China's e-commerce logistics index gained for the fourth straight month in June, indicating a steady domestic demand recovery, industry data showed on Wednesday.
Last month, the index tracking e-commerce logistics activities came in at 114.8 points, up 0.9 points from May, according to the China Federation of Logistics and Purchasing (CFLP).
Breaking down the data, the total business volume index stood at 132.9 points, a month-on-month increase of 3.1 points.
In terms of regions, the total business volume indexes of regions across China were all on the rise, with the western region reporting the largest growth and the eastern region's increase exceeding the national average. Notably, the rural e-commerce logistics business volume index reached 132.1 points, 2.4 points higher than May.
"E-commerce has played a significant role in promoting consumption. So the vitality of consumption is gradually increasing, and consumer expectations are also improving," said Liu Yuhang, director of China Logistics Information Center.
From the demand side, during the mid-year online shopping promotion in June, live streaming activities became more diverse and maintained a good growth momentum.
As for the supply side, e-commerce companies intensified efforts to meet the delivery needs of merchants and consumers, by means such as increasing the application of digital technology and providing customized services.
Experts predicted that the e-commerce logistics demand may slow down in July as the blowout mid-year e-commerce sales festival came to an end. However, driven by the rapid growth of consumer demand, the e-commerce logistics market is expected to remain very active.