OWNDAYS REVAMPS BRAND IDENTITY, DEBUTING NEW RETAIL DESIGN IN JAPAN AND SINGAPORE THIS JULY

A new reiteration of the brand logo, tagline, retail design and online store design will be rolled out progressively in all countries

SINGAPORE, July 11, 2024 /PRNewswire/ -- Japanese eyewear brand OWNDAYS has unveiled a new logo and brand identity today, marking a significant milestone aimed at creating a more unified retail experience globally. With the introduction of a new tagline "OWN 'your' DAYS", the updated identity embodies OWNDAYS' dedication to inspiring individuality and confidence among its customers.

As part of this initiative to elevate the shopping experience and maintain a cohesive brand identity across all touchpoints, OWNDAYS is also transforming its retail design at the LaLaport Tachikawa Tachihi store in Japan and the Northpoint City store in Singapore. The LaLaport Tachikawa Tachihi store reopens today while the Northpoint City store is scheduled to reopen on 19 July 2024. The refreshed assets are being implemented globally across both physical and digital channels while the updated retail design will be launched at new stores and rolled out to existing stores progressively.

OWNDAYS, now Asia's largest eyewear retailer following its merger with Lenskart in 2022, operates over 560 stores across 13 international locations. As the brand evolves, OWNDAYS remains committed to refining its identity so as to deliver a consistent global retail experience while upholding its core values of accessibility, innovation and customer-centricity.

Brand Logo

The new brand logo symbolises OWNDAYS' evolution as a global brand while staying true to its mission and values. It incorporates a motif that denotes a switch with the concept of "switching on/off", signifying OWNDAYS' role in empowering customers worldwide to unlock their best selves through OWNDAYS eyewear. Designed in the corporate colours of black and white, the logo conveys the notion that colours in the space created by OWNDAYS are brought to life by its eyewear and the people wearing them.

Tagline: OWN 'your' DAYS

The new tagline "OWN 'your' DAYS" stems from OWNDAYS' corporate philosophy of enriching the lives of people associated with it. By inspiring confidence and positivity through innovative eyewear solutions, OWNDAYS is empowering customers to shape their own narratives and embrace their unique stories.

Revamped Retail Design

Location: LaLaport Tachikawa Tachihi (Japan)

Opening Date: 11 July 2024 (Thu)

Location: Northpoint City (Singapore)

Opening Date: 19 July 2024 (Fri)

Statement from the CEO, Umiyama Takeshi

"At OWNDAYS, customers are at the heart of everything we do. Our minimalist yet sophisticated store design creates an inviting space where customers can explore our latest eyewear collection at ease. The essence of OWN 'your' DAYS is embodied in our retail space, greeting customers with a welcoming ambience that is bright, comfortable and open.

As we expand globally, we are excited to introduce this refreshed retail design to new stores across various markets while also updating the logo in existing stores. This brand refresh underscores our unwavering commitment to evolving and becoming a brand loved by customers around the world. We look forward to sharing these exciting changes with our customers."

About OWNDAYS

OWNDAYS is a leading eyewear brand from Japan with more than 560 shops in Japan, Singapore, Taiwan, Thailand, Cambodia, the Philippines, Australia, Malaysia, Vietnam, Indonesia, Hong Kong and Dubai. The company sells over 3.5 million pairs of glasses a year. It is one of the few companies in the world that have implemented the SPA (Specialty store retailer of Private label Apparel) system into the optical business where the entire process from design and manufacturing through to inventory management and retail is managed from within. This system has allowed the company to maintain the highest level of product quality in order to meet the Japanese Industrial Standards while keeping prices affordable.

As it increases its global footprints, OWNDAYS continues to challenge itself to provide eyewear that are both functional and fashionable. The company aspires to be the eyewear of choice for everyone by constantly innovating and improving its systems and services. For more information, visit www.owndays.com/sg.

High resolution visuals can be downloaded here

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

OWNDAYS REVAMPS BRAND IDENTITY, DEBUTING NEW RETAIL DESIGN IN JAPAN AND SINGAPORE THIS JULY

OWNDAYS REVAMPS BRAND IDENTITY, DEBUTING NEW RETAIL DESIGN IN JAPAN AND SINGAPORE THIS JULY

OWNDAYS REVAMPS BRAND IDENTITY, DEBUTING NEW RETAIL DESIGN IN JAPAN AND SINGAPORE THIS JULY

OWNDAYS REVAMPS BRAND IDENTITY, DEBUTING NEW RETAIL DESIGN IN JAPAN AND SINGAPORE THIS JULY

OWNDAYS REVAMPS BRAND IDENTITY, DEBUTING NEW RETAIL DESIGN IN JAPAN AND SINGAPORE THIS JULY

OWNDAYS REVAMPS BRAND IDENTITY, DEBUTING NEW RETAIL DESIGN IN JAPAN AND SINGAPORE THIS JULY

Smart cleaning brand announces anniversary-exclusive sales promotion on Roborock's flagship robotic vacuum and wet-dry vacuum cleaners

SYDNEY, Aug. 30, 2024 /PRNewswire/ -- Roborock, a global leader in ultra-intelligent home robotics engineered to simplify daily life, is celebrating a decade of pioneering innovation on its 10th anniversary. To mark this milestone, Roborock is thrilled to unveil a special discount up to $600 on selected cutting-edge products as a token of appreciation to its loyal customers and a testament to its steadfast commitment to delivering top-tier home robotics solutions globally.

Unmissable Discounts from Roborock's 10th Anniversary Promotion

Consumers are invited to join in the celebration of Roborock's 10th anniversary with incredible discounts on its flagship robotic vacuum cleaners. For a limited time, customers can enjoy discounts on models like S8 Pro Ultra, Qrevo MaxV, S8 MaxV Ultra, Q8 Max Plus, and Flexi Pro.

These exclusive discounts are available on Roborock's Official Online Store, JB Hifi, Harvey Norman, The Good Guys, Bing Lee, and other Authorised Retailers between 29^th August to 2^nd October 2024:

A Decade of Innovation: Global Market Leadership with Smart Cleaning Technologies

Since its establishment in 2014, Roborock has been at the forefront of the robotic vacuum industry, distributing its products to over 170 countries and securing dominant market shares in 14 key regions worldwide. Roborock solidified its position as a global leader in 2023, capturing second place in the US and dominating markets such as the Nordic countries, Germany, and South Korea.

Roborock's journey to success began with the development of a single LDS (laser distance sensor) chip, leading to the launch of the first commercially successful robot vacuum in 2017. This innovative device, featuring precise LDS laser ranging technology and advanced SLAM algorithms for autonomous cleaning, set new industry standards and marked Roborock's entry into the market.

With over $280 million invested in research and development, Roborock continually pushes boundaries in technology and innovation. Pioneering technologies such as Map Visualization, VibraRise Technology, and RockDock Ultra have revolutionised automated floor cleaning, enhancing user experiences with cutting-edge robotics.

Expanding its product portfolio to include handheld wireless vacuums, floor washers, and washer-dryers, Roborock remains committed to innovation. Supported by research centres in Beijing, Shanghai, and Shenzhen, the company focuses on advancements in motors, LiDAR, mechanics, batteries, and AI.

Roborock's State-of-the-Art Smart Factory: Producing 700,000 Robot Vacuums Monthly

In a testament to its commitment to quality, Roborock has established its own factory to ensure stringent quality control measures with over 460 million yuan, which began operations in April 2023. Equipped with comprehensive automation and a smart management system, the factory boasts advanced systems like SAP, MES, WMS, and PLM, ensuring intelligent manufacturing processes.

Roborock's self-built factory plays a pivotal role in supporting its technological innovation. With seven test zones and 11 rooms evaluating hardware functions, along with 234 test stations simulating various floor materials and home layouts for comprehensive lifespan assessment, the factory upholds the highest product standards through rigorous quality assurance protocols.

"By establishing our own factory, we can prototype new products and flagship technologies, which are crucial for our innovation," commented Mr. Quan, Roborock President.

User-Centric Philosophy: The Driving Force Behind Roborock's Success

At the core of Roborock's success is its unwavering commitment to a user-centric philosophy. This approach focuses on addressing user pain points and delivering exceptional value. "For ten years, our dedication to a user-centric approach has guided our vision and driven our success. As we celebrate this milestone, we remain committed to listening to our users, learning from their experiences, and evolving to meet their needs," Mr. Quan commented.

As Roborock looks to the future, it will continue to prioritise user experience, ensuring that every innovation and product enhances the lives of its customers. The company's dedication to technological excellence and user satisfaction will drive its journey forward, promising a future filled with smarter, cleaner homes.

About Roborock  

Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. With a steadfast dedication to becoming a global leading smart appliance player, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in over 15 million homes across 170+ countries.  Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. For more information, visit https://au.roborock.com/. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Roborock Celebrates 10th Anniversary with Exclusive Discounts of up to $600 off