LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

Company's 'Optimism your feed' Playlist Garners 1.2 Billion Views in Just Three Weeks

SEOUL, South Korea, June 21, 2024 /PRNewswire/ -- LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of 'Life's Good' by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

"LG is committed to delivering on its promise of 'Life's Good. This social media challenge aims to uncover and share what 'Life's Good' means to our customers," said Kim Hyo-eun, vice president and head of LG's Brand Management Division. "We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign's social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world."

The social media challenge is part of LG's 'Optimism your feed' campaign and follows the launch last month of LG's Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.  

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.

Meanwhile, LG has also launched an offline campaign event called 'Optimism your day,' which will run till early July. Continuing from last year, a truck adorned with the company's 'Life's Good' brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays 'Life's Good' campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign's message of optimism to employees as well as the outside world.

"We are all brand ambassadors of LG," said CEO William Cho. "If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world."

More details about Life's Good campaign can be found on the campaign page at www.lg.com/lifesgood.

About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG's four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

LG AMPLIFIES POSITIVE INFLUENCE OF THE LIFE'S GOOD CAMPAIGN VIA SOCIAL MEDIA CHALLENGE

XUZHOU, China, June 28, 2024 /PRNewswire/ -- XCMG Machinery (SHE:000425, "XCMG") is proud to unveil a new hydrogen fuel cell dump truck model, the EHSL552F, equipped with a 120kW hydrogen fuel cell and high-power battery system. This launch marks a significant step in reducing greenhouse gas emissions by 99.3 kilograms on a daily basis for large-scale transportation projects such as mining operations.

To meet the demand for long-distance operational capabilities, XCMG's latest hydrogen-powered vehicle integrates advanced technology with robust performance features. The EHSL552F model includes a fast 6-speed gearbox and boasts substantial chassis clearance, enabling it to easily navigate steep slopes.

The vehicle's design incorporates computer-aided topology optimization, along with new materials and processes that reduce the vehicle weight by 200kg without compromising structural strength or reliability. Additionally, the EHSL552F is designed for reduced maintenance costs within its lifespan of over 1.5 million kilometers.

By integrating optimized algorithms for smoothness and stability into the design process, XCMG has enhanced both the driving comfort and handling stability of the vehicle. This makes it easier for logistics companies to adopt more sustainable models.

The upgraded cabin features both interior enhancements for driver comfort and an exterior design that commands presence on the road. The electrical architecture of the vehicle has been revamped to improve intelligent driving aids and overall reliability, while ensuring safety through compliance with the EU ECE R29 crash regulation.

Since 2021, XCMG has been researching and manufacturing hydrogen energy equipment, culminating in the creation of the Shanghai Hydrogen Energy Technology Research Institute in April 2022. The Company has unveiled 16 different hydrogen energy equipment models, covering various sectors, including tractors, dump trucks and sanitation truck chassis. June 2023 saw the global debut of the hydrogen-powered electric loader developed in collaboration with a local miner in China, marking its official operation.

Recently in collaboration with REFIRE, their newly developed 49T fuel cell smart heavy trucks, powered by REFIRE's proprietary Mirror Star series fuel cells, commenced operations in Northwest China, serving green transportation needs within local green electricity production from coal projects.

This April, a landmark agreement was reached between CHN Energy, XCMG and THIKO New Energy to co-develop the first-ever 240-ton hydrogen-powered mining dump truck in the world. Besides heavy-duty trucks, XCMG also introduced other models, like hydrogen-fueled tractor units and urban construction vehicles, further diversifying their renewable energy portfolio.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

XCMG Launches New Hydrogen-Powered Dump Truck, Expanding Renewable Energy Fleet