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Immersive role-playing tours to "Chinese Hollywood" boost local tourism

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      China

      China

      Immersive role-playing tours to "Chinese Hollywood" boost local tourism

      2024-08-11 20:30 Last Updated At:08-12 18:57

      Visiting and playing one's favorite TV drama roles at the Hengdian World Studios, known as China's Hollywood in east China's Zhejiang Province, has helped local tourism sector to reap a windfall.

      As the filming location for nearly 100 films and TV dramas, "The Palace of Emperor Qin" shooting scene at Hengdian World Studios has intrigued numerous visitors to come and take photos there.

      During the summer vacation, the number of tourists at "The Palace of Emperor Qin" is about 20 percent higher than usual. The average daily visitor flow on weekends topped 10,000 people.

      "I usually watch a lot of TV series, so I wanted to come and experience the atmosphere of the ancient city. The scenery is quite recreated, and I've seen these kinds of scenes in many dramas before," said a tourist.

      Visitors can have a filming experience at "Qing Ming Shang He Tu", another shooting scene at Hengdian World Studios.

      "I just wanted to have the experience of acting, because I've always imagined about acting in those historical dramas, wondering how the scenes would be. I played a role as a boss, and I felt quite well." said another tourist.

      As night fell, the Guangzhou Street and Hong Kong Street Scenic Area in Hengdian World Studios was staging a grand nighttime performance.

      "The integration of sound and light here is good. People can be more immersed in the performance, because we usually can't be so immersive," said a tourist.

      In the summer holiday, many students in study tours came to Hengdian World Studios to experience micro film shooting. Zhang Jinquan, a micro film director, said they started shooting from 07:00 these days. "At the busiest time, there could be up to 40 micro film shootings per day, with each shooting lasting around two and a half hours. With the increasing volume of shootings, the wages for all of us will also increase accordingly. Based on the current data, we estimate a year-on-year increase of around 15 percent," said Zhang.

      Many Hanfu (traditional Chinese costumes) shops in Hengdian have welcomed a large number of tourists, offering clothing and makeup services for them.

      Hotels in Hengdian have also seen a large flow of guests in this summer. In the lobby of a Shanghai-style hotel, many tourists were checking in.

      A hotel manager said that in addition to creating a movie and TV theme hotel in the style of old Shanghai, they also provided guests with ticket discounts of the scenic area.

      "This style gives me a feeling of going back to the old times of Shanghai, providing an eye-opening feeling. I am quite satisfied. The facilities, hardware and software are both very good, I would bring other family members to visit," said a guest.

      "Compared to the usual time, the hotel occupancy rate during the summer holiday will generally see an increase of around 10 percent to 20 percent," said Kong Xiaofang, manager of the hotel.

      Immersive role-playing tours to "Chinese Hollywood" boost local tourism

      Immersive role-playing tours to "Chinese Hollywood" boost local tourism

      Immersive role-playing tours to "Chinese Hollywood" boost local tourism

      Immersive role-playing tours to "Chinese Hollywood" boost local tourism

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      People across China make preparations to welcome Spring Festival

      2025-01-21 06:41 Last Updated At:07:17

      A festive atmosphere is building up as people across China have been making preparations to ring in the Spring Festival next week, with lights and decorations set everywhere, and with New Year goods markets all seeing booming sales.

      The Spring Festival, which marks the start of the Chinese Lunar New Year, is the most important annual holiday in China, when people across the country return to their hometowns for Chinese Lunar New Year celebrations and family reunion. 

      In Xi'an City of northwest China's Shaanxi Province, a grand lantern show is in its final stage of preparation before opening to the public ahead of the eve of the 2025 Chinese Lunar New Year. To be lit up on Wednesday, the large light sets presented at the event will draw numerous visitors, with lanterns that replicate 38 cultural relics as the highlight.

      Buying New Year flowers has been a custom for Chinese people. In Yancheng City of east China's Jiangsu Province, various flowers which have auspicious meanings are already in high demand.

      This year, tulips bred locally have been put on sale, and quickly become a favorable choice for many customers.  

      "I have never seen this kind of flower before. I think it is really bright-colored. Therefore, I decided to buy some to enhance the festive atmosphere at home," said Zhang Jinjian, a local resident.

      The Anchang ancient town in Shaoxing City of east China's Zhejiang Province has a time-honored custom of making aired sausages and spiced duck.

      As the Spring Festival draws near, plenty of visitors and tourists choose to purchase these local delicacies as ingredients for their Chinese New Year feast.

      "The number of tourists has been increasing, so the sales of our spiced meat have been quite good. Compared with the same period of last year, our sales is expected to increase by about 50,000 yuan (about 6,835 U.S. dollars). We will earn an additional 200,000 to 300,000 yuan (27,335 to 41,000 U.S. dollars) in sales during this whole winter," said Yang Jing, owner of a local spiced meat shop.

      In southwest China's Yunnan Province, the "Tiaocai dance" is a time-honored tradition of the Yi ethnic minority group. The dance is presented in the form of serving dishes while dancing to the rhythm. It usually happens on a joyous or grand occasion.

      Since the most significant annual festival is around the corner, Yi people have dressed up in traditional costumes, and got ready to welcome the arrival of the Chinese Lunar New Year with the special dance.  

      People across China make preparations to welcome Spring Festival

      People across China make preparations to welcome Spring Festival

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