CLEARWATER, Fla.--(BUSINESS WIRE)--Jul 3, 2024--
Jordan’s Skinny Mixes, the better-for-you beverage enhancing company that transforms everyday routines into powerful, guilt-free, “me-moments,” today announced a modernization of the brand.
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On the heels of the brand’s 15th anniversary, Jordan’s Skinny Mixes has launched its brand refresh. The refresh comes in response to valuable insights gathered from customer feedback and consumer surveys, which highlighted an opportunity to increase brand awareness and reach a broader audience through a more cohesive brand identity and by developing an ownable brand purpose and promise.
Jordan's Skinny Mixes has declared its brand purpose which focuses on energizing women with its one-of-a-kind mix of empowerment, community and inspiration. The brand’s purpose will come to life across all elements of the brand including, social, e-commerce, packaging, partnerships, creators, and more. Jordan’s Skinny Mixes will be rolling out a new look and feel to bring to life its brand purpose, which will harmonize its packaging to reflect a unified expression of its vibrant, unexpected and relatable brand essence. This includes a thoughtfully refined logo, cap finishes, and reimagined front-of-packaging structures across all SKUs, collectively reinforcing a strong and recognizable brand.
Founded in 2009, Jordan’s Skinny Mixes was developed when founder Jordan Engelhardt noticed that all of her favorite beverages and mixes were packed with sugar and empty calories. Determined to create a healthier alternative, she took matters into her own kitchen, and Jordan’s Skinny Mixes was born.
As Jordan expected, countless others were searching for better-for-you options. Over the next 15 years, Jordan's Skinny Mixes experienced remarkable growth, fueled by product innovation and a keen understanding of evolving consumer trends. The brand's success led to its expansion into retail in 2015, securing partnerships with major retailers such as Amazon, Walmart, Target, Kroger, Albertsons, Save-Mart, Hannaford and Kohl's. The introduction of naturally sweetened syrups, margaritas, and sauces in 2019 catapulted the brand's e-commerce sales, tripling their ecommerce business. By 2023, Jordan's Skinny Mixes had expanded its reach to major retail location and digital marketplaces.
Jordan’s Skinny Mixes takes pride in its highly engaged and passionate community members who actively engage with the company, suggesting exciting new flavors and driving product innovations. In 2023, Jordan's Skinny Mixes saw unprecedented growth with the rise of #WaterTok on TikTok. The brand's community expanded exponentially as users across social platforms began sharing their Jordan's Skinny Mixes water recipes online. This deep connection with its customer base has been instrumental in shaping the brand's trajectory and expanding its ever-growing product line.
"This evolution of our brand will delight our raving fans while also introducing Jordan's Skinny Mixes to new consumers,” said Tim Snyder, CEO of Jordan’s Skinny Mixes. “We're thrilled to present our vibrant, fun, and delicious low-sugar, low-calorie options in a way that truly reflects the heart of our brand.”
The rollout of the updated packaging began in June, both in-store and online. By summer, consumers can expect to see the refreshed Jordan's Skinny Mixes branding across all products, as well as the Jordan’s Skinny Mixes website, creating a cohesive and eye-catching presence on shelves, online and in home kitchens alike.
Jordan’s Skinny Mixes products are available at www.SkinnyMixes.com and at local retailers across the US, Canada, and Europe.
About Jordan’s Skinny Mixes
Jordan’s Skinny Mixes is the better-for-you beverage enhancing company that transforms everyday routines into powerful “me-moments” for a guilt-free, more flavorful lifestyle. In 2009, Jordan Engelhardt noticed that liquor store shelves were packed with cocktail mixers loaded with sugar and empty calories. Determined to give her favorite cocktail recipes a healthier makeover, she grabbed some limes and got to work, knowing others would appreciate a delicious yet better-for-you cocktail option. Jordan’s Skinny Mixes aims to elevate life’s daily rituals, without sacrificing fun or flavor, offering a range of sugar-free products including Coffee Syrups, Water Enhancing Syrups, Cocktail Mixes, on-the-go Flavor Bursts and Sauces for enjoyment from morning till night. Jordan’s Skinny Mixes is available across mass and grocery retailers, Amazon and SkinnyMixes.com. To learn more, please visit SkinnyMixes.com and follow @skinnymixes on TikTok and Instagram.
Jordan’s Skinny Mixes (Photo: Business Wire)
