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Wondershare Filmora Releases Gen Z Whitepaper: 'Gen Z in Action: Exploring This Generation's Reflection on AI, Influencer Culture, and Content Creation'

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Wondershare Filmora Releases Gen Z Whitepaper: 'Gen Z in Action: Exploring This Generation's Reflection on AI, Influencer Culture, and Content Creation'
Business

Business

Wondershare Filmora Releases Gen Z Whitepaper: 'Gen Z in Action: Exploring This Generation's Reflection on AI, Influencer Culture, and Content Creation'

2024-06-28 15:33 Last Updated At:15:55

VANCOUVER, BC, June 28, 2024 /PRNewswire/ -- Wondershare Filmora, one of the most popular video editing software for young creators, released its first Gen Z Whitepaper based on a comprehensive interview and survey focusing on the aspect of Gen Z social reflection. This interview is an insightful study of Filmora users, college students, and high schoolers who are trending on social media and influencer culture in North America.

Click to download "Gen Z in Action" Whitepaper: 

This comprehensive document, based on a survey of nearly 1,000 Gen Z individuals, explores the dynamic and innovative world of this generation, shedding light on their dedication, entrepreneurial spirit, curiosity, adaptation to AI, and passion for content creation. The whitepaper aims to debunk common misconceptions about Gen Z, revealing a generation that values skills, authenticity, and the integration of AI in their creative processes. This insightful white paper is titled the same as Filmora's Gen Z documentary, "Gen Z in Action."

Key Findings:

"In the past decades, we've witnessed the thriving of social media and content creation renovated by the millennials. It's been a decade of incredible transformation in the digital space, driven by events like VidCon, the creator's gala. We are fortunate to embrace the new era of AI and this new generation, who are a force of nature, bursting with individuality, creativity, and unique storytelling styles. They're redefining self-expression and the social media landscape through videos and live streaming. We're here to empower every person to tell their story." - Christy, VP, Wondershare.

About Filmora

Filmora is designed with users in mind, offering smooth performance and an intuitive interface. With advanced AI capabilities, over 220,000 creative assets, commercially available music, 3D LUTs, effects, and pre-set templates, it provides everything you need to realize your creative vision. Filmora is accessible across all platforms. Download for free on Filmora, follow us on YouTube, TikTok, Instagram, and Facebook to learn more

About Wondershare

Wondershare is a global software company known for innovative solutions in creativity and productivity. Recognized with awards from The Shorty Awards, G2, and GetApp, Wondershare serves over 100 million users in 150 countries with software for video editing, PDF management, data recovery, and more.

Media Contact: irisl@wondershare.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Wondershare Filmora Releases Gen Z Whitepaper: 'Gen Z in Action: Exploring This Generation's Reflection on AI, Influencer Culture, and Content Creation'

Wondershare Filmora Releases Gen Z Whitepaper: 'Gen Z in Action: Exploring This Generation's Reflection on AI, Influencer Culture, and Content Creation'

BRUSSELS, Nov. 7, 2024 /PRNewswire/ -- Ten consortia, led by the world's leading battery cell manufacturers, successfully complete the largest pre-competitive effort to establish harmonised battery passports achieving a new milestone towards more transparent and sustainable battery value chains.

The pilots were coordinated by the Global Battery Alliance (GBA), the leading multi-stakeholder platform committed to scaling a responsible and circular battery value chain by 2030. Building on the successful battery passport proof of concept in 2023, the consortia worked with seven digital solution providers to determine provenance and flow of seven materials - lithium, graphite (artificial), aluminium, cobalt, copper, iron phosphate and nickel.

Cell manufacturers representing over 80% of global electric vehicle battery market share mobilised their supply chains from mining companies to refiners, manufacturers and recyclers to participate in the pilots, including: Contemporary Amperex Technology Limited (CATL), CALB Group Co. Ltd, Circularize, Circulor, FinDreams Battery, EVE Energy Co. Ltd, Glassdome, Gotion High-tech Co., Ltd., LG Energy Solution, Li Auto, Minviro, Minespider, Nanjing Fuchuang Intelligent Manufacturing Technology Co., Ltd. Samsung SDI, Shenzhen Dianlian Technology, Shenzhen Precise Testing Technology Co., Ltd., and Sunwoda Electronic Co., Ltd.

Building on existing regulations and voluntary standards, seven rulebooks were developed through a multistakeholder process by the GBA, covering: Greenhouse Gas emissions; Environmental and Human Rights Due Diligence; Forced Labour; Child Labour; Biodiversity; Indigenous Peoples' Rights and Circular Design. The rulebooks define baseline expectations and leading practices to help guide company efforts in addressing risks and sustainability impacts within their supply chains. Participating in the pilot allowed companies to benchmark their preparedness against the due diligence requirements of the EU Batteries Regulation, which will be implemented from 2025.

Over 200 sustainability reports were gathered, and five pilots participated for the first time in independent data verification, marking a major step towards establishing the GBA Battery Passport as a trusted source of sustainability indicators. The GBA also trialled a system to score company efforts with the aim to issue a product level sustainability certification in the future. Leveraging digital product passports for data collection, aggregation, scoring and verification, the GBA Battery Passport provides companies with globally harmonised expectations for reporting, guidance for continuous improvement, and recognises efforts beyond compliance. This allows investment, procurement and purchasing decisions to apply globally comparable metrics on battery value chain sustainability. In the future, the GBA Battery Passports will yield comparable data across 20+ environmental, social and governance categories in a trusted format.

Commenting on the launch, Inga Petersen, Executive Director of the GBA said, "We are thrilled with the results of the 2024 Battery Passport pilots and congratulate all participating organisations for this major achievement. Having the world's leading cell manufacturers mobilize their supply chains, work pre-competitively and report on harmonised sustainability expectations represents an unprecedented commitment to greater transparency and sustainability in the battery industry as captured in the 2030 GBA Vision."

www.globalbattery.org

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

World's largest battery cell manufacturers report against harmonised sustainability performance expectations developed by the Global Battery Alliance

World's largest battery cell manufacturers report against harmonised sustainability performance expectations developed by the Global Battery Alliance

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