Adjust Finds 119% YoY Revenue Increase In Finance Apps Globally, Indicating Sustained Sector Growth Through 2024

SAN FRANCISCO--(BUSINESS WIRE)--Jun 27, 2024--

Today, leading measurement and analytics company Adjust released its Finance app insights report showing a global finance app industry poised for growth in H2 2024 – driven by technological advancements, increased user spending and engagement, and strategic market expansions. In-app revenue for finance apps in the first quarter of 2024 increased 119% YoY, underscoring their robust growth trajectory, especially in regions like Europe and LATAM, where effective user engagement and monetization strategies are visibly paying off. The report also indicates a renewed interest in cryptocurrency trading and management as global crypto app installs soared 196% YoY from 2022 to 2023.

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“Despite the tumultuous economic conditions of recent years, the outlook for the remainder of 2024 and beyond is promising,” said Tiahn Wetzler, Director, Content & Insights at Adjust. “By leveraging next-generation measurement approaches, such as incrementality and media mix modeling, alongside traditional attribution, finance app marketers can unlock new avenues for growth. Emphasizing secure, user-friendly experiences with a focus on personalization will be crucial in retaining users – maximizing lifetime value and driving sustained success.”

The finance app insights report provides finance app marketers and developers with key insights, including:

For additional findings and analysis, download the full report here.

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics provide visibility, insights and essential tools that drive better results.

SOURCE: Adjust

Fintech mobile app growth insights; Source: The finance app insights report 2024, Adjust |

Finance app average revenue per monthly active user by region in 2023; Source: The finance app insights report 2024, Adjust |

EUGENE, Ore. (AP) — Sha'Carri Richardson will not race in the 200 meters at the Olympics after finishing fourth at U.S. track trials Saturday in a race Gabby Thomas won in 21.81 seconds.

Richardson was in the top three with about 40 meters left but faded down the stretch and finished in 22.16, slower than either of her preliminary rounds. Brittany Brown and NCAA champion McKenzie Long earned the second and third spots.

The 27-year-old Thomas, who gave up running in the 400 meters so she could focus solely on her best race, the 200, will look to add to the bronze medal she won in the event three years ago in Tokyo.

Richardson will have the 100, where she is the reigning world champion, and a spot on the women's 4x100 relay team.

Richardson clapped her hands and blew a kiss to the crowd before exiting the tunnel quickly after a race where she was not a favorite but widely viewed as a top-three candidate.

Unlike Thomas, she ran three rounds last week in the 100. Unlike Thomas, she was also dealing with a warning for a lane violation from Friday's semifinal, meaning if she did it again, she'd be disqualified.

Thomas has never lost to Richardson in a 200. Her biggest challenge in Paris figures to come from Jamaican Shericka Jackson, who ran 21.41 at last year's world championships — the second-fastest time in history. Jackson won her preliminary round at Jamaica's nationals Saturday.

AP Summer Olympics: https://apnews.com/hub/2024-paris-olympic-games

Sha'Carri Richardson wins a heat women's 200-meter semi-finals during the U.S. Track and Field Olympic Team Trials Friday, June 28, 2024, in Eugene, Ore. (AP Photo/George Walker IV)

Gabby Thomas celebrates after winning the women's 200-meter final during the U.S. Track and Field Olympic Team Trials Saturday, June 29, 2024, in Eugene, Ore. (AP Photo/Chris Carlson)

Gabby Thomas celebrates after winning the women's 200-meter final during the U.S. Track and Field Olympic Team Trials Saturday, June 29, 2024, in Eugene, Ore. (AP Photo/Charlie Neibergall)