ITE HCMC 2024 AIMS TO ELEVATE VIETNAM'S TOURISM BY LEVERAGING SUSTAINABILITY AND COLLABORATION

HO CHI MINH CITY, Vietnam, Aug. 2, 2024 /PRNewswire/ -- The 18^th International Travel Expo Ho Chi Minh City 2024 (ITE HCMC 2024), to be held on September 5 - 7, 2024, promises to provide travel and hospitality businesses with unparalleled access to innovative product ideas and business models to lead in the ever-growing sustainability trends. 

Helping businesses tap into sustainable tourism

With sustainability emerging as a critical competitive advantage, ITE HCMC 2024 has adopted the theme "Sustainable Travel - Creating the Future" to underscore its importance.

"Vietnam offers many opportunities for sustainable tourism but faces challenges in meeting international sustainability criteria. ITE HCMC 2024 aims to provide practical insights and solutions from experts to aid businesses," said Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism.

A series of workshops, conferences, and high-level forums will feature significant participation from government officials, the Ministry of Culture, Sports, and Tourism, regional tourism authorities, international travel agencies, MICE operators, luxury travel companies, and restaurants. 

Leading in collaboration and expanding Vietnam's international tourism market

Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, said, "ITE HCMC 2024 offers an ideal platform for travel and hospitality businesses to connect, explore, and expand their partnerships. This collaborative approach aligns perfectly with the Vietnamese government's broader goal of transforming tourism into a leading economic sector, advancing green growth, and establishing the country as a premier destination."

ITE HCMC 2024 aims to grow Vietnam's international visitor market and boost tourism revenue by enhancing global cooperation. With over 500 exhibitors from domestic and international markets, the event will promote collaboration among tourism agencies, businesses, and service providers. 

Ho Chi Minh City plays a crucial role in national tourism integration, attracting nearly 300 participants from 38 Vietnamese provinces and generating international interest from countries such as South Korea, Russia, Japan, Thailand, Taiwan (China), Malaysia, Cambodia, Laos, and Myanmar.

The only expo in Vietnam with an international hosted buyer program

The ITE HCMC Hosted Buyer Program is strategically designed to attract Product Managers specializing in leisure, corporate, MICE, luxury, and special interest travel from leading global companies, with the potential to significantly boost inbound tourism to Vietnam.

ITE HCMC 2024 will welcome over 220 high-caliber international buyers from 45 countries and territories. This prestigious event will facilitate over 10,000 business meetings, offering unparalleled opportunities for direct B2B interactions between international and Vietnamese tourism businesses.

Don't miss your last chance to register for the Hosted Buyer Program and be part of this influential event. Secure your spot now by visiting https://itehcmc.travel/buyer-3/buyer-registration/.

ITE HCMC 2024 has received valuable support from key partners, including Vietnam Airlines (Diamond Sponsor, Official Airlines), the European Chamber of Commerce in Vietnam (EuroCham), Sofitel Saigon Plaza Hotel, Vietjet Air, Vietravel Airlines and other international airlines. These partners are crucial in inviting travel agencies to participate in the International Buyer Program.

Website: www.itehcmc.travel 

Facebook: https://www.facebook.com/itehcmc.internationaltravel 

Linkedin:https://www.linkedin.com/company/ite-hcmc-international-travel-expo-ho-chi-minh-city/ 

PR Newswire is News Release Distribution Partner of the 18th International Travel Expo Ho Chi Minh City (ITE HCMC 2024)

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ITE HCMC 2024 AIMS TO ELEVATE VIETNAM'S TOURISM BY LEVERAGING SUSTAINABILITY AND COLLABORATION

LONDON, Sept. 9, 2024 /PRNewswire/ --

• 51% of respondents surveyed aspire to send their child overseas for study, or already have a child studying internationally
• More than two thirds of Gen Z and Millennials are keen for their children to study closer to home, compared to just over half of Boomers
• 82% of Millennials and 77% of Gen Z believe that an innovative education is important, compared to 30% of Boomers

A generational divide in attitudes towards international education and where to study is emerging, according to a new report from HSBC.

HSBC's Quality of Life report, which surveyed more than 11,200 affluent adults in 11 markets around the world, reveals that while the US, UK and Australia remain the top study destinations, younger generations of current and future parents, such as Gen Z (68%) and Millennials (67%), are more likely to prioritise a university closer to their home region.

The report found new emerging destinations for overseas university education:

Commenting on the study, Katie Wilkins, Global Head of International Propositions, HSBC, said:

"We're seeing a shift in attitudes towards international education in younger generations of parents, who are looking to balance their child's education with global aspirations and proximity to home, compared to their older counterparts.

"More families are coming to us as they begin their international education journey, as the complexity of choice means they need a globally-connected financial services partner to help them navigate decisions with clarity and confidence." 

Most parents (78%) would select a university if it allowed their child to pursue their passions, with Millennials (83%) 10 per cent more likely to prioritise their child's interests when selecting a university compared to Boomers (73%). Millennial (81%) parents are 15 per cent more likely than Boomer (66%) parents to 'strongly or somewhat agree' with an education option that allowed their child to explore an entrepreneurial path if it had a positive impact on their child's overall well-being while studying overseas.

Younger generations of parents also prefer institutions with future-focused curricula; with 82 per cent of Millennials and 77 per cent of Gen Z respondents agreeing that an innovative education is important, compared to 30 per cent of Boomers who 'strongly agreed' it was important. The majority (66%) of parents believe that an international education will lead to global exposure for their child and enhance their future opportunities.

Commenting on the research, Dr Wanying Zhou, University of Oxford, Wellbeing Research Centre, Research Fellow, specialising in Adolescence Well-being and International Education, said:

"HSBC's report comes when the international higher education landscape is witnessing a period of rapid change and diversification. Families are considering 'satellite campuses,' and as digital transformation within the education sector gathers pace, parents and students are also exploring new avenues, such as online learning which can allow students to study independently while being close to home. Whichever educational path a student chooses to take, study abroad can bring both rewards and challenges and it's important for families to be prepared for this period."

HSBC's global network, suite of resources and partnerships equip parents and students with the tools to navigate the world of international education. Find out more about HSBC's services available for international students by visiting this site.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GENERATIONAL DIVIDE EMERGING ON INTERNATIONAL EDUCATION, HSBC DATA FINDS