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Shanghai cold drink brand gains popularity overseas

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      China

      China

      Shanghai cold drink brand gains popularity overseas

      2024-07-15 21:58 Last Updated At:22:37

      The Shanghai-based Bright Food Group, one of China's time-honored brands, is gaining growing international popularity as it exports its cold drinks and ice creams to seven countries this year.

      On Monday alone, the group exported 2.52 tons of cold drinks to Britain under the supervision of customs of Shanghai's Fengxian District. This marks the company's seventh export destination country this year.

      "We organized studies on the quality standards of key export markets in Europe and the United States for frozen beverages, and gave precise instruction to companies to improve their product formulas and production processes, to ensure they are up to the standards of the destination countries," said an officer from the Fengxian customs.

      Bright Food cold drinks are many Shanghai locals' "childhood memory". In recent years, the company has rolled out various innovative products and incorporated elements of trendy China-chic style, aiming not only to cater to the domestic market but also to attract more attention from overseas customers.

      "Based on our classic offerings, we have continuously turned out novel products. This year, we have introduced new products such as lime popsicles, 'happiness' popsicles, and snow-white coconut-flavored ice cream in brick shapes, targeting overseas markets," said Zhang Minyi, a marketing director at Shanghai Yimin Foodstuff No.1 Factory Co., Ltd., affiliated with Bright Food Group.

      Currently, Shanghai is home to 197 traditional Chinese time-honored brands, steadily standing on the top spot nationwide. More than half of these traditional brands are now looking into international markets.

      Shanghai cold drink brand gains popularity overseas

      Shanghai cold drink brand gains popularity overseas

      Shanghai cold drink brand gains popularity overseas

      Shanghai cold drink brand gains popularity overseas

      Russia said on Wednesday that its forces had taken control of one more settlement in Ukraine's Kharkiv region, while Ukraine, on the same day, reported striking Russian targets, according to their latest updates on the conflict.

      The Russian Ministry of Defense said that over the past 24 hours, its forces had seized the village of Zapadne on the western bank of the Oskil River, which used to form the front line between the Ukrainian and Russian armies.

      The ministry also said the Russian forces had successfully repelled Ukrainian counterattacks and launched offensives in the directions of Kharkiv, Avdiivka, Donetsk, Zaporozhye and Kherson.

      The air defense forces shot down 114 Ukrainian drones, and the Russian forces had continued to strike Ukrainian armed forces in the Kursk region, it said.

      On the same day, the General Staff of the Ukrainian Armed Forces reported that its forces had engaged in 67 battles on the frontline.

      The Ukrainian air force, missile forces and artillery units had struck targets such as Russian personnel, concentration areas of weapons and military equipment, command posts, depots and artillery systems, with the Ukrainian army continuing its operations in Russia's Kursk region, the Ukrainian side said.

      Russia seizes one more settlement in Ukraine's Kharkiv region, Ukraine strikes Russian targets

      Russia seizes one more settlement in Ukraine's Kharkiv region, Ukraine strikes Russian targets

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