Strive and TurtleTree to Collaborate on a Immunity Support Beverage for Adults and a Protein Powder to be Made Available to the Public Q1 2025
SACRAMENTO, Calif. and SINGAPORE, June 26, 2024 /PRNewswire/ -- TurtleTree, a pioneer in sustainable nutrition, today announces a multi-year strategic partnership with Strive, a nutrition company focused on providing sustainable, protein enriched beverages that are better tasting, more nutritious and better for the planet. Strive currently offers FREEMILK, a true milk alternative with fermentation-derived protein and through the partnership with TurtleTree, plans to expand into additional products including a immunity support beverage aimed at adult nutrition as well as a ready-to-mix protein powder—both to include TurtleTree's lactoferrin (LF+), the world's first animal-free lactoferrin.
More than 83% of US consumers drink functional beverages as a part of a self-care routine - a major increase in the last few years as mental and physical wellness are being prioritized and as more consumers are looking for functionality within the foods they eat. The functional beverage landscape has a market size of $200B with 7.49% CAGR, confirming the need for more options being made accessible to the general population. Strive and TurtleTree are committed to providing products that will give the adult population the opportunity to address some of their concerns and provide the functional ingredients they are searching for. By creating an immunity support beverage that includes TurtleTree's LF+, Strive can provide consumers with the unique benefits of lactoferrin to support gut health and iron regulation as well as immune support while ensuring supplementation of the daily vitamins recommended.
"Here at TurtleTree, we are very excited about Strive's ambitions and goals. We love that they are targeting an industry and segment of a population that is only growing globally and is ripe for more innovation in the market," said Fengru Lin, CEO, TurtleTree. "We are looking forward to supporting Strive with our lactoferrin in order to continue providing their target audience with more functional food products to support longevity."
The immunity support beverage from Strive with LF+ will be an 8 oz carton with 12-15 grams of fermentation-derived whey protein and 250 mg of fermentation-derived lactoferrin (LF+). There will also be a mix of 23 critical vitamins and minerals to enhance the product geared toward aging adults.
"We created these products for a first launch into adult nutrition for consumers who are concerned about longevity and wellness. The health attributes of bovine lactoferrin and colostrum are extensive and becoming more known to the general public," said Dennis Cohlmia, CEO, Strive. "Now, we can have an animal-free lactoferrin with prebiotics that is made through precision fermentation, vegan-certified, and is cruelty-free. We've known the team at TurtleTree for several years, and have worked closely with them as they have developed the LF+. They are the only company with a commercial product that meets FDA Self-GRAS."
TurtleTree continues to have a stellar year receiving its vegan certification from Vegan Action, securing its first commercialization partnership and being recognized in Fast Company's 2024 World Changing Ideas. To learn more about the work that TurtleTree is achieving and its future roadmap, please visit https://www.turtletree.com
Media Portal: https://sites.google.com/turtletree.com/media/home
About TurtleTree
TurtleTree is a biotechnology company creating a new generation of nutrition—one that's better for the planet, animals, and people everywhere. Harnessing cutting-edge precision fermentation technology, TurtleTree is creating better-for-you ingredients sustainably and affordably, with benefits that enhance not only plant-based foods but a wide variety of everyday food products. In November 2023, the organization received Self-GRAS for its animal-free lactoferrin and received vegan certification in February 2024. For more information, please visit TurtleTree's website and follow them on Instagram, Twitter, and LinkedIn.
About STRIVE
Strive Nutrition is a sustainably-focused Food & Beverage company dedicated to bringing Novel Protein Products to market. Strive's first product, FREEMILK, is revolutionizing the dairy alternative market by harnessing the power of precision fermentation whey protein, a process that allows for the creation of dairy milk without the need for animal involvement. This innovative approach ensures a product that not only rivals traditional dairy milk in taste and texture but also champions sustainability and animal welfare. Currently on the market in 21 US states, plus Dubai UAE, Strive FREEMILK is "Dairy Without the Cow." For more information, please visit Strive's website and follow them on Instagram, and LinkedIn.
Contact: Sofia Spieler
sofia@turtletree.com
315-395-1877
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TurtleTree Announces Strategic Partnership with Strive, a Sustainable Nutrition Company; Expands Consumer Product Offerings with LF+™ for Adult and Sports Nutrition
DUSHANBE, Tajikistan, June 29, 2024 /PRNewswire/ -- The 2024 "Future World" International Youth Art Exhibition was grandly inaugurated at the National Museum of Tajikistan in Dushanbe. This event, co-organized by the Committee on Youth and Sports Affairs of the Government of Tajikistan, the China Intercontinental Communication Center of the State Council Information Office of the People's Republic of China, and the Media Center of the Ministry of Foreign Affairs of Tajikistan, was hosted by Yunnan SCO Culture and Sports Co., Ltd., Shanghai Art Fair International Exhibition Co., Ltd., and the "Future World" International Youth Art Exhibition Organizing Committee. It received support from the Embassy of Tajikistan in China, the Embassy of China in Tajikistan, and UNESCO. The aim was to build a bridge for youth exchanges among the member states of the Shanghai Cooperation Organization (SCO), promote understanding of cultural diversity, and foster deeper knowledge of China among global youth through artistic creation.
Distinguished guests, including Safarzoda Anvar from the Tajik government; Ji Shumin, Chinese Ambassador to Tajikistan; Gulahamzoda Zulfikar Ahmad, Chairman of the Committee on Youth and Sports Affairs of Tajikistan; Colleagues from the International Cooperation Bureau of the State Council Information Office of China; and Ahmedzoda Zolfia Kabir, Vice President of the Presidential Academy of Tajikistan, along with over 800 attendees, participated in the event.
"Future World" Painting Exhibition: Showcasing Youthful Creativity
Before the opening ceremony, guests and media representatives visited the "Future World" Painting Exhibition. This exhibition featured over 200 artworks by young artists from 26 countries, combining physical and digital formats. Sections included "SCO Family," "River of Civilization," "Lighting Up Technology," "Endless Life," and "Prosperous Olympics." Young artists expressed their unique insights and creativity on topics like peace, ecology, development, and civilization, conveying a vision of a better future world. Tajikistani youth representatives guided the audience through the exhibition, sharing the stories and inspirations behind the artworks.
Opening Ceremony and Cultural Performance: A Celebration of Youth and Art
At the opening ceremony, Zafarsho Ibrohimzoda, Director of the Tajikistan National Museum, welcomed participants, highlighting that this was one of the most significant events ever held at the museum. Safarzoda Anvar emphasized the long-standing relationship between Tajikistan and China, noting that this event provides a solid foundation for further artistic and cultural exchanges. Gulahamzoda Zulfikar Ahmad spoke about the strong development of Tajik-Chinese relations over the past three decades, stating that youth are a great force for national progress, and the successful hosting of the "Future World" exhibition marks a further deepening of cooperation in youth development.
Ambassador Ji Shumin noted that continuous youth cultural exchanges are due to the high attention paid to youth work by the leaders and governments of both countries, based on a long history of friendly cooperation. He expressed hope that this generation of young people, living in the golden age of Tajik-Chinese relations, would contribute positively to the friendly cooperation between the two countries. Colleagues from the International Cooperation Bureau of the State Council Information Office of China, emphasized that youth are the witnesses and pioneers of the future. He highlighted that the "Future World" exhibition, held on the eve of the SCO Summit, serves as a bridge for communication and understanding among the youth of SCO member states, especially between China and Tajikistan.
Following the speeches, a vibrant cultural performance jointly created by Chinese and Tajikistani youth took center stage. Performances included Tajik traditional instrumental music, folk dances, and solo songs, showcasing Tajikistan's rich cultural heritage. Chinese youth captivated the audience with a solo dance titled "Rain in the Bamboo Grove," a martial arts performance "Dynamic Universe," and a group dance "Twelve Stars of Chang'an," earning enthusiastic applause from the audience. These performances highlighted the talents and creativity of the youth while expressing their aspirations and wishes for the future.
"Reading SCO, Cultural Creative Fair": A Feast of Culture and Innovation
The "Reading SCO, Cultural Creative Fair" also provided a unique cultural experience for the audience. The book exhibition featured a variety of interesting and informative Chinese cultural books, interactive reading experiences, and new media products. Books such as "The Language of Music" introduced children to music, and "Xinjiang Travelogue" by Kyrgyz writer Aydarbek Salmanbetov attracted widespread attention with its trilingual presentation in Chinese, Russian, and Kyrgyz. The cultural and creative products at the fair, including themed blind boxes, fridge magnets, and copper mirrors, were highly popular among the youth, who enjoyed hands-on experiences like archaeology and mirror polishing.
The "Future World" International Youth Art Exhibition project was initiated by the China Intercontinental Communication Center in 2023. Since its inception, it has successfully held two exhibitions at UNESCO headquarters during the "Cinema Heritage" International Film Festival in November 2023 and the Global Symposium on the Concept of Intercultural Dialogue and Mutual Learning in April 2024. It has gradually become a high-level artistic event with extensive categories, recognized by youth, and having significant international influence.
The successful hosting of the 2024 "Future World" International Youth Art Exhibition not only showcased the artistic talents of youth but also deepened the understanding and friendship between the young people of China and Tajikistan, injecting new vitality into the cultural exchange of the SCO. In the future, "Future World" will continue to promote global youth cultural exchange and cooperation, allowing more young people to enhance dialogue through the language of art and contribute to building a peaceful, prosperous, and diverse future world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
2024 "Future World" International Youth Art Exhibition Concludes Successfully in Tajikistan
