China's e-commerce logistics index gained for the fourth straight month in June, indicating a steady domestic demand recovery, industry data showed on Wednesday.
Last month, the index tracking e-commerce logistics activities came in at 114.8 points, up 0.9 points from May, according to the China Federation of Logistics and Purchasing (CFLP).
Breaking down the data, the total business volume index stood at 132.9 points, a month-on-month increase of 3.1 points.
In terms of regions, the total business volume indexes of regions across China were all on the rise, with the western region reporting the largest growth and the eastern region's increase exceeding the national average. Notably, the rural e-commerce logistics business volume index reached 132.1 points, 2.4 points higher than May.
"E-commerce has played a significant role in promoting consumption. So the vitality of consumption is gradually increasing, and consumer expectations are also improving," said Liu Yuhang, director of China Logistics Information Center.
From the demand side, during the mid-year online shopping promotion in June, live streaming activities became more diverse and maintained a good growth momentum.
As for the supply side, e-commerce companies intensified efforts to meet the delivery needs of merchants and consumers, by means such as increasing the application of digital technology and providing customized services.
Experts predicted that the e-commerce logistics demand may slow down in July as the blowout mid-year e-commerce sales festival came to an end. However, driven by the rapid growth of consumer demand, the e-commerce logistics market is expected to remain very active.
China's e-commerce logistics index up for 4 consecutive months
As the Qingming Festival approaches this Friday, various traditional folk activities have been held across China, celebrating the rich cultural heritage of the occasion.
With a 2,500-year history, Qingming Festival, or the Festival of Pure Brightness, observed in early April, uniquely combines ancestral worship with the celebration of spring. Falling on the 15th day after the spring equinox, this ritual-rich observance reflects China's enduring values of ancestral veneration and inspires deep introspection about what gives life meaning.
In Sijia Village, Huayin City, northwest China’s Shaanxi Province, a unique swing festival is held to mark the occasion. Eighteen different types of traditional swings, such as the spinning wheel swing, the Bagua swing reminiscent of a rotating carousel, and the balance swing designed for two people, have attracted many visitors.
Historically, Sijia Village served as a military post guarding the strategic Tongguan pass, a former mountain pass and fortress located south of the confluence of the Wei and Yellow Rivers. The swing tradition in the village has its origins in military training exercises like climbing and river crossing. The local swing culture further developed as regional trade flourished, eventually evolving into the "swing festival" that continues today.
"It's very exciting and tests your skill, endurance, and most importantly, your arm strength. You need to maintain balance," said Qu Xiangyang, a visitor.
In Rudong County, Nantong City, east China's Jiangsu Province, another traditional Qingming activity takes place - kite flying.
Flying kites as a way of making wishes is an age-old Qingming custom in this region. As a result, the Qingming Festival in Nantong is also known as the "Kite Festival."
The local Banyao whistling kite making skills is listed as one of the first national intangible cultural heritage items.
According to a folk culture expert, people traditionally write the names of diseases or misfortunes on paper, attach it to a kite, and release it into the sky. This practice is believed to drive away illness and disaster, while also serving as a way to make wishes.
In south China's Guangdong Province, a large tug-of-war competition is underway in Maoming City. Teams from different towns and streets are competing, attracting many locals to cheer on their teams.
Tug-of-war, which originated during the late Spring and Autumn period (770 BC - 476 BC), became part of Qingming customs during the Tang Dynasty (618-907). Emperor Xuanzong of the Tang Dynasty once organized large-scale tug-of-war competitions for the festival.
"Tug-of-war became very popular in the Tang Dynasty, even emerging as the national sport. It originated in the Jingchu region and later spread across the country. In ancient Lingnan (Southern China), tug-of-war games were a common tradition. Through these events, people seek to pray for peace, prosperity, and abundant harvests," said Yao Guojun, vice dean of the College of Arts and Law, Guangdong University of Petrochemical Technology.
Traditional folk activities held for Qingming Festival
