Omdia: MediaTek outgrowing Qualcomm Snapdragon in the 5G smartphone market

LONDON, July 8, 2024 /PRNewswire/ -- 5G smartphones equipped with MediaTek chipsets experienced robust growth of 53%, increasing to 53.0 million in 1Q24 from 34.7 million in 1Q23, according to the latest Omdia Smartphone Model Market Tracker. In contrast, Snapdragon-powered devices remained relatively stable, with shipments changing minimally from 47.2 million units in 1Q23 to 48.3 million in 1Q24.

MediaTek's market share in 5G smartphones rose to 29.2% in 1Q24, up from 22.8% in 1Q23, while Qualcomm Snapdragon's share decreased from 31.2% to 26.5% over the same period. Figure 1 illustrates MediaTek leading followed by Apple and Snapdragon.

Other chipset manufacturers, such as Exynos, Google, Kirin and UniSoC collectively account for 17% of shipments. This share has increased in the past year driven by Kirin's growth, particularly with the Huawei Mate 60 Pro and Nova 12 series. Following HiSilicon's announcement to cease Kirin chipset production from September 15, 2020, amid ongoing trade tensions between Huawei and the United States, the Kirin 9000s chipset concluded its production in August 2023.

MediaTek's expansion over Snapdragon in the 5G smartphone market is largely attributed to the increasing availability of phones priced under $250 equipped with 5G chipsets – a segment dominated by MediaTek. According to figure 2, shipments of 5G smartphones below $250 surged by 62%, from 38.7 million in 1Q23 to 62.8 million in 1Q24. This has particularly favored MediaTek, as it is the preferred choice in this price range for 5G phones, while Snapdragon leads in mid-range 5G phones and Apple dominates the premium segment.

Over the past three years, as most chipset makers shifted from producing 4G to 5G chipsets, UniSoC has capitalized on the opportunity to increase its share in the declining 4G market. UniSoC is now MediaTek's primary competitor in this sector. During this period, Apple, Exynos and Snapdragon underwent significant transitions in their chipset portfolios, focusing heavily on 5G technology. For instance, Exynos reduced its reliance on 4G chipsets from 77% of smartphone shipments in 1Q21 to just 1% in 1Q24. In comparison, MediaTek continues to use 4G chipsets for over 50% of its shipments.

Aaron West, Senior Analyst in Omdia's Smartphone group explains: "The smartphone chipset industry is primarily shaped by two major trends: the widespread adoption of 5G and the expanding low-end segment. As 5G technology becomes more affordable and is integrated into smartphones priced below $250, MediaTek stands to benefit the most. Conversely, on-device AI capabilities are becoming increasingly important to smartphone OEMs, with Snapdragon emerging as a key innovator and preferred choice for premium devices."

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Contact: Fasiha Khan – Fasiha.khan@omdia.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Omdia: MediaTek outgrowing Qualcomm Snapdragon in the 5G smartphone market

Omdia: MediaTek outgrowing Qualcomm Snapdragon in the 5G smartphone market

RIYADH, Saudi Arabia, Oct. 5, 2024 /PRNewswire/ --The Literature, Publishing & Translation Commission, part of the Saudi Ministry of Culture, has revealed that the Riyadh Book Fair 2024 is its largest edition yet, featuring a diverse range of translated international books. With more than 2,000 local, Arab, and international publishers participating, the Fair has strengthened its position as a leading cultural event in the Arab world. This year's edition promotes Saudi Arabia's cultural openness and supports the spread of cross-border knowledge.

The 2024 Fair edition stands out for hosting renowned thinkers, intellectuals, and global figures in literature, art, and knowledge who share their insights and success stories with the public. Among the key speakers are Fareed Zakaria, acclaimed media personality and author; Walter Isaacson, world-renowned biographer; poet and writer Kwame Alexander; and acclaimed novelist Jonathan Franzen. The Fair also features prominent literary and artistic figures from the Middle East.

Dr Mohammed Hasan Alwan, CEO of the Literature, Publishing & Translation Commission, emphasised the significance of the Fair, stating: "The Riyadh International Book Fair is not only one of the most important book fairs in the Arab region but also a premier platform for publishers and authors to expand their reach in the Arab cultural market. This year's edition is especially notable for its focus on cultural diversity and translation, with an exceptional programme featuring some of the world's leading intellectuals."

During his visit, His Excellency Chang Hua, the Chinese Ambassador to Saudi Arabia, expressed admiration for the Saudi public's enthusiasm for reading. CNN's Fareed Zakaria praised the Kingdom's remarkable transformation and its growing global influence.

This year also marks the return of the popular "Riyadh Reads French" initiative, featuring several French publishers. Al-Saeed Ezz, Communication Officer at the French Embassy, noted that this year's programme has expanded to include children's activities and free French language courses in collaboration with the French Cultural Institute, bringing French culture closer to Saudi visitors.

The Riyadh International Book Fair plays a key role in supporting Saudi Vision 2030's cultural goals, contributing to the Kingdom's cultural economy, projected to reach $9.3 billion. Attracting over one million visitors annually, it ranks among the highest-selling book fairs in the Arab world.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Riyadh International Book Fair 2024: Expanding Global Dialogue through the Largest Collection of Translated Works