SINGAPORE, July 1, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, has won two prestigious awards at the Retail Asia Award 2024. The awards won by MINISO this year are Store Design of the Year (Small) - China and Store Design of the Year (Small) - Indonesia. This is the second consecutive year that MINISO has received recognition at this esteemed event, once again proving its leading position in the retail industry. These awards echo the International Retailer of the Year award the brand received last year, solidifying its position as a trailblazer in the Chinese retail world.
The Retail Asia Awards is a prestigious event that recognizes excellence and innovation in the retail industry across Asia. Celebrating outstanding achievements in various categories, the awards highlight the creativity, resilience, and customer-centric approaches of leading retailers. With its broad reach and esteemed reputation, the Retail Asia Awards not only honors regional leaders but also sets global benchmarks, showcasing the best practices and trends that shape the future of retail worldwide.
This year, the MINISO Shanghai flagship store, honored with the Store Design of the Year (Small) - China award, transforms shopping into an engaging journey through its enchanting Lots-o'-Huggin' Bear universe. Spanning 1,000 square meters, this store presents over 3,000 trendy lifestyle items across dedicated experiential zones for key product categories. It captivates with meticulously curated displays, interactive merry-go-rounds, and thematic areas, creating a joyful and unparalleled shopping experience for customers.
Similarly, the MINISO Indonesia flagship store received the Store Design of the Year (Small) - Indonesia award this year. The store, launched during MINISO's 10th anniversary and garnered widespread attention and buzz, now is a heaven for Sanrio IP enthusiasts, offering a rich selection of beloved global IPs for a broad audience. Adorned in cheerful pastel pink, the storefront features favorites like Hello Kitty, Kuromi, and Cinnamoroll. Inside, an exclusive Sanrio-themed photo booth invites customers to create joyful memories. The store's design and layout are meticulously crafted to amplify the fun shopping experience, merging IP-themed elements with MINISO's signature playful style, creating a perfect blend of joy and whimsy.
Last year, with the new brand strategy announcement, MINISO launched its premium flagship store in Chengdu, China. Spanning 1,000 square meters across three floors, the store features the retailer's new "Wink" symbol in its design and showcases a novel Fragrance Museum. It offers a unique shopping experience where customers can engage with products through touch, smell, and sound. This innovative approach earned the store the 2023 Store Design of the Year (Small) award.
These stores feature immersive themes of popular IPs such as Lots-o'-Huggin' Bear from Disney and Sanrio characters, creating a joyful and unique shopping experience for consumers, showcasing the brand's commitment to innovative retail projects and initiatives as it advances in the global marketplace with its new brand strategy.
MINISO's growth and success can be attributed to its brand strategy upgrade in 2023. The company has focused on upgrading its consumption scenes, store image, and services to enhance the overall shopping experience for its customers. By creating an innovative model inspired by interest-based consumption, MINISO has solidified its position as a globalized super brand.
With a presence in more than 110 markets and 6,630 stores worldwide, MINISO's long-term vision is to become the world's leading IP design retail group. To achieve this, MINISO plans to add 900-1,100 new stores globally by 2024.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Continues Winning Streak at 2024 Retail Asia Awards, Bags Two Awards for Second Year in a Row
MINISO Continues Winning Streak at 2024 Retail Asia Awards, Bags Two Awards for Second Year in a Row
MINISO Continues Winning Streak at 2024 Retail Asia Awards, Bags Two Awards for Second Year in a Row
The company will address critical agility and specialisation shortages facing enterprises and consulting firms
SYDNEY, July 3, 2024 /PRNewswire/ -- Outsized, a global leader in the high-end independent talent market, has announced its strategic expansion into the Australian and New Zealand (ANZ) region. With a network of over 30,000 independent consultants and skilled contractors, Outsized is as the only on-demand talent platform specialising in high-end roles.
In 2023 alone, Outsized grew it's platform by over 50% in terms of talent members. Off the back of very strong year-on-year revenue growth since its inception in 2016, Outsized closed its Series A fundraising round in Q4 2023, and is on an expansion journey across the Asia-Pacific region.
The local Outsized team will be led by Sara Kahlau, a seasoned expert in talent models and innovation. Sara, previously at Booz & Co and icare NSW, and most recently a leader in the global on-demand talent market, brings a wealth of experience to her role as Managing Director, ANZ.
Outsized differentiates itself by taking a unique "human-first" approach, in contrast to the highly transactional model prevalent in the talent industry which traditionally serves to benefit clients only, albeit without long-lasting partnerships. This includes role scoping support, contracting, and relationship management, ensuring mutual benefits for clients and talent. This approach has been pivotal to Outsized's success, as evidenced by client reviews[1], across the wider APAC region, Africa, and the Middle East, and is set to redefine talent engagement in Australia and New Zealand.
"With Outsized, our customers in ANZ can expect a tailored approach that aligns talent solutions with strategic business objectives," Sara affirmed. "Our model ensures clients have access to all the skills they need whenever they need them, without the fixed costs, through our unique talent pool and virtual bench products, giving clients on-tap access to pre-vetted, highly skilled talent curated to their individual needs.
"In ANZ, demand for flexible, independent talent solutions is growing rapidly," noted Sara Kahlau. "Outsized fills a critical gap in the market by offering an intuitive platform that not only meets business needs for agility and expertise but empowers talent to shape their careers on their terms."
The ANZ expansion coincides with a trend where businesses increasingly turn to independent talent for agility, innovation and efficiency. In 2023, Outsized experienced an increase of 154% in the number of independents on contracts, up from an increase of 45% the year prior. Some of the key growth areas Outsized expects to see in the ANZ market includes Data, AI, Digital Transformation, Technology, Cybersecurity, and Sustainability/ESG.
Recent studies indicate that 88% of Australian businesses need talent with the right skills, especially in areas like Project Management, Business Analytics, and Digital Transformation[2].
Outsized's expansion strategy is bolstered by its existing relationships with major consulting firms and its specialisation in sectors including financial services, insurance, healthcare, and government.
"As we expand our footprint in ANZ, Outsized remains committed to delivering unparalleled value to our clients and talent partners," concluded Anurag Bhalla, co-founder of Outsized. "We are excited to embark on this journey, redefining the future of work through innovative talent solutions."
About Outsized
Outsized is a talent-on-demand platform for highly-skilled independent professionals. It enables large enterprises and consulting firms in Asia-Pacific, Africa, and the Middle East to implement flexible workforce models by providing access to vetted talent from a host of professional disciplines. With a focus on experienced professionals, and full-time contracts, Outsized empowers and supports both the people and the businesses that use its platform. Outsized has local teams based in Australia, Singapore, Malaysia, South Africa, India, Dubai, Saudi Arabia, and Bahrain, and is committed to creating a sustainable, win-win ecosystem for clients and talent.
[1] https://www.trustpilot.com/review/outsized.com
[2] Labour Market Update - December 2023 | Jobs and Skills Australia
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Outsized expands into ANZ offering innovative solutions to flexible talent needs
