PARIS, July 2, 2024 /PRNewswire/ -- COOFANDY, the modern men's essentials designer brand, recently participated in the Bonjour Brand Forum 2024 in Paris, an event that took place at the headquarters of the United Nations Educational, Scientific and Cultural Organization (UNESCO) on June 21st. COOFANDY's involvement in this forum highlights its dedication to enhancing the standing of brands on the global stage, demonstrating a firm commitment to expanding its international influence and furthering the globalization of its brand.
The Bonjour Brand Forum is a prestigious platform for international brands to engage in dialogues, cooperation, and cultural diversification. This year's forum, co-organized by Oriental Pairs and with support from various organizations such as the Fondation Prospective & Innovation (FPI), the Comité Colbert, and the Institut Français du Design (IFD) has gathered more than 500 attendees including political and business leaders, CEOs and CMOs of global head brands, creatives, designers, and opinion leaders.
The forum commenced with an opening speech by Jean-Pierre Raffarin, the former Prime Minister of France and President of FPI. He said, "Design acts as a brand's promise, embodying the brand's unity and serving as a conduit for cross-border exchanges and enhancing the brand's value. It facilitates international communication, underscoring the pivotal role of design in branding. Design is not just aesthetics; it is culture, and branding is fundamentally about communication."
This emphasis on the importance of design for brands aligns with the philosophy of COOFANDY, which is evident in its popular men's linen shirts and men's linen pants. COOFANDY's product design has always prioritized globally applicable elements such as comfort. Also, the attention to detail has been a key factor in the brand's popularity among consumers.
During the forum, Bojun CHEN, Brand Marketing Director at COOFANDY joined several business leaders of global brands, such as the renowned French luxury jewelry house Boucheron and the distinguished French luxury silverware and home accessories brand Christofle, among others, to delve into discussions on culture-driven innovation, brand globalization, and various other subjects.
"We aim to capture the spirit of France's fashion capital. As a men's clothing brand committed to quality, COOFANDY is eager to collaborate with Paris's local designers and brands. Our goal is to absorb and incorporate the essence of Parisian creative fashion, thereby enhancing our brand. Furthermore, we hope these efforts will help us gain wider recognition and understanding from people everywhere," said CHEN.
COOFANDY's participation in the Bonjour Brand Forum 2024 marked another pivotal move towards achieving its global aspirations. The brand's commitment to providing people worldwide with the best range of fashion was evident in its wide range of products. As COOFANDY continues to grow and evolve, it aims to foster greater global connections and collaborations, further solidifying its position in the international market.
About COOFANDY
Established in 2015, COOFANDY is a brand that offers a versatile range of men's clothing essentials suitable for daily wear. The collection features business dress shirts, suits, casual T-shirts, party tuxedos, and beachwear. COOFANDY aims to simplify the shopping experience for its customers by providing an efficient and hassle-free platform to find the perfect clothing item. The brand's primary objective is to boost your confidence by providing high-quality clothing at an affordable price. COOFANDY is dedicated to offering the best fashion range possible to its customers.
For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COOFANDY Showcases Global Vision at the 10th Bonjour Brand Forum 2024
COOFANDY Showcases Global Vision at the 10th Bonjour Brand Forum 2024
COOFANDY Showcases Global Vision at the 10th Bonjour Brand Forum 2024
Launching of New Sightseeing Boat "Hakone Yusen SORAKAZE" and Viewing Mount Fuji at Jukkoku Pass
Beautiful Scenery, Hot Springs, and Family Fun - All in One
TOKYO, July 4, 2024 /PRNewswire/ -- In February 2024, FUJI KYUKO CO., LTD. launched a new sightseeing boat called "Hakone Yusen SORAKAZE" on Lake Ashi in the Hakone area, themed as "The Green Park Floating on Lake Ashi". The company has also introduced the latest leisure resort facility of "Jukkoku Pass", near Lake Ashi in February 2022. This new resort in a historically rich and traditional tourist area aims to become a popular destination for foreign tourists. In addition to Hakone, visitors can also tour famous hot springs like Atami and the secluded island called "Hatsushima", enhancing the region's vibrancy.
New Sightseeing Boat "Hakone Yusen SORAKAZE" Blending Environment and Nature
The sightseeing boat "Hakone Yusen SORAKAZE" not only offers easy access to various key attractions in Hakone but also allows passengers to enjoy the natural scenery of Lake Ashi. Designed by Japanese designer Mr. Yasuyuki Kawanishi with the theme of "The Green Park Floating on Lake Ashi", the boat features an outdoor deck covered with natural grass and a stern adorned with green decorations, blending harmoniously with the surrounding environment. It is expected to become a new symbol of Hakone tourism.
You can board the "Hakone Yusen SORAKAZE" at Hakone-Sekishoato Port, Moto-Hakone Port, or Hakone-en Port, with options to get on and off at various points or choose a round-trip ticket that takes about 30 to 50 minutes. The boat offers comfortable indoor and outdoor seating; on clear days, you might even see Mount Fuji.
The third floor, KAZE DECK, features natural grass, swing seats, and a Mount Fuji-shaped deck for taking photos, creating a park-like space that elevates the travel experience into something comfortable and fun. The onboard shop offers original souvenirs like Mount Fuji-shaped sweets, available only on the "Hakone Yusen SORAKAZE", allowing passengers to enjoy their sightseeing experience fully.
Jukkoku Pass Between Hakone and Hot Spring Resort Atami! A New Scenic Photo Spot
Located between Hakone and the hot spring resort Atami, "Jukkoku Pass" is 770 meters above sea level, offering a 360-degree view of natural scenery. Named for its view of ten ancient provinces of Japan, on clear days, you can see Mount Fuji, the Southern Alps, and the Suruga Bay area from Jukkoku Pass. Due to its convenient location, it can be included in your Hakone and Atami itinerary.
You can reach the summit station by taking the Jukkoku Pass Panoramic Cable Car, which takes only 3 minutes one way. The summit features observation facilities and a café where you can relax while enjoying the view. The café's churros, which are shaped like the character "Pass" ("Pass" is a unique Chinese character in Japanese, which means mountain or vertex), are perfect for photos.
For unique accommodations, the glamping facility "THE GLAMPING Hakone Jukkoku Pass" offers 14 villa-style units with seven different types, outdoor BBQ areas, some units with saunas and rooftop terraces for stargazing at night.
In-Depth Tokyo Suburbs Travel Plan! After Exploring Hakone, Visit the Famous Hot Spring Resort Atami
After exploring Hakone, if you want to delve deeper into the surrounding areas, Atami is a famous hot spring resort in Japan that is highly recommended. It's a short 30-minute bus ride from Hakone or a 40–50-minute direct Shinkansen ride from Tokyo Station, making it very accessible.
Atami is renowned for its frequent sea fireworks displays. The "Atami Seaside Spa & Resort" offers sea-view rooms in all accommodations, buffet-style breakfast, and buffet-style dinner with around 80 options, mainly fresh seafood such as sashimi and grilled seafood. The hotel also features large public baths and open-air hot springs with hot spring water directly sourced from the spring. For those seeking privacy, private baths are also available for rent at an additional cost.
Secluded Resort Island Hatsushima in Atami! Fun Family Day Trip
A 30-minute high-speed boat ride from Atami Port takes you to the resort island "Hatsushima", the closest offshore island to the Tokyo metropolitan area. You can enjoy a day trip or stay at the island's Glamping facilities. Atami is known as the birthplace of Japanese lemons, and since "Hatsushima" is close to Atami, the resort complex "PICA Hatsushima" in Hatsushima features many Instagrammable lemon-themed photo spots. The seaside swing is a must-visit for everyone, and the unique island-style dishes add to the charm. The restaurant "ENAK" offers a variety of lemon-themed dishes, including blue Hatsushima burgers, lemon pancakes, and honey lemon parfaits, all visually appealing and creatively designed.
The adventure experience facility "SARUTOBI" in PICA Hatsushima involves walking on trees and climbing gear, providing a thrilling experience with sea views, suitable for children over five years old to enjoy with adults.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Ways to Explore Hakone and Atami in 2024
