BANGKOK, June 28, 2024 /PRNewswire/ -- The Thai Prime Minister, embassy representatives, and leaders from both government and private sectors in the food industry joined Asset World Corporation (AWC) at the grand opening of "Phenix", the world's food wholesale hub with the largest food lounge in central of Bangkok. It integrates food wholesale and retail all within a pioneering business model that facilitates trade between food manufacturers and buyers through both offline and online channels, complemented by a lifestyle of indulgence, entertainment, and culinary excellence. Poised to elevate Thailand's food and tourism sectors, Phenix promises a year-round celebration of gastronomic excellence under the "Flavor Gets Its Wing Worldwide" concept. This initiative aims to enhance Thai cuisine's global reputation as a cultural soft power, bringing together food entrepreneurs, chefs, and influencers from around the world to establish Thailand as a premier 'Food Ecosystem Destination.' Food manufacturers worldwide are invited to showcase their products, connect with prospective customers, and explore partnerships with diverse businesses within the food industry sector, fostering limitless growth together at Phenix.
Thai Prime Minister Srettha Thavisin highlighted, "On behalf of the government, I extend heartfelt congratulations to AWC on the launch of Phenix, a world-class integrated food hub that connects food industry entrepreneurs with buyers and consumers globally. This initiative stands as a vital platform poised to support Thailand's emergence as a 'Regional Food Hub' under the government's IGNITE TOURISM THAILAND policy. The 'Phenix' project will promote tourism and the food industry, driving Thailand to become a premier global tourism hub."
Wallapa Traisorat, CEO and President of Asset World Corporation (AWC), Thailand's leading integrated lifestyle real estate group said, "AWC deeply believe in Thailand's potential to pioneering a world-class food hub in the heart of the city through an innovative, first-of-its-kind model globally. This initiative comprehensively caters to both wholesale and retail trade needs, connecting entrepreneurs, buyers, and food sellers worldwide (B2B & B2C) via offline and online platforms (OMNI Channels). Phenix has over 69,000 square meters strategically located in Pratunam, central of Bangkok., and serves as a direct connection hub for manufacturers and food operators of all scales, focusing on offering 'comprehensive selections, good value, and competitive wholesale pricing. We collaborate with international embassies and trade promotion to host international pavilions showcasing global food products. We also partner with leading banking and other services, aiming to create a strong ecosystem in one place and strengthen businesses of our partners with limitless potential. Our annual calendar includes signature events like the World Junior Chef Championship and the Phenix Academy, dedicated to nurturing top-tier talent for the global food industry. The large 'Food Lounge' provides an ideal setting for business and casual meetings, complementing tourism attractions with a diverse array of culinary delights from renowned Michelin-recommended and legendary street food restaurants. This integrated trade model creates a seamless ecosystem of premium experiences, positioning itself as the ultimate 'Foods Destination For All.'"
Responding to the comprehensive needs of food entrepreneurs, the Phenix Business Platform is positioned as the 'World's Food Wholesale Hub' by providing access to a diverse array of food products and services. These range from local favorites to global gems, featuring over 1,000 leading food brands. The hub ensures seamless year-round connectivity between buyers and sellers, both through offline channels at the "Phenix" project and online on www.phenixbox.com. The purchasing system accommodates businesses of all sizes, from small enterprises to large organizations.
"Phenix" also sets aside more than 20,000 square meters as a premier food lounge zone offering a diverse array of culinary options. Included are popular venues featured by Michelin recommended street food and other well-known restaurants. The venue boasts over 200 restaurants. It offers a spacious and inviting ambiance, ranging from an expansive co-living area to intimate chef's tables and upscale fine dining spots.
"Phenix" also collaborates with global leaders in the food industry, such as Koelnmesse from Germany, renowned global food exhibition organizers, Anuga and Thaifex, and Yiwu CCC Group, and operators of the world's largest wholesale market for miscellaneous goods in Yiwu, China. This partnership aims to create an ecosystem for the food industry, involving leading food manufacturers including Mitr Phol Group, CPF Global Food Solution, Thai Union, Betagro, ThaiBev, BJC (producer of consumer products and services), KCG Corporation (specializing in biscuits, crackers, wafers, and jelly), AAN Trading and Import Export (importer and exporter of premium food products from Hokkaido), PRG Corporation (Thailand's first packaged rice producer), and Siam Winery (Asia's top wine producer).
For further details, visit the Phenix Food Wholesale Hub Facebook page or website www.phenixbox.com. Entrepreneurs interested in joining this initiative can contact us via email at awc.communications@assetworldcorp-th.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Thai PM, Embassies, Government and Private Food Sectors Collaborate with AWC to Launch 'Phenix,' a World-Class Food Hub in Bangkok, Elevating Thailand as a Culinary Destination
NTUC Club continues to make the sport accessible and affordable for all through partnerships and its estate-less golf club, My Golf Kaki, amid plans for a new, integrated golf development.
SINGAPORE, June 30, 2024 /PRNewswire/ -- This Sunday on June 30, Marina Bay Golf Course (MBGC) – Singapore's first and only 18-hole public golf course owned and managed by NTUC Club – will shutter as its land lease expires. Since its inception in 2006, MBGC has had an illustrious 18-year history, welcoming members of the public to experience its world-class facilities. It made its mark by earning numerous accolades including Best Public Golf Course in Asia Pacific and ranking among the Best Top 3 Best Golf Course in Singapore.
Fun fact: In the past 18 years, the well-loved MBGC has seen more than 1.3 million people on the greens and dispensed over 419 million driving range golf balls.
Despite the closure of MGBC, NTUC Club will continue to make the sport accessible and affordable through its estate-less golf club My Golf Kaki (MGK). This has been done by providing more slots to MGK members during weekdays as well as increasing the number of days night-golf is available at the Orchid Country Club (OCC). Together with the recent expansion of MGK's portfolio of local and overseas courses including in Indonesia and Malaysia, MGK members can not only enjoy an easier planning and booking process, but have a wider variety of golf courses to choose from as well.
Mr Lim Eng Lee, NTUC Club's Chief Executive Officer, said: "Despite the closure of MBGC, we hope to continue to make golf an affordable and accessible sport. In anticipation of MBGC's closure, we have stepped up efforts since last year to promote the affordable MGK membership to golfers. We are encouraged by the response with the community growing from 7,000, to over 9,000 members in the last 12 months. I am pleased that NTUC Club has been working closely with the SGA in our shared vision that golf can be an inclusive sport to be enjoyed by all."
Mr Tan Chong Huat, President of the Singapore Golf Association (SGA), remarked: "The closure of the hugely popular Marina Bay Golf Course will significantly impact Singapore's golfing community without access to a private golf club. We acknowledge the impact of land scarcity on the entry barrier and accessibility to playing golf in Singapore. As the national custodian of the sport, SGA will continue to play its leadership role in developing a robust golf ecosystem that strives to promote and develop the game of golf for all Singaporeans from all walks of life."
He added that SGA will uphold its commitment to making golf an inclusive sport that contributes to the physical and mental well-being of Singaporeans. It remains dedicated to this mission and looks forward to working with stakeholders, including NTUC Club, to achieve pragmatic and beneficial outcomes aligned with urban growth needs and the development of golf in Singapore.
Similarly, NTUC Club is deeply committed to grow Singapore's golfing community, and has been in discussion with the authorities for potential sites that can be developed under the Labour Movement (LM). NTUC Club plans for future LM golf courses to be inclusive with a new, integrated golf concept – one that is enhanced by additional recreational spaces for family-friendly activities such as cycling tracks, nature trails, and common spaces for picnics and performances. Future LM golf courses will welcome not just golfers, but the public and people from all walks of life.
Visuals of MBGC are available here.
About Marina Bay Golf Course
Opened in November 2006, Marina Bay Golf Course is Singapore's only 18-hole public golf course. From a humble reclaimed land to the transformation into an award-winning golf course, this landmark is best known for the only par 6 in Singapore and signature island green overlooking the cityscape. Marina Bay Golf Course is operated by NCI Golf Pte Ltd, a wholly-owned subsidiary of NTUC Club.
About My Golf Kaki
Golf for all, Golf for Good.
Teeing up a vision to be the trusted and leading golf community where everyone can experience and immerse themselves in the game of golf, regardless of status and abilities, My Golf Kaki (MGK) is an energetic community powered by UPlay. As avid golfers ourselves, we're driven by a deep passion for making golf accessible and growing our community of Golf Kakis. Established in 2002, in 2023, we embarked on an exhilarating transformation, complete with a refreshed look and exciting new experiences for our kakis. We're now even more committed to provide members with affordable and amazing golf experiences, complemented by unparalleled service. Join our vibrant golf community in making a positive difference through golf, where we create social impact and foster a strong sense of community! For more details on MGK, visit www.mygolfkaki.com.
About NTUC Club
Established in 1986, NTUC Club is the leisure and entertainment arm of the National Trades Union Congress (NTUC) in Singapore. As part of the Labour Movement (LM), we are committed to providing diverse recreational options guided by values of care, passion, trust, and service. NTUC Club manages clubhouses across the island, Downtown East, D'Resort, Wild Wild Wet, Aranda Country Club, Orchid Country Club, and UPlay. Launched in 2023, UPlay offers 'phygital' recreational experiences, partnering with unions and companies to enhance social well-being and community engagement. NTUC Club also oversees community initiatives like nEbO, U Live and My Golf Kaki - promoting engagement and enrichment for workers. For more details on NTUC Club, visit www.ntucclub.com.sg.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Final Tee-Off At Marina Bay Golf Course: The Sunset That Promises A New Dawn
