DUA LIPA FRONTS NEW YSL BEAUTY LIBRE FLOWERS & FLAMES CAMPAIGN

The iconic LIBRE fragrance family from YSL Beauty welcomes a blazing new addition this season. Prepare for LIBRE FLOWERS & FLAMES, a captivating scent inspired by the resilient beauty of the desert lily and embodying a spirit of fearless femininity.

PARIS, July 29, 2024 /PRNewswire/ -- YSL Beauty is thrilled to announce the launch of LIBRE FLOWERS & FLAMES, a captivating new fragrance that embodies the brand's signature blend of edgy femininity and unrestrained passion. This latest addition to the iconic LIBRE collection draws inspiration from the desert lily, a flower celebrated for its resilience and ability to thrive in the most unforgiving landscapes.

Master Perfumers Anne Flipo and Carlos Benaïm have reimagined the LIBRE structure with a new floral sensuality, the hottest way. A unique desert lily accord blends with a sunkissed coco palm flower accord crafted exclusively for YSL Beauty. These warm and spicy floral accords add a captivating new dimension to the fragrance, intertwining with a radiant heart of tuberose and orange blossom absolute. The result is a scent as bold and fearless as the woman who wears it.

Fronting the fragrance is YSL Beauty global ambassador Dua Lipa, an icon recognized for her own brand of bold femininity and unwavering self-expression. Set against the stark beauty of the Moroccan desert, the accompanying campaign captures the essence of blazing your own trail and embracing a spirit of fiery independence. The first campaign visual is revealed today, featuring Dua Lipa holding a desert lily against the backdrop of a fiery sunset. The full campaign video is set to be revealed on August 15th.

LIBRE FLOWERS & FLAMES will be available in the US from July 30th onwards, both in store and online at yslbeautyus.com.

ABOUT YSL BEAUTY 

YSL Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth and the avant-garde. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauty continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now.  

http://www.yslbeauty.com
https://www.instagram.com/yslbeauty/

Media Contact : Laura STEFFANUT; laura.steffanut@loreal.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

DUA LIPA FRONTS NEW YSL BEAUTY LIBRE FLOWERS & FLAMES CAMPAIGN

DUA LIPA FRONTS NEW YSL BEAUTY LIBRE FLOWERS & FLAMES CAMPAIGN

NEWPORT BEACH, Calif. and AMSTERDAM, May 16, 2025 /PRNewswire/ -- CathWorks, a global leader in digital health innovations, announced today the schedule of key events for the company during the upcoming EuroPCR 2025 conference taking place May 20 to 23 at the Palais des Congrès in Paris, France.

Scientific Presentation

Educational Symposium

The FFRangio System will be available for hands-on demonstrations and peer-to-peer education during Meet the Expert sessions hosted by leading physicians in the Medtronic booth.

"Our co-promotion partnership with Medtronic has enabled the rapid growth in adoption and seamless integration of the FFRangio System in hundreds of catheterization labs around the globe. We are excited about the prominent presence of FFRangio at EuroPCR and we look forward to continuing to partner with the interventional cardiology community to make FFRangio the standard of care globally," said Ramin Mousavi, President and CEO of CathWorks.

ABOUT CATHWORKS

CathWorks is the leader in digital health innovations that can improve the lives of patients globally. The CathWorks FFRangio^® System combines artificial intelligence and advanced computational science, transforming how cardiovascular disease is diagnosed and treated. The FFRangio System obtains physiologic information from routine angiograms, eliminating the need for drug stimulation and invasive pressure wires. It provides physicians with quick and reliable intraprocedural FFRangio values for the entire coronary tree. For more information on CathWorks, visit www.cath.works and follow @CathWorks on LinkedIn. 

Investors:
Mike Feher
mike.feher@cath.works 

Media:
Sarita Monico
sarita.monico@cath.works 

Photo - https://mma.prnasia.com/media2/2688659/CathWorks_announces_key_events_for_EuroPCR_2025.jpg?p=medium600 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CathWorks Announces Key Events for EuroPCR 2025