– REMINDING US THAT FITNESS IS NOT A WANT, IT'S A NEED.
SINGAPORE, July 1, 2024 /PRNewswire/ -- Global brand Anytime Fitness sends a wake-up call with its latest campaign, 'Real Life Never Stops. Anytime Starts Now.'. The campaign was designed to inspire individuals to prioritize their health, no matter how busy life gets. Sounds familiar?
The campaign aims to underscore the critical importance of fitness in our everyday lives, advocating that health and wellness are essential needs, not mere wants. The brand inspires its audience to take action by creatively depicting individuals from diverse backgrounds, including youths, newlyweds, and parents, demonstrating how physical exercises seamlessly integrate into their daily routines.
"Together, our message is clear. This campaign highlights the crucial role regular exercise plays in enhancing our everyday lives because remember, life is better when you train for it and Anytime Fitness is here to support you on this journey." Mark De Joya, Chief Operating Officer, Anytime Fitness Asia.
Watch the video here: https://youtu.be/rCbroxsMjmY?si=S-y-Zj-rVQKuLvQQ
To drive this campaign forward, Anytime Fitness is introducing exclusive promotions, including reduced membership fees, waived joining fees, and referral incentives. These offers are designed to encourage and support individuals in beginning their fitness journeys. Prospective members can sign up from 1 to 14 July for memberships starting at just $89 per month, making it one of the most competitive deals available.
Visit https://www.anytimefitness.sg/sale-of-the-year/ or drop by your nearest Anytime Fitness to find out or sign up.
For those who are not familiar with Anytime Fitness, they are the world's largest and fastest- growing fitness club franchise and the pioneer of the 24-hour fitness concept. Through its signature purple key fob that not only allows access to every Anytime Fitness in Singapore but also to 5,500+ locations globally across 42 countries on all seven continents – yes, that includes Antarctica too!
Anytime Fitness Singapore opened its first gym in 2013 in Woodlands, its 50th club in Serangoon Gardens, and its 100th club at Orchard Wheelock Place. Today, this purple brand has achieved the opening of 111 clubs in this Little Red Dot and they are not intending to stop. Carrying on this momentum, Anytime Fitness will have more than 125 clubs by the end of 2025.
After more than ten years of establishment, Anytime Fitness is here to stay as the no.1 market leader for decades to come.
About Inspire Brands Asia
Headquartered in the Philippines & Singapore, Inspire Brands Asia (IBA) is a consortium of Anytime Fitness Asia's top sub-master franchisees. IBA acquired the Master Franchisee license to the nine countries and territories of Anytime Fitness in Asia in 2020 and has since then grown the network to over 350 Anytime Fitness clubs in Asia. From one gym to a regional network of franchisees, IBA began as a business opportunity that has since grown into a platform for changing lives.
For more information on Inspire Brands Asia, please visit www.inspirebrandsasia.com.
About Anytime Fitness
Anytime Fitness is the largest and fastest-growing fitness brand in the world, averaging 300 new clubs per year while serving over 5 million members at more than 5,500 clubs in 42 countries and territories on all seven continents.
Open 24 hours a day, 365 days a year, Anytime Fitness delivers personalized and affordable health and wellness training, coaching, nutrition, and recovery guidance for our members – in the club, in their homes, in their pockets, wherever they are and anytime they need it.
For more information, visit www.anytimefitness.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ANYTIME FITNESS LAUNCHES "REAL LIFE NEVER STOPS. ANYTIME STARTS NOW."
The company will address critical agility and specialisation shortages facing enterprises and consulting firms
SYDNEY, July 3, 2024 /PRNewswire/ -- Outsized, a global leader in the high-end independent talent market, has announced its strategic expansion into the Australian and New Zealand (ANZ) region. With a network of over 30,000 independent consultants and skilled contractors, Outsized is as the only on-demand talent platform specialising in high-end roles.
In 2023 alone, Outsized grew it's platform by over 50% in terms of talent members. Off the back of very strong year-on-year revenue growth since its inception in 2016, Outsized closed its Series A fundraising round in Q4 2023, and is on an expansion journey across the Asia-Pacific region.
The local Outsized team will be led by Sara Kahlau, a seasoned expert in talent models and innovation. Sara, previously at Booz & Co and icare NSW, and most recently a leader in the global on-demand talent market, brings a wealth of experience to her role as Managing Director, ANZ.
Outsized differentiates itself by taking a unique "human-first" approach, in contrast to the highly transactional model prevalent in the talent industry which traditionally serves to benefit clients only, albeit without long-lasting partnerships. This includes role scoping support, contracting, and relationship management, ensuring mutual benefits for clients and talent. This approach has been pivotal to Outsized's success, as evidenced by client reviews[1], across the wider APAC region, Africa, and the Middle East, and is set to redefine talent engagement in Australia and New Zealand.
"With Outsized, our customers in ANZ can expect a tailored approach that aligns talent solutions with strategic business objectives," Sara affirmed. "Our model ensures clients have access to all the skills they need whenever they need them, without the fixed costs, through our unique talent pool and virtual bench products, giving clients on-tap access to pre-vetted, highly skilled talent curated to their individual needs.
"In ANZ, demand for flexible, independent talent solutions is growing rapidly," noted Sara Kahlau. "Outsized fills a critical gap in the market by offering an intuitive platform that not only meets business needs for agility and expertise but empowers talent to shape their careers on their terms."
The ANZ expansion coincides with a trend where businesses increasingly turn to independent talent for agility, innovation and efficiency. In 2023, Outsized experienced an increase of 154% in the number of independents on contracts, up from an increase of 45% the year prior. Some of the key growth areas Outsized expects to see in the ANZ market includes Data, AI, Digital Transformation, Technology, Cybersecurity, and Sustainability/ESG.
Recent studies indicate that 88% of Australian businesses need talent with the right skills, especially in areas like Project Management, Business Analytics, and Digital Transformation[2].
Outsized's expansion strategy is bolstered by its existing relationships with major consulting firms and its specialisation in sectors including financial services, insurance, healthcare, and government.
"As we expand our footprint in ANZ, Outsized remains committed to delivering unparalleled value to our clients and talent partners," concluded Anurag Bhalla, co-founder of Outsized. "We are excited to embark on this journey, redefining the future of work through innovative talent solutions."
About Outsized
Outsized is a talent-on-demand platform for highly-skilled independent professionals. It enables large enterprises and consulting firms in Asia-Pacific, Africa, and the Middle East to implement flexible workforce models by providing access to vetted talent from a host of professional disciplines. With a focus on experienced professionals, and full-time contracts, Outsized empowers and supports both the people and the businesses that use its platform. Outsized has local teams based in Australia, Singapore, Malaysia, South Africa, India, Dubai, Saudi Arabia, and Bahrain, and is committed to creating a sustainable, win-win ecosystem for clients and talent.
[1] https://www.trustpilot.com/review/outsized.com
[2] Labour Market Update - December 2023 | Jobs and Skills Australia
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Outsized expands into ANZ offering innovative solutions to flexible talent needs
