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Shanghai welcomes over 100 "first shops" as flagship stores debut in H1

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      China

      China

      Shanghai welcomes over 100 "first shops" as flagship stores debut in H1

      2024-07-12 16:34 Last Updated At:19:07

      Around 114 "first shops" opened in Shanghai in the first half of the year, with some making their debut in Asia and even the world, highlighting the city's consumption vitality.

      It's part of the first-store economy, in which brands set up flagship stores that are the first in the city or region.

      Just this week, another famous brand opened its first Asian outlet in Shanghai. Famous ice cream brand International Dairy Queen opened its first restaurant selling hot food and treats in Asia.

      Burgers and fried chicken offered by the ice-cream maker have garnered a lot of attention from consumers.

      "I saw on social media that it's the first shop in China. So I decided to come and try," said a local resident.

      "If it has gone viral on social media, I'm willing to spend some time and queue up to try," said another local.

      The company has an ambitious plan of opening two more restaurants in Shanghai in the next two months, and 180 restaurants nationwide by 2034.

      "China is actually our fastest growing market and has been for a number of years. And we have no intention of slowing down," said Troy Bader, president and CEO at International Dairy Queen.

      "For those brands who are opening their first shop in Shanghai, they are trying to actually attract those high-potential customers often with spending power but also a high level of appreciation for the new culture and new trend," said Jason Yu, Managing Director of Kantar Greater China.

      On Wednesday, the Shanghai Municipal Commission of Commerce announced that it will give financial subsidies to dining brands that choose Shanghai for their first outlet this year. It's the first time that such a subsidy is being offered.

      Shanghai welcomes over 100 "first shops" as flagship stores debut in H1

      Shanghai welcomes over 100 "first shops" as flagship stores debut in H1

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      People across China make preparations to welcome Spring Festival

      2025-01-21 06:41 Last Updated At:07:17

      A festive atmosphere is building up as people across China have been making preparations to ring in the Spring Festival next week, with lights and decorations set everywhere, and with New Year goods markets all seeing booming sales.

      The Spring Festival, which marks the start of the Chinese Lunar New Year, is the most important annual holiday in China, when people across the country return to their hometowns for Chinese Lunar New Year celebrations and family reunion. 

      In Xi'an City of northwest China's Shaanxi Province, a grand lantern show is in its final stage of preparation before opening to the public ahead of the eve of the 2025 Chinese Lunar New Year. To be lit up on Wednesday, the large light sets presented at the event will draw numerous visitors, with lanterns that replicate 38 cultural relics as the highlight.

      Buying New Year flowers has been a custom for Chinese people. In Yancheng City of east China's Jiangsu Province, various flowers which have auspicious meanings are already in high demand.

      This year, tulips bred locally have been put on sale, and quickly become a favorable choice for many customers.  

      "I have never seen this kind of flower before. I think it is really bright-colored. Therefore, I decided to buy some to enhance the festive atmosphere at home," said Zhang Jinjian, a local resident.

      The Anchang ancient town in Shaoxing City of east China's Zhejiang Province has a time-honored custom of making aired sausages and spiced duck.

      As the Spring Festival draws near, plenty of visitors and tourists choose to purchase these local delicacies as ingredients for their Chinese New Year feast.

      "The number of tourists has been increasing, so the sales of our spiced meat have been quite good. Compared with the same period of last year, our sales is expected to increase by about 50,000 yuan (about 6,835 U.S. dollars). We will earn an additional 200,000 to 300,000 yuan (27,335 to 41,000 U.S. dollars) in sales during this whole winter," said Yang Jing, owner of a local spiced meat shop.

      In southwest China's Yunnan Province, the "Tiaocai dance" is a time-honored tradition of the Yi ethnic minority group. The dance is presented in the form of serving dishes while dancing to the rhythm. It usually happens on a joyous or grand occasion.

      Since the most significant annual festival is around the corner, Yi people have dressed up in traditional costumes, and got ready to welcome the arrival of the Chinese Lunar New Year with the special dance.  

      People across China make preparations to welcome Spring Festival

      People across China make preparations to welcome Spring Festival

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