremely proud of setting new benchmarks for last-mile fulfillment and elevating the quality of customer experience in this complex but crucial domain. We are excited about the possibilities that AI holds in developing new standards of last-mile excellence and customer experience, and we look forward to developing a new generation of leading-edge solutions to set these benchmarks and unlock real-world growth at scale."

About Locus

Locus' order-to-delivery AI-powered dispatch and transport management software helps enterprises transform their logistics from cost centers to revenue generators. Backed by GIC Singapore, Tiger Global, and Qualcomm Ventures, Locus has facilitated over 1.2 billion deliveries worldwide, serving over 360 global customers across various industries.

Sources:

-  Gartner, Market Guide for Last-Mile Delivery Technology Solutions, Oscar Sanchez Duran, Carly West, Nathan Lease, 18 June 2024

-  Gartner, Market Guide for Multicarrier Parcel Management Solutions, Simon Tunstall, Brock Johns, Oscar Sanchez Duran, 27 May 2024

Gartner Disclaimer

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally. All rights reserved.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Locus Receives Dual Recognition in 2024 Gartner® Market Guides for Last-Mile Delivery Technology and Multicarrier Parcel Management Solutions

Locus Receives Dual Recognition in 2024 Gartner® Market Guides for Last-Mile Delivery Technology and Multicarrier Parcel Management Solutions

Recommended Articles