ARMONK, N.Y., June 26, 2024 /PRNewswire/ -- As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM (NYSE: IBM) reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption.
The international study*, conducted by Morning Consult, gathers insights from more than 18,000 sports fans across 10 countries to better understand both how they follow and engage with sports, including live coverage, highlights, and summaries, as well as preferences for future engagement and consumption. The findings confirm that fans are prioritizing more personalized and time-saving digital sports content, with the majority recognizing the positive impact technologies like artificial intelligence (AI) will have on these experiences.
The data also confirms that younger sports fans are more likely to favor AI-enhanced features as they increasingly turn to digital platforms for sports content. Surveyed fans aged 18-29 are using a mobile phone or tablet as their primary device to watch sporting events more often than older fans, with subscription streaming of live sporting events being most popular among the younger age group. More than half (58%) of 18-29 year old respondents also believe AI will have a positive impact on sports.
Alternatively, respondents from older age groups remain loyal to traditional methods of consumption, with linear broadcasting being most popular among fans 45+. Forty percent of surveyed fans over the age of 55 believe AI will have a positive impact on sports.
"Fans worldwide are continuing to embrace platforms and solutions that allow them to feel more connected and informed on their favorite sporting events and athletes, and IBM's new study confirms this now includes embracing technologies like AI to deliver these experiences," said Noah Syken, Vice President, Sports and Entertainment Partnerships. "IBM's longstanding portfolio of Sports and Entertainment partnerships aims to deliver on these expectations from fans by putting in the hands of our partners the most advanced IBM technologies from our AI and data platform watsonx."
Other key study findings include:
Fans are optimistic about the impact of technology on sports, paving the way for generative AI powered experiences
Fans now prioritize personalized, bite-sized content when it comes to their consumption of sport content
Younger fans may be reshaping how consumers experience sports content, as they engage with content via multiple screens and are more likely to favor AI-powered enhancements
While TV is the most common method for viewing sports, fans are increasingly using multiple devices to follow sporting events
To view the full study, visit: https://newsroom.ibm.com/image/IBM+Global+Sports+Attitudes+and+Behaviors+Report+June+2024.pdf
*Study Methodology
This survey was conducted in May 2024 among a total sample of 18,082 sports fans 18+ in the US, Canada, the UK, France, Germany, Italy, Spain, India, the UAE, and Saudi Arabia. The interviews for each country were conducted online, and the data is unweighted, with ~2,000 responses per market in the US, Canada, the UK, France, Germany, Italy, Spain, and India and ~1,000 responses per market in the UAE and Saudi Arabia.
To qualify for this survey respondents must be at least an average sports fan and follow one or more of the following sports: Soccer, Cricket, Tennis, Basketball, Baseball, Rugby, Golf, American football, F1 racing, Track and field, Swimming, and the Olympics.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media Contacts:
Sarah Benchaita
IBM Corporate Communications
sarah.benchaita@ibm.com
Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI
IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI
IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI
SHANGHAI, June 29, 2024 /PRNewswire/ -- From June 26 to 28, 2024, the Mobile World Congress Shanghai (MWC Shanghai) grandly opened at the New International Expo Center. Themed "Future First," this year's conference focused on cutting-edge topics such as "5G and Beyond," "AI Economy," and "Manufacturing DX." Under the theme "Dedication, For A Smarter Future", H3C comprehensively showcased its innovative products and solutions in the fields of "Cloud-Network-Security-Computing-Storage-Terminal," as well as the practical outcomes of AI technology applications across various industries.
During the exhibition, H3C's booth attracted close attention from domestic carriers and industry customers, as well as overseas customers and partners from Spain, Turkey, KSA, Mexico, Vietnam, Thailand, Indonesia, and the Philippines. They delved deep into H3C's full-stack technical strength and its successful cases and practical experiences in the global market.
Computing Power × Connectivity: Unleashing the Infinite Potential of AIGC
Amidst the explosive growth in computing power demand, H3C, through technological innovation, has achieved a deep integration of diversified computing power and standardized connectivity, breaking the "invisible barriers" within AIGC infrastructure. This allows for more flexible scheduling and release of computing power, providing more efficient and stable support for model training and inference.
LinSeer Intelligent Computing Solution: H3C fully demonstrated the industry-leading LinSeer Intelligent Computing solution, fully leveraging the multiplying effect of "computing power x connectivity." Anchoring the "1+N" large-scale model strategy (LinSeer private large-scale model + N selected ecological large-scale models), it accelerates the formation of new quality productive forces across various industries.
Multi-Heterogeneous Computing Power: Facing the continuous growth in computing power demand from generative AI, H3C introduced the new multi-heterogeneous computing power platforms H3C UniServer R5330 G7 and H3C UniServer R5500 G7. With multiple advantages such as diverse heterogeneity, powerful computing capacity, flexible architecture, and strong scalability, these platforms provide robust support for different AI workloads, contributing to the high-quality development of the digital economy.
The AMPHA Computing Power Platform 3.0: Centered around "computing power as service," the platform achieves efficient utilization of computing resources through unified intelligent scheduling of heterogeneous computing power, AI full-cycle development services, and large-scale intelligent computing center operations management. Supporting the scheduling of unified computing power across large-scale clusters and compatible with various architecture acceleration cards, it significantly enhances resource utilization. Additionally, it provides AI full-cycle development services from data processing to application deployment, accelerating the practical application of AI technologies.
Intelligent Computing Center Network: Aimed at AI large-scale model training scenarios, H3C's end-to-end collaborative intelligent computing network solution features large-scale networking capabilities, highly efficient computing communication, and superior operational capabilities. With an advanced DDC (Distributed Data Center) architecture, it offers innovative zero-congestion lossless solutions, enhancing computing communication efficiency. H3C also teamed up with China Mobile to launch the industry-leading Global Scheduling Ethernet (GSE) solution, jointly creating a new intelligent computing network. H3C showcased the world's first single-chip 51.2T 800G CPO silicon photonics switch, capable of supporting an AIGC cluster size exceeding 32,000 nodes and improving GPU computational efficiency by 25%, ensuring maximum AIGC cluster computational performance.
Wide Area Computing Network: Addressing the computational power needs of customers across various scales and industries, H3C has built a high-speed, low-cost, computational power-adapted "computational power highway" by upgrading 400G ports and incorporating computational power factors into routing algorithms. Additionally, it launched service-based computational power private lines, providing elastic, differentiated computational power transmission services for sudden large-scale computational power demands, enabling on-demand construction and significantly enhancing the cost-effectiveness and service flexibility of government and enterprise customers, promoting the inclusive supply of computational power resources.
Converged Edge Cloud Network: H3C provides critical technical support for the business transformation of To C/To H/To B through computational power sinking to build ecological platforms, attracting multiple businesses to settle at the edge. On the cloud side, edge application servers adopt a modular design, enhancing GPU inference capabilities, adapting to various environments, and ensuring green and efficient delivery. On the network side, the edge cloud gateway's control-separation design and large-capacity high-density characteristics support multi-business offloading, achieving cloud-edge collaborative optimization.
AI × Future: Building a New Intelligent Era
During the exhibition, H3C fully showcased its innovative technologies and applications in the AIGC field. Based on the "AI for All" industry empowerment strategy, H3C actively supports the practical application of AI technology in various industries, creating a more intelligent world.
Rooted in the needs of the AIGC era, H3C, in collaboration with ecosystem partners, established the Hangzhou Turing Town AIGC Intelligent Computing Center, promoting the LinSeer private large-scale model in the Ningxia Hui Autonomous Region, Hangzhou, Zhengzhou, and other locations, as well as pilot applications in several large enterprises. The AIGC LinSeer integrated machine showcased on-site serves as the smallest unit for implementing large-scale model applications, helping various industry users quickly realize model privatization delivery.
In deepening government-enterprise cooperation, H3C relies on its layout in cutting-edge technologies such as computational power networks and deterministic networks, helping carriers achieve computational-network integration and cloud-network integration, jointly creating competitive scenario-based solutions. By integrating full-chain resources, H3C collaborates with carriers to provide solutions for key areas such as public sector, healthcare, education, and enterprises, promoting the digital transformation of industry development and social governance.
Digital Life Within Reach
H3C brought the latest products and solutions from its commercial and intelligent terminal series to the scene, providing users with a seamless digital life experience through innovative technology and leading product experiences in key areas such as smart homes, smart education, and smart healthcare. Among them, the brand-new FTTR series solution revolutionizes the network experience for homes and businesses.
Furthermore, H3C also showcased a deeply integrated, experience-prioritized, secure and reliable, and intelligently empowered digital workspace. Through mobile cloud computers and innovative "cloud + software + terminal" solutions, H3C intuitively delivers to users in desktop form, enabling them to enjoy instant cloud computer services anytime, anywhere with just one terminal, meeting diverse scenario needs.
As a trusted core strategic partner for carriers, H3C deeply participates in the cloud infrastructure and network construction of the three major carriers and collaborates with them to fully engage in fields such as smart cities, intelligent manufacturing, smart education, and smart healthcare, creating a series of industry benchmark projects and contributing to the construction of "Digital China." Looking to the future, H3C will adhere to the philosophy of "Dedication, For A Smarter Future," deeply engaging in AIGC technology innovation and application expansion. In the new round of technological revolution and industrial transformation, H3C will continue to create value for customers in collaboration with partners, jointly building a more intelligent, efficient, and beautiful future.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
2024 MWC Shanghai | H3C Fully Demonstrates New Achievements in Intelligent Computing, Accelerating the Construction of a New Intelligent Era
2024 MWC Shanghai | H3C Fully Demonstrates New Achievements in Intelligent Computing, Accelerating the Construction of a New Intelligent Era
2024 MWC Shanghai | H3C Fully Demonstrates New Achievements in Intelligent Computing, Accelerating the Construction of a New Intelligent Era
2024 MWC Shanghai | H3C Fully Demonstrates New Achievements in Intelligent Computing, Accelerating the Construction of a New Intelligent Era
