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JCPenney Introduces Sweetest Collaboration Yet in Exclusive Collection with HARIBO®

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JCPenney Introduces Sweetest Collaboration Yet in Exclusive Collection with HARIBO®
News

News

JCPenney Introduces Sweetest Collaboration Yet in Exclusive Collection with HARIBO®

2024-07-25 20:05 Last Updated At:20:10

PLANO, Texas--(BUSINESS WIRE)--Jul 25, 2024--

Today, JCPenney proudly introduced a new collaboration for the inner child in us all with HARIBO®, America’s #1 gummi candy whose sweet treats have brought joy to fans all over the world for over 100 years. JCPenney x HARIBO, a limited-time, exclusive collection for young adults, teens and kids, with two drops is JCPenney’s sweetest collaboration yet.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240725893496/en/

For over a century, JCPenney and HARIBO have both created amazing, family-centered brand legacies that have stood the test of time, staying true to the core values of their humble beginnings with quality at the forefront. Together, JCPenney x HARIBO bring the best, brightest and sweetest collection to life for a whole new generation of Goldbears fans.

“It seems that no matter where you live or how old you are, everyone has a connection to HARIBO’s iconic Goldbears,” said JCPenney’s Chief Merchandising and Supply Chain Officer Michelle Wlazlo. “It’s a treat that families have shared together for over 100 years. We’re proud to partner with such a storied brand to bring this craveable, joyful collection to life for families across America, giving a new generation the chance to experience the Happy World of HARIBO.”

Shoppers are invited to share in the happy with “Goldbear Wear” inspired by HARIBO Goldbears, America’s number one gummi. As HARIBO says, Goldbears represent “ irresistible joy that’s fun to share ” – and this collaboration is sure to bring that joy to America’s diverse, working families just in time for the back-to-school and holiday seasons.

“We’re thrilled to partner with JCPenney to surprise and delight our fans in this wearable way,” said Seth Klugherz, HARIBO’s Vice President of Marketing. “With so many fun and colorful options, it mirrors our vision of feeling like a kid in a candy store marveling at the tasty variety of HARIBO favorites like Goldbears, Twin Snakes and Starmix. This “Goldbear Wear” collection is a playfully unexpected chance for families to have fun with HARIBO through displaying their fandom and we can’t wait to see their excitement.”

Playful, colorful and sweet, the first collection includes tees, sweaters, pants, shorts and accessories for kids and teens of all ages with graphics featuring the iconic Goldbear and charming design elements like a beanie with dimensional bear ears. Indulge in a rainbow of wearable yumminess with JCPenney’s most playful, colorful collaboration yet.

Can’t get enough of HARIBO Goldbears? Stay tuned for another craveable holiday collection launching this November full of cozy apparel, sleepwear and accessories in festive hues. Look no further for the perfect gift for the candy-obsessed person in your life, launching exclusively at JCPenney on November 7.

The collection of HARIBO Goldbear wear is available in Juniors XS-3X, Young Mens S-4XLT, Kids XXS-XL and Toddlers 12M-5T in select doors and online. JCPenney x HARIBO first drop is available to shop now.

For media assets, please visit the JCPenney Newsroom.

ABOUT JCPENNEY

JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

ABOUT HARIBO

HARIBO is the world's leading manufacturer of gummi products, most famous for its classic Goldbears. Globally, the business employs nearly 7,000 associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, its founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through their products. Established in 1920, HARIBO is the acronym that comprises the founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. HARIBO prides themselves on making playful gummies meant to be shared so your inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany, and its U.S. headquarters operate out of Rosemont, Ill. For more information, visit www.haribo.com.

Playful, colorful and sweet, the JCPenney x HARIBO collection includes tees, sweaters, pants, shorts and accessories for kids and teens of all ages with graphics featuring the iconic Goldbear and charming design elements like a beanie with dimensional bear ears. (Graphic: Business Wire)

Playful, colorful and sweet, the JCPenney x HARIBO collection includes tees, sweaters, pants, shorts and accessories for kids and teens of all ages with graphics featuring the iconic Goldbear and charming design elements like a beanie with dimensional bear ears. (Graphic: Business Wire)

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Bitcoin soars past $109,000 ahead of possible early action on crypto by Trump

2025-01-20 23:49 Last Updated At:23:52

WASHINGTON (AP) — The price of bitcoin surged to over $109,000 early Monday, just hours ahead of President-elect Donald Trump’s inauguration, as a pumped up cryptocurrency industry bets he'll take action soon after returning to the White House.

Once a skeptic who said a few years ago that bitcoin “ seems like a scam,” Trump has embraced digital currencies with a convert’s zeal. He's launched a new cryptocurrency venture and vowed on the campaign trail to take steps early in his presidency to make the U.S. into the “crypto capital” of the world.

His promises including creating a U.S. crypto stockpile, enacting industry-friendly regulation and event appointing a crypto “czar” for his administration.

“You’re going to be very happy with me,” Trump told crypto-enthusiasts at a bitcoin conference last summer.

Bitcoin is the world’s most popular cryptocurrency and was created in 2009 as a kind of electronic cash uncontrolled by banks or governments. It and newer forms of cryptocurrencies have moved from the financial fringes to the mainstream in wild fits and starts.

The highly volatile nature of cryptocurrencies as well as their use by criminals, scammers and rogue nations, has attracted plenty of critics, who say the digital currencies have limited utility and often are just Ponzi schemes.

But crypto has so far defied naysayers and survived multiple prolonged price drops in its short lifespan. Wealthy players in the crypto industry, which felt unfairly targeted by the Biden administration, spent heavily to help Trump win November’s election. Bitcoin has surged in price since Trump's victory, topping $100,000 for the first time last month before briefly sliding down to about $90,000. On Friday, it rose about 5%. It jumped more than $9,000 early Monday, according to CoinDesk.

Two years ago, bitcoin was trading at about $20,000.

Trump’s picks for key cabinet and regulatory positions are stocked with crypto supporters, including his choice to lead the Treasury and Commerce departments and the head of the Securities and Exchange Commission.

Key industry players held a first ever "Crypto Ball” on Friday to celebrate the first “crypto president." The event was sold out, with tickets costing several thousand dollars.

Here’s a look at some detailed action Trump might take in the early days of his administration:

As a candidate Trump promised that he would create a special advisory council to provide guidance on creating “clear” and “straightforward” regulations on crypto within the first 100 days of his presidency.

Details about the council and its membership are still unclear, but after winning November’s election, Trump named tech executive and venture capitalist David Sacks to be the administration’s crypto “czar.” Trump also announced in late December that former North Carolina congressional candidate Bo Hines will be the executive director of the “Presidential Council of Advisers for Digital Assets.”

At last year’s bitcoin conference, Trump told crypto supporters that new regulations “will be written by people who love your industry, not hate your industry.” Trump's pick to lead the SEC, Paul Atkins, has been a strong advocate for cryptocurrencies.

Crypto investors and companies chafed as what they said was a hostile Biden administration that went overboard in unfair enforcement actions and accounting policies that have stifled innovation in the industry — particularly at the hands of outgoing SEC Chairman Gary Gensler.

“As far as general expectations from the Trump Administration, I think one of the best things to bet on is a tone change at the SEC,” said Peter Van Valkenburgh, the executive director of the advocacy group Coin Center.

Gensler, who is set to leave as Trump takes office, said in a recent interview with Bloomberg that he’s proud of his office’s actions to police the crypto industry, which he said is “rife with bad actors.”

Trump also promised that as president he’ll ensure the U.S. government stockpiles bitcoin, much like it already does with gold. At the bitcoin conference earlier this summer, Trump said it the U.S. government would keep, rather than auction off, the billions of dollars in bitcoin it has seized through law enforcement actions.

Crypto advocates have posted a draft executive order online that would establish a “Strategic Bitcoin Reserve” as a “permanent national asset” to be administered by the Treasury Department through its Exchange Stabilization Fund. The draft order calls for the Treasury Department to eventually hold at least $21 billion in bitcoin.

Republican Sen. Cynthia Lummis of Wyoming has proposed legislation mandating the U.S. government stockpile bitcoin, which advocates said would help diversify government holdings and hedge against financial risks. Critics say bitcoin’s volatility make it a poor choice as a reserve asset.

Creating such a stockpile would also be a “giant step in the direction of bitcoin becoming normalized, becoming legitimatized in the eyes of people who don’t yet see it as legitimate,” said Zack Shapiro, an attorney who is head of policy at the Bitcoin Policy Institute.

At the bitcoin conference earlier this year, Trump received loud cheers when he reiterated a promise to commute the life sentence of Ross Ulbricht, the convicted founder of the drug-selling website Silk Road that used crypto for payments.

Ulbricht’s case has energized some crypto advocates and Libertarian activists, who believe government investigators overreached in building their case against Silk Road.

FILE - Donald Trump speaks at the Bitcoin 2024 Conference July 27, 2024, in Nashville, Tenn. (AP Photo/Mark Humphrey, File)

FILE - Donald Trump speaks at the Bitcoin 2024 Conference July 27, 2024, in Nashville, Tenn. (AP Photo/Mark Humphrey, File)

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