Skimlinks powers Yahoo Hong Kong Shopping Festival to new heights, with sales up 50% year-on-year

Tailored hotel dining deals and buffet offers win out, as cost conscious shoppers choose experiences 

HONG KONG, Aug. 1, 2024 /PRNewswire/ -- Skimlinks, a Taboola Company, has partnered with Yahoo Hong Kong for a second year during the Yahoo Shopping Festival. Focused around mid-year sales, the event ran from May 20th to June 14th, with Skimlinks playing a key role as exclusive affiliate partner, driving sales up 50% year-on-year.

This impressive growth extended to order values, which rose by 37% compared to last year. Shoppers demonstrated a keen interest in value-driven purchases, focusing on discounts and deals.

Hospitality and travel performed especially well during the festival, with three of the top five highest performing brands drawn from these categories. In contrast apparel sales saw a softer performance, with shoppers investing in experiences.

The festival also saw a 51% traffic increase compared with the previous year. Excitement around the upcoming online shopping festival increased this year, with multiple Yahoo Hong Kong promotional touchpoints used including Yahoo E2E Premium Ads, social media, newsletters, push notifications, as well as Hong Kong MTR subway billboard.

Shoppers this year took advantage of a wider range of merchants participating in the festival.

New participating merchants included SSENSE, Zalora, Elleme, DeMellier, CHARLES & KEITH, Crocs, UGG, Go City, fever, Origin mattress, and more. Leveraging the success of the previous year, a significant number of merchants opted for Flat Fee placements, securing prime real estate on Yahoo Hong Kong's platform. This resulted in a significant increase in the total number of articles produced, with 70 more articles published.

Quote from Celina Fan, Head of Lifestyle and Commerce at Yahoo Hong Kong

"Yahoo Hong Kong is excited to bring our signature online shopping event to life for the second consecutive year. This year, we proudly partnered with over 50 merchants and Skimlinks to offer attractive deals, giveaways, and discounts across a diverse range of product categories, including fashion, travel, dining, wellness, electronics, and groceries. We are committed to growing this event into Hong Kong's premier seasonal online shopping experience. I am excited to see even more merchants join us next year and am confident in an even more successful event in 2025."

Quote from Jade McDade, Director APAC, Skimlinks • Publisher Account Management

"We're thrilled to see our partnership with Yahoo Hong Kong for their signature shopping festival become bigger and better this year. Building on the success of last year's event, we drove growth through securing increased participation from both international and local merchants. This is a true testament to the trust Yahoo has in our partnership both locally and internationally. The event brought great value for consumers in Hong Kong and we're excited to continue to build on our strategic partnership with Yahoo Hong Kong."

About Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

About Skimlinks

Skimlinks is the world's largest commerce content monetisation platform. Its technology enables publishers to earn a share of sales they drive through product links in commerce-related content, reducing their dependence on advertising and empowering publishers with new sustainable revenue sources. Skimlinks connects 60,000 publishers to 48,500 merchants worldwide, generating $6m of sales per day. With over a decade of industry experience, Skimlinks is a trusted partner of many top publishers, including Conde Nast, Hearst, and Yahoo!. The platform operates globally, with a strong presence in the US, UK, Europe, and APAC.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Skimlinks powers Yahoo Hong Kong Shopping Festival to new heights, with sales up 50% year-on-year

MELBOURNE, Australia, Sept. 9, 2024 /PRNewswire/ -- With just five weeks to go until AltProteins 24, Food Frontier is excited to announce that the Secretary-General for the Global Alliance for a Sustainable Planet will be the keynote speaker at this October's conference.

Satya Tripathi, who has served with the UN for more than two decades in key global positions, was most recently the UN Assistant Secretary-General, Head of the New York Office at UN Environment, and Secretary of the UN Environment Management Group.

Joining Satya at Food Frontier's AltProteins 24 will be more than 40 speakers from around the world, including Australia, New Zealand, the UK, Brazil, Sweden, Hong Kong SAR, Singapore, The Netherlands, the USA, and Germany, including key industry leaders such as:

Network with emerging innovative companies in agtech, precision fermentation and cultivated meat and hear how they are redefining the food system.

With a focus on building sustainable food systems the conference will also feature a debate on catalysing food as a central climate change issue, showcasing some of the most impactful initiatives that are driving industry growth. 

Also, on October 10 Food Frontier will host an exclusive novel food tasting event adjacent to AltProteins 24. This groundbreaking tasting event will showcase two revolutionary food types not yet approved in Australia: dairy made from precision fermentation and cultivated meat. The menu will also feature innovative plant-based products like steak, eggs, and whipped cream from overseas market leaders—all of which are not yet for sale in Australia. Attendance is strictly by invitation only; however, four lucky attendees of AltProteins 24 have the chance to win a coveted golden ticket, granting them access to this one-of-a-kind experience.

The lead sponsor of AltProteins 24, The Victorian Government—through support from Agriculture Victoria, Global Victoria and Invest Victoria—will open the day with a dignitary address as well as participate in a plant protein development session and global market reach, export opportunity workshop. 

Food Frontier's AltProteins 24 is on Thursday October 10 at Sofitel on Collins in Melbourne.

To view the program, speaker information and to register to attend go to foodfrontier.org/altproteins-conference/

In addition to the Victorian Government, AltProteins 24 is made possible thanks to the support of the following sponsors: Merck, Eden Brew, Rockwell Automation, Tetra Pak, v2food, Aussie Plant Based Co, Essantis (formerly Unigrain), CSIRO.

About

Food Frontier is the independent think tank on alternative proteins in Australia and New Zealand. Funded by grants and donations, our work is growing our region's protein supply with new, sustainable and nutritious options that create value for businesses, farmers and consumers.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tindle, Oatly!, Tetra Pak & Redefine Meat headline protein conference in October