RIYADH, Saudi Arabia, June 28, 2024 /PRNewswire/ -- Riyadh Air, Saudi Arabia's new world-class airline and fully owned by the Public Investment Fund (PIF), in collaboration with the Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, has unveiled its first-ever fashion collection, during Haute Couture Week in Paris.
The airline took to the runway in style showcasing its stunning new lifestyle collection for its frontline team members in the fashion capital of the world. The exclusive fashion line is made up of dozens of male and female looks, of which 15 were revealed during the most prestigious fashion week of the year. The luxury Riyadh Air concepts unveiled in Paris comprised of timeless cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats, all of which are inspired by 1950s airline fashion, widely considered as the 'golden age' in aviation, but with bold, modern styling for a future-forward brand.
Riyadh Air and Lucid, maker of the world's most advanced electric vehicles, also took the opportunity during Haute Couture Week in Paris to reaffirm their shared commitment to sustainable transport and eco-friendly practices. Lucid and Riyadh Air have an innovative partnership with a shared vision for the future of sustainable transportation exploring the collaboration across co-marketing, commercial, and operational streams for guests.
Ashi has cultivated completely new color tones for the looks, including the chic and elegant Electric Amethyst for womenswear, and Dark Amethyst for menswear, of which the full collection is scheduled for launch early next year. The amethyst shades pay homage to Saudi Arabia's lavender fields and are rooted within Riyadh Air's primary color. Ashi took inspiration from the Riyadh Air aircraft livery to deliver completely bespoke colors for the new timeless collection. They were also carefully designed to complement the cabin interiors which will be revealed later this year.
Ten womenswear looks were showcased on the runway, each of which were complemented by accessories such as trademark shoes and hats. Five menswear looks were also unveiled during the showcase.
Ashi included distinctive Riyadh Air elements within the concepts, such as the iconic canopy twist found in the Riyadh Air brand, and incorporated them in the lines, shadows and the silhouettes of the new fashion line. The coats and jackets worn at the Paris launch also include the same modern lines as seen on the Riyadh Air logo.
Riyadh Air CEO Tony Douglas said: "This has been a landmark occasion for Riyadh Air, and it shows just how far we've come in a short space of time. For a start-up airline to be showcasing our new fashion collection during Haute Couture Week in Paris shows what an impact Riyadh Air is having globally. Working with Ashi on these designs has been a tremendous experience for all of us and we're all very proud to be able to show off the creations and the full range early next year. We have no doubt that the fashion line will soon be recognizable to people all over the world, and that the designs will leave a lasting impression on our guests by the proud team members that wear them. When you get up close to the garments you can see the level of detail and intricacy that Ashi has included, which is in complete alignment of our values and attention to detail at Riyadh Air."
Ashi, Founder and Creative Director of ASHI STUDIO said: "Designing for the new national airline from Saudi Arabia has had a big impact on me knowing that we are making a mark in history. Fashion and aviation have seen collaborations in the past, but its pinnacle was over 50 years ago and I was keen to be inspired by that time. This is an amazing collaboration where fashion is helping to make an airline modern with completely unique looks. It shows that Riyadh Air has no limits and that luxury and attention to detail is key across every aspect of the experience. It's another first for Riyadh Air and I'm proud to collaborate with the airline."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Riyadh Air and Saudi Arabian creative director Ashi reveal stunning collection during Haute Couture Week in Paris
Riyadh Air and Saudi Arabian creative director Ashi reveal stunning collection during Haute Couture Week in Paris
NTUC Club continues to make the sport accessible and affordable for all through partnerships and its estate-less golf club, My Golf Kaki, amid plans for a new, integrated golf development.
SINGAPORE, June 30, 2024 /PRNewswire/ -- This Sunday on June 30, Marina Bay Golf Course (MBGC) – Singapore's first and only 18-hole public golf course owned and managed by NTUC Club – will shutter as its land lease expires. Since its inception in 2006, MBGC has had an illustrious 18-year history, welcoming members of the public to experience its world-class facilities. It made its mark by earning numerous accolades including Best Public Golf Course in Asia Pacific and ranking among the Best Top 3 Best Golf Course in Singapore.
Fun fact: In the past 18 years, the well-loved MBGC has seen more than 1.3 million people on the greens and dispensed over 419 million driving range golf balls.
Despite the closure of MGBC, NTUC Club will continue to make the sport accessible and affordable through its estate-less golf club My Golf Kaki (MGK). This has been done by providing more slots to MGK members during weekdays as well as increasing the number of days night-golf is available at the Orchid Country Club (OCC). Together with the recent expansion of MGK's portfolio of local and overseas courses including in Indonesia and Malaysia, MGK members can not only enjoy an easier planning and booking process, but have a wider variety of golf courses to choose from as well.
Mr Lim Eng Lee, NTUC Club's Chief Executive Officer, said: "Despite the closure of MBGC, we hope to continue to make golf an affordable and accessible sport. In anticipation of MBGC's closure, we have stepped up efforts since last year to promote the affordable MGK membership to golfers. We are encouraged by the response with the community growing from 7,000, to over 9,000 members in the last 12 months. I am pleased that NTUC Club has been working closely with the SGA in our shared vision that golf can be an inclusive sport to be enjoyed by all."
Mr Tan Chong Huat, President of the Singapore Golf Association (SGA), remarked: "The closure of the hugely popular Marina Bay Golf Course will significantly impact Singapore's golfing community without access to a private golf club. We acknowledge the impact of land scarcity on the entry barrier and accessibility to playing golf in Singapore. As the national custodian of the sport, SGA will continue to play its leadership role in developing a robust golf ecosystem that strives to promote and develop the game of golf for all Singaporeans from all walks of life."
He added that SGA will uphold its commitment to making golf an inclusive sport that contributes to the physical and mental well-being of Singaporeans. It remains dedicated to this mission and looks forward to working with stakeholders, including NTUC Club, to achieve pragmatic and beneficial outcomes aligned with urban growth needs and the development of golf in Singapore.
Similarly, NTUC Club is deeply committed to grow Singapore's golfing community, and has been in discussion with the authorities for potential sites that can be developed under the Labour Movement (LM). NTUC Club plans for future LM golf courses to be inclusive with a new, integrated golf concept – one that is enhanced by additional recreational spaces for family-friendly activities such as cycling tracks, nature trails, and common spaces for picnics and performances. Future LM golf courses will welcome not just golfers, but the public and people from all walks of life.
Visuals of MBGC are available here.
About Marina Bay Golf Course
Opened in November 2006, Marina Bay Golf Course is Singapore's only 18-hole public golf course. From a humble reclaimed land to the transformation into an award-winning golf course, this landmark is best known for the only par 6 in Singapore and signature island green overlooking the cityscape. Marina Bay Golf Course is operated by NCI Golf Pte Ltd, a wholly-owned subsidiary of NTUC Club.
About My Golf Kaki
Golf for all, Golf for Good.
Teeing up a vision to be the trusted and leading golf community where everyone can experience and immerse themselves in the game of golf, regardless of status and abilities, My Golf Kaki (MGK) is an energetic community powered by UPlay. As avid golfers ourselves, we're driven by a deep passion for making golf accessible and growing our community of Golf Kakis. Established in 2002, in 2023, we embarked on an exhilarating transformation, complete with a refreshed look and exciting new experiences for our kakis. We're now even more committed to provide members with affordable and amazing golf experiences, complemented by unparalleled service. Join our vibrant golf community in making a positive difference through golf, where we create social impact and foster a strong sense of community! For more details on MGK, visit www.mygolfkaki.com.
About NTUC Club
Established in 1986, NTUC Club is the leisure and entertainment arm of the National Trades Union Congress (NTUC) in Singapore. As part of the Labour Movement (LM), we are committed to providing diverse recreational options guided by values of care, passion, trust, and service. NTUC Club manages clubhouses across the island, Downtown East, D'Resort, Wild Wild Wet, Aranda Country Club, Orchid Country Club, and UPlay. Launched in 2023, UPlay offers 'phygital' recreational experiences, partnering with unions and companies to enhance social well-being and community engagement. NTUC Club also oversees community initiatives like nEbO, U Live and My Golf Kaki - promoting engagement and enrichment for workers. For more details on NTUC Club, visit www.ntucclub.com.sg.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Final Tee-Off At Marina Bay Golf Course: The Sunset That Promises A New Dawn
