China Media Group (CMG) on Friday held a departure ceremony for its team covering the upcoming 2024 Paris Olympic Games.
CMG President Shen Haixiong made a mobilization speech at the ceremony.
As a leading broadcaster and the international media organization with the most broadcasting rights for the Paris Olympic Games, CMG is set to orchestrate its largest-scale Olympic Games coverage to date.
CMG will send an over-2,000-member team with personnel responsible for production, broadcasting, reporting and technical services to cover the Games and produce pool signals for the four major events: table tennis, badminton, rock climbing and gymnastics.
Meanwhile, the live broadcast will last over 400 hours, with more than 11,000 hours of high-quality signals for the competitions broadcast and distributed through television channels and new media terminals.
For the first time abroad, CMG's Olympic broadcast production will be delivered entirely in 4K ultra-high-definition.
Also for the first time, CMG will produce 8K ultra-high-definition pool signals of the closing ceremony and the track and field events for summer Olympic Games.
"CMG is constructing an outdoor studio near the famous Eiffel Tower, and setting a 1,500-square-meter working area at the International Broadcast Center (IBC) for the Paris Olympics. For the first time in history, CMG's sports channel and Olympic channel will accomplish a complete production and broadcast process at the front line. We will have more than 40 integrated media reporting groups across various competition venues, and deploy 29 news commentators and anchors, so as to provide the global audience with the most up-to-date and direct on-site coverage," said Meng Fanhao, deputy director of the coordination and planning department of CMG's sports and youth program center.
"CMG's technology system will for the first time support full front-line 4K ultra-high-definition production for the summer Olympic Games, including production with three-dimensional audio effects. The production of signals will use AI-empowered technologies, including AI tactical analyses and AI game-watching. We will present a better audio-visual enjoyment for the audience," said Chen Chen, an official with CMG's technology bureau.
As CMG's broadcasting equipment continues to arrive in Paris and undergo installation, preparations for the Olympic coverage are nearing completion.
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China Media Group holds departure ceremony for team covering Paris Olympics