China's consumer goods trade-in programs have prompted major companies and e-commerce platforms to offer attractive incentives, driving significant growth in the sales of major home appliances and furniture.
In the city of Chengdu, capital of southwest China's Sichuan Province, a number of home furnishing and appliances companies have jointly launched a whole-home trade-in promotion. One home goods mall's "whole-home renewal" discounts have attracted a steady stream of customers.
"I just moved into a new house, and I'm here mainly to check out the whole-home package deals. The salesperson told me that I can get a discount of around 2,000-3,000 yuan (about 280-420 U.S. dollars) by trading in my old items, which is very helpful for me," said a local resident in the mall.
Beyond these home goods malls, some e-commerce platforms have also expanded their trade-in programs offline. An e-commerce mall in Chongqing Municipality neighboring Sichuan is offering up to 20 percent off for trading in old products, as well as promotions like "buy two, get one free" for home appliances.
"Other recyclers only give me a few dozen yuan for my old fridge, which doesn't seem worth it. But the fridge deal offered by the mall can get me at least 400 yuan for the trade-in, which I think is pretty substantial," said a Chongqing resident named Huang Xi.
Data from the Ministry of Commerce shows that China's online retail sales reached 7.1 trillion yuan in the first half of this year, up 9.8 percent. Digital products, service consumption, and trade-in programs have become new growth points. E-commerce platforms have enabled over 400,000 product trade-ins across more than 300 categories, with fridge, washing machine, mobile phone and TV trade-in growth reaching 82.1 percent, 70.4 percent, 63.9 percent and 54.3 percent, respectively.
"During this year's 618 (June 18) Mid-Year Shopping Festival, with the support of the trade-in programs, over 700 home appliance and furniture brands saw their sales double year-over-year. Air conditioner trade-ins had the highest growth, surpassing 200 percent quarter-over-quarter," said Sun Jian, manager of an e-commerce store in Chongqing.
China's trade-in programs boost major home appliance sales
A 25 percent import tariff on all foreign-built vehicles entering the United States has raised serious concerns for manufacturers in South Africa.
Automotive giants like Mercedes and BMW have long used South Africa as a base for global exports -- but those plans may be shifting into reverse gear after the U.S. announced the punitive measures.
"If you take, for example, BMW, 97 percent of the X3 that we are producing in Rosslyn is exported out of the country. We only sell 3 percent in South Africa, and there's a huge number of those vehicles that also go into the U.S. So there are companies in South Africa that are purely here not because they are selling vehicles in South Africa; they are here to produce vehicles for the global market, and it's important for them to remain globally competitive," said Mike Mabasa, CEO of the National Association of Automobile Manufacturers of South Africa.
U.S. automaker Ford, which has deep roots in South Africa, is also in the crosshairs.
The company recently invested over 300 million U.S. dollars to upgrade its Silverton plant in Pretoria, South Africa, for the production of the world's only plug-in hybrid Ranger, which has just entered production but could face delays or restrictions.
"If an American citizen wants to buy specifically a Ford Ranger that is a plug-in hybrid, they can only place an order in South Africa, nowhere else in the world. So, that means, obviously, the capacity of Ford to be able to produce those vehicles in big volumes is going to be constrained, because Americans are going be looking at another Ford that is produced in another country, or even in the United States," said Mabasa.
South Africa has long enjoyed duty-free automotive exports to the U.S. under the African Growth and Opportunity Act, but that relationship now hangs in the balance.
A sharp shift in U.S. foreign policy threatens to derail an industry that employs thousands and contributes around 5 percent to the country's economy.
"We produce less than 1 percent of global automotive vehicles, so to say. So, in reality, the impact on us is likely to be more disproportionate than those of our peers that produce at the same level. And the risk is actually created -- a concentration risk -- in countries that have greater capacity and are building more; in those countries will be able to absorb some of this," said Parks Tau, South Africa's minister of trade and industry.
Amid growing concerns about overreliance on the U.S. market, Amith Singh, national manager for manufacturing at Nedbank Commercial Bank, emphasized the importance of tapping into regional trade opportunities.
"I think we need to make better use of some of our local agreements, our African continental agreements. How do we leverage that? How do we partner with the government and private sector to start benefiting the countries and the economies aside from the United States? So, those could be the catalyst to drive our localization projects; it could be what we need to drive the African economy as opposed to being completely reliant on the States (United States)," he said.
South Africa is for now standing firm in its decision not to retaliate against steep U.S. import tariffs, set to take effect in just a few days.
Officials in Pretoria acknowledge the challenges posed by the current U.S. administration but are pursuing a diplomatic approach in hopes of maintaining stable relations and preserving the African Growth and Opportunity Act.
US tariffs rock South Africa’s auto industry
