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China to introduce multiple measures to further promote service consumption

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      China

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      China to introduce multiple measures to further promote service consumption

      2024-08-09 21:37 Last Updated At:08-10 16:37

      China will introduce multiple practical measures to further promote service consumption, which plays an important role in optimizing the country's consumption structure, said the Ministry of Commerce at a press conference on Friday in Beijing.

      China's State Council has issued the "Opinions on Promoting the High-Quality Development of Service Consumption" -- the first such document in the service sector. It proposes 20 key areas for boosting consumption vitality, including catering and accommodation, elderly care and childcare, entertainment, tourism and more.

      "We will focus more on improving people's well-being and stimulating consumption in economic policy-making and take service consumption as a significant booster for expanding and upgrading consumption, propping up consumption in areas such as cultural tourism, elderly care, childcare, home-making, and so on," said Tang Wenhong, assistant minister of commerce.

      Authorities say stronger fiscal and financial support will also be implemented to promote the construction of infrastructure in the service sector.

      "Meanwhile, we will comprehensively utilize central budget investment, local government special bonds, targeted relending for public-interest elderly care and other funding tools to support the facilities construction of elderly care and childcare service system and the upgrade of facilities and equipment used in sports and cultural events," said Chang Tiewei, vice director of the Department of Employment, Income Distribution and Consumption under the National Development and Reform Commission.

      Meanwhile, Chinese policymakers also called for developing new types of consumption, boosting digital, green, and health-related consumption.

      Also, on the anvil are creating new avenues for domestic consumption growth, such as smart home products and entertainment.

      For its next step, the Ministry of Commerce said it will further promote service consumption by expanding the supply lines of the service sector and increasing the vitality of market entities.

      China will also summon its strength to guide and encourage the digitalization and intelligentization of consumption scenarios, promote the innovative integration of various service areas such as commerce, transportation, culture, tourism, and sports, promote the deep integration of advanced manufacturing and modern services and the integrated development of the primary, secondary, and tertiary industries in rural areas, and cultivate new growth points for service consumption.

      In the meantime, the country will further expand the opening up of the service industry, enhance service supply capabilities and service levels, and expand the scale of service consumption.

      "We will select areas with large market demand and insufficient effective supply, and expand opening up in steps and by categories and regions, optimize supply through opening up, and create demand through supply, so as to promote the high-quality development of service consumption," said Tang.

      China to further promote service consumption

      China to further promote service consumption

      A promotional video for China Media Group (CMG)'s 2025 Spring Festival Gala has gained widespread attention in Guatemala, Honduras, and Pakistan, offering locals a unique opportunity to experience Chinese culture and generating excitement for the event's upcoming live virtual broadcast.

      The Spring Festival Gala, also known as "Chunwan" in Chinese, has been an annual tradition since 1983, airing live on Chinese New Year's Eve.

      In Guatemala, the promo video for the 2025 Spring Festival Gala began airing on Sunday at major shopping centers across the capital, Guatemala City. This marks the second consecutive year that the promo has been showcased in the country.

      Displayed on large screens both indoors and outdoors, the video captured the attention of shoppers and passersby in busy commercial districts, sparking interest in Chinese culture.

      "I think it's great that technology is being used to help us learn more about China through social media," said David Aguilar, a resident. "For those of us interested in Chinese culture, no matter how far away we are, we always seek to stay connected to this rich cultural heritage, especially the traditions that have been passed down through history."

      Fabian Lopez, another resident, expressed his excitement about the program: "Through the promos, I've learned how the celebration takes place. The culture is fascinating, and it's wonderful that we can connect via the internet to watch the entire celebration. I'm really looking forward to it and will be sure not to miss any of the broadcast. This year marks the Year of the Snake, if I'm not mistaken, and as for me, I was born in the Year of the Monkey according to the Chinese zodiac."

      The video has captured the attention of many who have never watched the program before, with many now eagerly looking forward to the live virtual broadcast of the Gala.

      "Honestly, I've never watched the Spring Festival Gala before, but after seeing the promos, it looks absolutely beautiful. It's a great way to learn about Chinese culture through the arts, dance, and even elements of comedy and magic. I think it's wonderful that they share their history through such a spectacular show," shared Alejandro Calderon, another local resident.

      David Gallo, another resident, remarked on the impact of cultural exchange: "It's truly impressive to arrive in Guatemala and connect with Chinese culture through the promotional videos. It's a gratifying experience that offers us a fresh perspective on the world from Latin America."

      Meanwhile, in neighboring Honduras, the promotional video has been playing continuously in major commercial districts and transportation hubs in Tegucigalpa and San Pedro Sula since Saturday. This marks the second consecutive year it has been displayed in the country.

      "My best wishes to China. I hope you have a wonderful year, continue to unite forces, and keep your beautiful culture alive. A big hug," said Yani Paola Gonzalez, a Honduran citizen.

      Fellow Honduran Deyanira Romero offered her new year's wishes to the Chinese people: "I wish the people of China a happy new year, filled with love, prosperity, and peace."

      In Pakistan, the promotional video has also been featured at several events celebrating the upcoming Spring Festival.

      On Saturday, the Pakistan Overseas Chinese Association, along with other local organizations, hosted the China-Pakistan Children's Spring Festival Gala in Islamabad, where the video was shown. The event also celebrated the successful UNESCO heritage listing of the Spring Festival, with hopes for a new chapter in China-Pakistan relations.

      "This year, China's Spring Festival has been inscribed on the UNESCO Intangible Cultural Heritage list, turning it into a global celebration. We hope that events like this will help more Pakistani people, especially children, learn about Chinese culture and the Spring Festival, fostering a deeper appreciation for Chinese traditions," said Ma Bin, president of the Pakistan Chinese Education Association and organizer of the children's gala.

      In the eastern Pakistani city of Lahore, the CMG Spring Festival Gala promotional video was also displayed at the entrance to the country's only light rail, the Orange Line Metro, attracting passengers to pause and watch.

      CMG's Spring Festival Gala promo captivates audiences in Guatemala, Honduras, Pakistan

      CMG's Spring Festival Gala promo captivates audiences in Guatemala, Honduras, Pakistan

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