SHANGHAI, June 28, 2024 /PRNewswire/ -- At MWC Shanghai 2024, Li Peng, Huawei's Corporate Senior Vice President and President of ICT Sales & Service, delivered a keynote on how carriers can more effectively maximize the value of 5.5G.
Years of concerted effort across the industry have prepared networks, services, and the business ecosystem for the large-scale commercial use of 5.5G. For carriers to hit the ground running, Li believes that business model innovation and capability integration are key to maximizing return on investment in 5.5G – with a focus on delivering a differentiated user experience.
"The mobile AI era is here," said Li. "To stimulate new forms of untapped demand, carriers can integrate their network, cloud, and AI capabilities to deliver a differentiated range of connected experiences. Carriers should grasp this good opportunity to explore innovative business models, driving a shift from single-factor to multi-factor monetization – from monetizing traffic to monetizing experience itself. This is key to creating greater value for users of all types and leading industry development in the mobile AI era."
Li stressed that high-quality supply is key to stimulating new demand. He compared the mobile industry to the aviation industry in the 1970s, when airlines began providing passengers with differentiated cabin services by classifying cabin seats into first class, business class, and economy class, and then launching more personalized service offerings such as airport lounges and third-party privileges. This opened a new chapter of experience monetization for the aviation industry.
To date, the mobile communications industry has achieved incredible growth through nonstop technological and business model innovation. And now, according to Li, the time has arrived to work on more innovative supply. As mobile communications technology evolves to 5.5G, the industry should integrate its network, cloud, and AI capabilities to stimulate new and latent demand among users. This will help drive industry upgrade and more robust, high-speed growth.
Deterministic network experience for a diverse range of requirements
Different people have different requirements for network experience. Business travelers tend to prefer greater downlink speeds, whereas livestreamers and gamers might care more about uplink and network latency. 5.5G networks improve bandwidth by a factor of 10, and allow carriers to guarantee a solid connected experience anytime and anywhere with wireless QCI-based scheduling, guaranteed bit rate (GBR), and intelligent user and service evaluation and policy generation through the core network's Network Data Analytics Function (NWDAF). Carriers can design a diverse range of targeted packages for different groups of people and provide personalized services that increase revenue and improve loyalty among high-end customers.
Cloud phones: Integrating connectivity, computing, and ecosystems for a new model of innovative supply
According to Li, powered by the high bandwidth and low latency provided by 5G networks and on-demand deployment of cloud resource pools, cloud phones can better meet the needs of different types of users for real-time computing power, data isolation, and online collaboration.
He cited China Mobile Zhejiang as an example. The carrier has released a cloud phone package that integrates computing, network, and cloud capabilities. Subscribers to this service can enjoy one-stop access to on-demand streaming and other member privileges on their virtual cloud devices. The carrier has also achieved multi-factor monetization by offering 1 TB dedicated data plans with three different levels of computing power packages. By sharing third-party privileges, the carrier has also profited from sponsored data plans.
5.5G enables a richer array of B2B products and offerings
5.5G delivers enhanced capabilities in terms of uplink and downlink speeds, latency, positioning, and deterministic networking. Li added that these can be used to further upgrade the 30,000+ industry-specific private networks that have already been deployed, effectively extending network capabilities from auxiliary systems to core production systems and creating greater industrial value.
On top of basic 5G network services, carriers can also provide SLA-guaranteed services and value-added services like reliable network design, intelligent edge services, and high-precision positioning. Li noted that 5.5G is a perfect fit for train operations. With 5.5G's high-precision positioning in tunnels, alongside applications such as 5G-powered automatic video inspection and AI-powered vehicle inspection, all train lines can make intelligent O&M a practical reality.
MWC Shanghai 2024 will be held from June 26 to June 28 in Shanghai, China. During the event, Huawei will showcase its latest products and solutions at stands E10 and E50 in Hall N1 of Shanghai New International Expo Centre (SNIEC).
2024 will see the commercial launch of 5.5G, while F5.5G, marked by gigabit optical networks, is already underway. Synergy across networks, cloud, and intelligence is diversifying user experience and making intelligent applications pervasive. Together with global operators, industry professionals, and opinion leaders, we dive into topics such as amplifying 5G's success in the 5.5G era, tapping the potential to grow operator revenues, and speeding up towards an intelligent world. For more information, please visit: https://carrier.huawei.com/en/events/mwcs2024
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Huawei Li Peng: Maximizing Value from Experience with 5.5G
NTUC Club continues to make the sport accessible and affordable for all through partnerships and its estate-less golf club, My Golf Kaki, amid plans for a new, integrated golf development.
SINGAPORE, June 30, 2024 /PRNewswire/ -- This Sunday on June 30, Marina Bay Golf Course (MBGC) – Singapore's first and only 18-hole public golf course owned and managed by NTUC Club – will shutter as its land lease expires. Since its inception in 2006, MBGC has had an illustrious 18-year history, welcoming members of the public to experience its world-class facilities. It made its mark by earning numerous accolades including Best Public Golf Course in Asia Pacific and ranking among the Best Top 3 Best Golf Course in Singapore.
Fun fact: In the past 18 years, the well-loved MBGC has seen more than 1.3 million people on the greens and dispensed over 419 million driving range golf balls.
Despite the closure of MGBC, NTUC Club will continue to make the sport accessible and affordable through its estate-less golf club My Golf Kaki (MGK). This has been done by providing more slots to MGK members during weekdays as well as increasing the number of days night-golf is available at the Orchid Country Club (OCC). Together with the recent expansion of MGK's portfolio of local and overseas courses including in Indonesia and Malaysia, MGK members can not only enjoy an easier planning and booking process, but have a wider variety of golf courses to choose from as well.
Mr Lim Eng Lee, NTUC Club's Chief Executive Officer, said: "Despite the closure of MBGC, we hope to continue to make golf an affordable and accessible sport. In anticipation of MBGC's closure, we have stepped up efforts since last year to promote the affordable MGK membership to golfers. We are encouraged by the response with the community growing from 7,000, to over 9,000 members in the last 12 months. I am pleased that NTUC Club has been working closely with the SGA in our shared vision that golf can be an inclusive sport to be enjoyed by all."
Mr Tan Chong Huat, President of the Singapore Golf Association (SGA), remarked: "The closure of the hugely popular Marina Bay Golf Course will significantly impact Singapore's golfing community without access to a private golf club. We acknowledge the impact of land scarcity on the entry barrier and accessibility to playing golf in Singapore. As the national custodian of the sport, SGA will continue to play its leadership role in developing a robust golf ecosystem that strives to promote and develop the game of golf for all Singaporeans from all walks of life."
He added that SGA will uphold its commitment to making golf an inclusive sport that contributes to the physical and mental well-being of Singaporeans. It remains dedicated to this mission and looks forward to working with stakeholders, including NTUC Club, to achieve pragmatic and beneficial outcomes aligned with urban growth needs and the development of golf in Singapore.
Similarly, NTUC Club is deeply committed to grow Singapore's golfing community, and has been in discussion with the authorities for potential sites that can be developed under the Labour Movement (LM). NTUC Club plans for future LM golf courses to be inclusive with a new, integrated golf concept – one that is enhanced by additional recreational spaces for family-friendly activities such as cycling tracks, nature trails, and common spaces for picnics and performances. Future LM golf courses will welcome not just golfers, but the public and people from all walks of life.
Visuals of MBGC are available here.
About Marina Bay Golf Course
Opened in November 2006, Marina Bay Golf Course is Singapore's only 18-hole public golf course. From a humble reclaimed land to the transformation into an award-winning golf course, this landmark is best known for the only par 6 in Singapore and signature island green overlooking the cityscape. Marina Bay Golf Course is operated by NCI Golf Pte Ltd, a wholly-owned subsidiary of NTUC Club.
About My Golf Kaki
Golf for all, Golf for Good.
Teeing up a vision to be the trusted and leading golf community where everyone can experience and immerse themselves in the game of golf, regardless of status and abilities, My Golf Kaki (MGK) is an energetic community powered by UPlay. As avid golfers ourselves, we're driven by a deep passion for making golf accessible and growing our community of Golf Kakis. Established in 2002, in 2023, we embarked on an exhilarating transformation, complete with a refreshed look and exciting new experiences for our kakis. We're now even more committed to provide members with affordable and amazing golf experiences, complemented by unparalleled service. Join our vibrant golf community in making a positive difference through golf, where we create social impact and foster a strong sense of community! For more details on MGK, visit www.mygolfkaki.com.
About NTUC Club
Established in 1986, NTUC Club is the leisure and entertainment arm of the National Trades Union Congress (NTUC) in Singapore. As part of the Labour Movement (LM), we are committed to providing diverse recreational options guided by values of care, passion, trust, and service. NTUC Club manages clubhouses across the island, Downtown East, D'Resort, Wild Wild Wet, Aranda Country Club, Orchid Country Club, and UPlay. Launched in 2023, UPlay offers 'phygital' recreational experiences, partnering with unions and companies to enhance social well-being and community engagement. NTUC Club also oversees community initiatives like nEbO, U Live and My Golf Kaki - promoting engagement and enrichment for workers. For more details on NTUC Club, visit www.ntucclub.com.sg.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Final Tee-Off At Marina Bay Golf Course: The Sunset That Promises A New Dawn
