QINGDAO, China, Aug. 12, 2024 /PRNewswire/ -- Hisense France is marking its 10th Anniversary while also highlighting the benefits of 100-inch TV viewing with a 'BIG GAME, BIG SCREEN' campaign showcasing its latest product to offer an excellent big-screen experience.
The national campaign focuses on the immersive viewing features of the Hisense 100-inch U7 ULED Mini LED TV, transforming any living room into the heart of the sporting action and winning-over French consumer in embracing the 100-inch TV era with the industry's largest size of LED TVs.
From January to June this year, Hisense TV's sales in the French market represented 10% in volume of TV's sold, an increase of 20.8% year-on-year with its 100-inch TV's holding the top market share, while sales volume of Laser TVs increased by 87% year-on-year.
A collaboration with eco-responsible mobility company Caocao Mobility has seen 50 taxis adorned with Hisense branding while a Burger King partnership offers exciting prizes to millions of customers through a national competition with brand visibility created across 550 restaurants nationwide.
Since its establishment in 2014, Hisense France has grown into a major player among traditional brands. The company's sponsorship of the UEFA EURO 2016 held in France significantly accelerated its growth. This success highlights Hisense's commitment to a globalized presence, achieved through strategic sports marketing initiatives, including FIFA World Cup and the UEFA European Championship.
Hisense's four-pillar global strategy is focused on brand elevation, industrial structure optimization and a commitment to further global expansion, emphasizing highly-innovative technology, with the scenario-driven products based on understanding and responding to consumer needs.
Hisense remains committed to deepening its presence in global markets in providing consumers with the high-quality products and services to create a brighter future together.
About Hisense
Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024â„¢. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hisense France Marks Successful Decade and Promotes 100-inch Viewing with 'Big Game, Big Screen' Campaign
Hisense France Marks Successful Decade and Promotes 100-inch Viewing with 'Big Game, Big Screen' Campaign
LAS VEGAS, Jan. 23, 2025 /PRNewswire/ -- BLUETTI, a global leader in portable energy solutions, is supporting the Los Angeles wildfire crisis by donating 31 solar generators, providing essential power to first responders and impacted communities and ensuring efficient rescue and recovery efforts.
Devastating wildfires have impacted the greater Los Angeles area, resulting in 28 fatalities and burning over 40,600 acres, displacing thousands of residents. In response to this crisis, BLUETTI has partnered with the Los Angeles Fire Department (LAFD), community influencers and volunteers to donate 31 portable power stations, ensuring that first responders and affected communities have reliable power for critical operations and recovery. These donations included 6 units of EP500, delivering stable, 5,120Wh high-capacity power to emergency backup in critical situations. Compact models such as the Pioneer MD (AC180T) and AC2P were also supplied to support rapid mobility and essential needs for both responders and evacuees.
Beyond the donation, volunteers like Sunjay Kumar and Kevin Graves played a key role in delivering power stations and guiding first responders. Their contributions highlight the collective effort and spirit of solidarity within the BLUETTI Community.
Recognizing the increasing frequency and severity of natural disasters across the U.S., from California wildfires to Texas winter storms, BLUETTI remains dedicated to consistently offering proactive support to communities in need.
BLUETTI invites local communities and nonprofit organizations in need of power solutions for relief efforts to get in touch for support. Please contact Sean Wang, BLUETTI's North America Business Lead, at 917-287-8636 or email sean.wang@bluetti.com for assistance.
To ensure access to essential power, a special 36-hour BLUETTI Pick-up Service has been introduced at the California warehouse. This initiative aims to ensure that individuals and organizations in need of emergency power can access it as quickly as possible.
Standing Together
The belief in the power of community and compassion drives BLUETTI's efforts. Support is extended to those affected by the ongoing wildfires in California and the winter storms in Texas and and Gulf Coast, with a commitment to aiding recovery efforts. Assistance inquiries can be directed through Bluetti Contact Sean Wang or by visiting the BLUETTI Pick-up page for expedited collection in CA.
Together, the challenges of this time can be navigated, fostering stronger and more resilient communities.
About BLUETTI
Founded in 2009, BLUETTI is a pioneer force in clean energy technology, committed to a sustainable future by providing green and independent energy storage solutions for every household. With a strong focus on innovation and customer needs, BLUETTI has gained the trust of 3.5 million customers and established a presence in over 110 countries & regions. Through initiatives like the LAAF (Lighting An African Family) Program, BLUETTI is dedicated to bringing power to millions of African families in off-grid areas.
CONTACT: Ellen Lee, ellenlee@bluetti.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BLUETTI Powers Wildfire Relief in Los Angeles with Portable Energy Solutions