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Sales of China-made Olympic products surge ahead of Paris 2024 Olympics

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      China

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      Sales of China-made Olympic products surge ahead of Paris 2024 Olympics

      2024-07-20 17:12 Last Updated At:07-21 00:37

      As anticipation builds up for the 2024 Paris Olympic Games, the Olympic economy is experiencing a significant upswing in China, with soaring exports and domestic sales of sports equipment and Olympic-themed products.

      Various products featuring the Paris 2024 Olympic mascot Phryge have been selling well in recent days.

      According to statistics from the online shopping platform of T-Mall, since the establishment of the Chinese delegation for the Paris Olympics on July 13, daily visits to the official Olympic Games store on the platform have increased by over 20 percent month on month. Plush toys and commemorative coins of the mascot Phryge have been restocked 14 times.

      "We first put these products on sale at the Beijing Olympic Museum on May 28, 2024. In the beginning, our daily sales were around 2,000 yuan (about 275 U.S. dollars). Currently, as the Paris 2024 Olympic Games approaches, our daily sales have increased to about 11,000 yuan (1,513 U.S. dollars)," said Li Wenxi, a salesman of a shop at the Beijing Olympic Museum.

      Double Fish Sports Group, a Chinese sporting goods manufacturer based in Guangzhou, the capital of south China's Guangdong Province, has been designated as an exclusive supplier of table tennis balls for the 2024 Paris Olympic and Paralympic Games.

      Since the beginning of this year, 22 batches totaling approximately 650,000 table tennis balls for the Paris Olympics have been produced and exported to 15 countries and regions worldwide, with a total value of about 2.1 million yuan (288,872 U.S. dollars).

      The booming Olympic economy has also driven many Olympic-themed product manufacturers in China to expand production capacity.

      A company based in Ningbo City, east China's Zhejiang Province, primarily produces trophies and medals for export to Europe. Since last year, orders have increased substantially, with the export value in the first half of this year rising by 138 percent year on year.

      "If we don't increase our production capacity, we will not be able to finish all the orders until March next year. Therefore, to fulfill these orders by the end of this year, we have put into operation two new production lines. This year's output value is expected to increase by 25 to 30 percent," said Xie Xiangyu, manager of Ningbo Fasibo Sports Goods Co., Ltd.

      "From January to June this year, Ningbo exported sporting goods and equipment worth 3.774 billion yuan (519 million U.S. dollars), marking a year-on-year increase of 22.12 percent. We have also established a green channel for the Olympic Games to ensure that sporting goods made in China can be shipped to the event on time," said Shao Fangbing, vice section chief of the export department of Haishu Customs in Ningbo City.

      The Paris Olympic Games are scheduled to take place from July 26 to August 11, with the Paralympics following soon after from August 28 to September 8.

      Sales of China-made Olympic products surge ahead of Paris 2024 Olympics

      Sales of China-made Olympic products surge ahead of Paris 2024 Olympics

      Sales of China-made Olympic products surge ahead of Paris 2024 Olympics

      Sales of China-made Olympic products surge ahead of Paris 2024 Olympics

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      Traditional folk activities held for Qingming Festival

      2025-04-04 21:48 Last Updated At:22:27

      As the Qingming Festival approaches this Friday, various traditional folk activities have been held across China, celebrating the rich cultural heritage of the occasion.

      With a 2,500-year history, Qingming Festival, or the Festival of Pure Brightness, observed in early April, uniquely combines ancestral worship with the celebration of spring. Falling on the 15th day after the spring equinox, this ritual-rich observance reflects China's enduring values of ancestral veneration and inspires deep introspection about what gives life meaning.

      In Sijia Village, Huayin City, northwest China’s Shaanxi Province, a unique swing festival is held to mark the occasion. Eighteen different types of traditional swings, such as the spinning wheel swing, the Bagua swing reminiscent of a rotating carousel, and the balance swing designed for two people, have attracted many visitors.

      Historically, Sijia Village served as a military post guarding the strategic Tongguan pass, a former mountain pass and fortress located south of the confluence of the Wei and Yellow Rivers. The swing tradition in the village has its origins in military training exercises like climbing and river crossing. The local swing culture further developed as regional trade flourished, eventually evolving into the "swing festival" that continues today.

      "It's very exciting and tests your skill, endurance, and most importantly, your arm strength. You need to maintain balance," said Qu Xiangyang, a visitor.

      In Rudong County, Nantong City, east China's Jiangsu Province, another traditional Qingming activity takes place - kite flying.

      Flying kites as a way of making wishes is an age-old Qingming custom in this region. As a result, the Qingming Festival in Nantong is also known as the "Kite Festival."

      The local Banyao whistling kite making skills is listed as one of the first national intangible cultural heritage items.

      According to a folk culture expert, people traditionally write the names of diseases or misfortunes on paper, attach it to a kite, and release it into the sky. This practice is believed to drive away illness and disaster, while also serving as a way to make wishes.

      In south China's Guangdong Province, a large tug-of-war competition is underway in Maoming City. Teams from different towns and streets are competing, attracting many locals to cheer on their teams.

      Tug-of-war, which originated during the late Spring and Autumn period (770 BC - 476 BC), became part of Qingming customs during the Tang Dynasty (618-907). Emperor Xuanzong of the Tang Dynasty once organized large-scale tug-of-war competitions for the festival.

      "Tug-of-war became very popular in the Tang Dynasty, even emerging as the national sport. It originated in the Jingchu region and later spread across the country. In ancient Lingnan (Southern China), tug-of-war games were a common tradition. Through these events, people seek to pray for peace, prosperity, and abundant harvests," said Yao Guojun, vice dean of the College of Arts and Law, Guangdong University of Petrochemical Technology.

      Traditional folk activities held for Qingming Festival

      Traditional folk activities held for Qingming Festival

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