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ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

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ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development
Business

Business

ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

2024-08-13 16:00 Last Updated At:16:15

#OnlyWayForward 

HONG KONG, Aug. 13, 2024 /PRNewswire/ -- Eager to leave an even bigger mark on the sustainability landscape in Hong Kong, the fifth edition of ReThink Hong Kong anticipates 8,000+ delegate attendees, from 12-13 September 2024 at Hall 1, Hong Kong Convention and Exhibition Centre. Through their showcase of 250+ sustainable solutions and 120+ sessions across 8 themed theatres and stages, the unparalleled business ecosystem event fosters an environment of collaboration between leading industry experts, corporations, social enterprises, and non-profit organisations to collectively drive an equitable and climate-smart future for Hong Kong. 

Placing collaboration at the forefront of their high-value event model, ReThink HK not only catalyses cross-sectoral partnerships within the Hong Kong sustainability ecosystem, but simultaneously builds the event through extensive partnerships. Their multi-tiered partnership framework is playing an even larger role in this year's edition, in the founder's ambition in curating a visionary conference model across a dynamic content matrix structured by topic, industry and job function for corporates, enterprise businesses and SMEs.

"ReThink HK's event sponsors, supporting organisations, and content partners, are not only supporters, but co-creators of event sessions designed to inspire thousands of delegate attendees. The mission of reaching global net-zero emissions to protect and restore the balance of global ecosystems can only be achieved through collective action to build the foundation for a resilient and sustainable Hong Kong economy. As organisations are collectively recognising how sustainable development and business success are inextricably linked, we must join forces to grapple the challenges it brings." said Mr Chris Brown, Founder & CEO of ReThink HK. 

Rethink HK is proud to have secured extensive support from corporate partners and sponsors, all united by their shared vision for a cleaner, greener and more sustainable city, for all. This year's leading Headline Theatre and Programme Sponsors are BNP Paribas, HSBC, JLL, Lufthansa Group, MTR Corporation, RESET Carbon, Schneider Electric, and UNIFi3D.

Extended Partnership with Business Environment Council 

As the exclusive co-organiser, Business Environment Council ("BEC") will once again partner with ReThink HK to present a new vision for a circular and net-zero Hong Kong economy. "As we embark on our fourth consecutive year of collaboration with ReThink HK, we remain steadfast in our commitment to drive transformative change in both the business sector and the wider community. By joining forces, we have successfully amplified the impact of ReThink HK to foster a revolutionary movement empowering businesses to embrace environmental and social responsibilities." said Mr Simon Ng, Chief Executive Officer of BEC. 

This year, BEC will gather members to showcase a range of products, services and solutions at the BEC Pavilion and foster meaningful exchanges between industry stakeholders. The 2-day BEC Business Transformation Theatre will also take place along with six other content-themed Theatres at the expo, converging more than 60 business leaders and expert sustainability practitioners to discuss a framework for embracing circularity for sustainable living, rethinking how communities function in Hong Kong, and rethinking how SMEs approach sustainability.

Strong Sustainable Solution Exhibitors Line-up 

To allow attendees to apply key learnings from panel discussions in their respective organizations, ReThink HK presents 250+ companies' sustainable solutions. From newly established sustainable start-ups to Hong Kong's largest corporations, the expo strives to offer a diverse showcase of sustainable products, services, and solutions. The event will bring together a range of transformative solutions including integrated waste systems, energy-efficient solutions, revolutionary climate tech, sustainability consulting platforms, and more. Across the event you'll find curated displays brought to you in collaboration with leading organisations, including the European Pavilion, Canadian Pavilion, BEC Pavilion, FSES (Fullness Social Enterprises Society) Pavilion and Cyberport Pavilion will make their first appearance at ReThink HK.

Tackling the massive shift towards sustainable mobility and transportation, ReThink HK 2024 will also launch its Smart Mobility and Transportation Sector, with supports from strategic partners, eMobility Network and HK E-Vehicles Business General Association, showcasing low-carbon fuel solutions, sustainable infrastructure & vehicles for aviation, and net-zero marine & road transportation.

Unparalleled Access to Expert Insights

Comprising eight theatres and stages, a series of deep-dive workshops, and stimulating roundtable discussion, the conference will bring together over 500 experts to shape the sustainability discourse across 120+ sessions. The theatres and stages represent the prevalent facets of sustainable development, including the Net Zero & Nature Positive Theatre (Keynote), BEC Business Transformation Theatre, Sustainable Buildings & Facilities Theatre, People & Purpose Theatre, Liveable Cities & Transportation Theatre, Sustainable Finance & Supply Chains Theatre, along with the European Stage and Change Makers Stage. Striving to facilitate open dialogue and knowledge sharing, a series of Roundtable Workshops have been introduced, rethinking talent development, artificial intelligence, food systems, diversity and inclusion, marketing and communications, and Hong Kong streets. 

The conference will kick off with the opening programme "Sustainable Horizons: Hong Kong's Progress on the Road to Net Zero", and a Keynote address by Mr Tse Chin-wan, BBS, JP, Secretary for Environment and Ecology. Other featured speakers include Mr Siddarth Chatterjee, United Nations Resident Coordinator in China; Ms Shuyi Li, Principal, RMI China; Ms Valerie Kwan, Director of Stewardship and Corporate Engagement, Asia Investor Group on Climate Change; Mr Bing Leng, ISSB Member, IFRS Foundation, amongst many others. Business leaders, sustainability practitioners, researchers and change makers will delve deep into the latest trends, challenges, and opportunities of sustainability to empower attendees with the knowledge, tools, and connections needed to drive change within their organisations and industries. 

Carbon Offsetting in Action 

ReThink HK is dedicated to mitigating the carbon footprint of the event, upholding its commitment to environmental sustainability. Partnering with Kadoorie Farm & Botanic Garden, ReThink HK is working to advance the carbon offsetting "Wood Recycling Programme". The project strives to recycle wood debris generated from routine tree works through investing in a biochar machine, which converts bulky, rotten or diseased wood into valuable biochar, a soil amendment that benefits the soil and plant growth. 

For more details, please visit: https://www.kfbg.org/en/caring-for-our-hillside/working-the-ground/wood-recycling-programme.

About ReThink HK  

ReThink HK is a unique annual event that helps organisations align sustainable business practices at every stage of their value chain, showcases innovation and solutions accelerating sustainable transformation. ReThink unites the ecosystem so all stakeholders and communities can contribute to and look forward to a climate-smart and equitable city, for everyone. All delegate fees contribute to funding local impact projects with Hong Kong charities. 

For ReThink HK 2024 Event Programme, please visit: https://rethink-event.com/conference/ 

For more event information, please visit ReThink HK's website: https://rethink-event.com/

For enquiries, please contact: 

Ms Maggie Tse 

Event Director 

maggie.t@rethink-event.com 

Ms Jessica Chan 

Head of Marketing & Partnerships 

jessica.c@rethink-event.com 

About ReThink Foundation 

The ReThink Foundation serves as a platform for rethinking how Hong Kong's NGOs can harness partnerships to maximize collective social impact. Through their leading initiative, the ReThink NGOs Program, the foundation empowers NGOs to leverage strategic partnerships, offering a funding and fellowship programme for chosen highly-impactful partnership-focused NGO projects. All proceeds generated from the ReThink HK 2024 delegate pass sales will contribute to support and fund the ReThink NGOs Program. From their flagship event, ReThink HK, to the foundation's ReThink NGOs program, the ethos of collaboration lies in the heart of all initiatives. 

For more details, please visit ReThink Foundation's website https://rethink-foundation.org/.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

ReThink HK 2024 puts sustainability at the forefront of Hong Kong's development

SHANGHAI, Jan. 23, 2025 /PRNewswire/ -- Zhangjiajie, one of China's most iconic and breathtaking natural destinations, is joining forces with Trip.com Group to offer international travellers engaging experiences in 2025. The strategic partnership, highlighted during the "Fairyland Zhangjiajie, Enchanting the World" event held in early January, sets the stage for a new chapter in the region's tourism development.

This collaboration, co-hosted by the Zhangjiajie Municipal Bureau of Culture, Sports, Tourism, Radio & Television and Trip.com Group, brought together global travel influencers from 12 countries and regions. This includes the UK, South Korea, Japan, Spain, Australia, Canada, Belarus, South Africa, Colombia, Nepal, Ukraine, and Hong Kong, offering them a firsthand look at Zhangjiajie's stunning landscapes, vibrant culture, and authentic experiences. By showcasing these elements to a global audience, Zhangjiajie is positioning itself as an unmissable travel destination for 2025.

Exploring Zhangjiajie: A Gateway to New Experiences

Through this partnership, Trip.com Group is playing a key role in elevating Zhangjiajie's status as a must-visit destination, promoting the city's unique offerings to an international audience. The collaboration is focused on creating travel packages and innovative experiences that highlight the region's natural wonders and rich cultural heritage. These offerings will cater to a range of travellers—from adventure seekers to culture enthusiasts, and those seeking luxury escapes.

During the "Fairyland Zhangjiajie, Enchanting the World" event, guests explored some of Zhangjiajie's most famous landmarks, including the Yuanjiajie Area in Zhangjiajie National Forest Park, which inspired the floating mountains of James Cameron's Avatar. They ventured to Tianzi Mountain, where the mystical mountain mists provided a dreamlike backdrop, and took on the Zhangjiajie Grand Canyon's Glass Bridge, one of the world's highest glass bridges, offering a thrilling, panoramic view of the abyss below.

For those with a thirst for adventure, Tianmen Mountain's 999-step Stairway to Heaven and exhilarating zipline rides offer unbeatable adrenaline-filled moments. Meanwhile, cultural performances such as the "Charming Xiangxi" Show showcase the rich traditions of the region, including the Tujia ethnic group's emotional "crying wedding" and the famed Xiangxi Corpse-Driving Ritual, making for unforgettable evening entertainment.

The collaboration between Zhangjiajie and Trip.com Group isn't just about sightseeing—it's about crafting memorable, immersive travel experiences. For those looking to fully immerse themselves in the destination's offerings, the partnership introduces standout products such as Trip.com Group's Country Retreats (Zhangjiajie Manxin Joint Branch), offering a stay that blends luxury with nature. This retreat, nestled in the heart of Zhangjiajie's extraordinary landscapes, provides travellers with majestic views of the surrounding peaks and valleys, making it the perfect base to explore the region's wonders.

A representative from the Zhangjiajie Municipal Bureau of Culture, Sports, Tourism, Radio & Television noted that this event marked the first major media tour of the year for Zhangjiajie and the largest such event since the implementation of the 240-hour visa-free transit policy.

Looking ahead to 2025, Zhangjiajie is positioning itself to take full advantage of China's tourism-boosting strategies. The city's strategy will focus on four key areas: strengthening its brand, innovating marketing strategies, diversifying tourism offerings, and optimising services. Plans include hosting events like the Global Tourism Innovation Week and International Street Dance Week, collaborating with major international hub cities to create premium travel routes, and developing new cultural tourism products. The city also aims to introduce high-end vacation and mountain sports experiences while streamlining customs, payment systems, language services, accommodations, dining, and restroom facilities.

According to reports, Zhangjiajie's inbound tourism saw explosive growth in 2024, with visitors from 183 countries and regions — 50 more than the previous peak. The city welcomed over 1.83 million international tourists, marking a 166.3% year-on-year increase.

The Zhangjiajie port handled 532,000 inbound and outbound travellers, maintaining its top status among non-provincial capital cities in central and western China. Inbound tourism revenue surged to US$1.008 billion, a remarkable 504.3% increase year-on-year.

This growth is expected to continue, supported by strategic initiatives aimed at driving high-quality growth in the sector.

Zhangjiajie's collaboration with Trip.com Group signals an exciting future for the destination, and as the region prepares to welcome even more international visitors, it is clear that this partnership will continue to shape the future of tourism in Zhangjiajie—transforming it into a true "fairyland" for travellers from around the globe.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Zhangjiajie and Trip.com Group Partner to Unveil The Destination's "Fairytale" Charm Globally

Zhangjiajie and Trip.com Group Partner to Unveil The Destination's "Fairytale" Charm Globally

Zhangjiajie and Trip.com Group Partner to Unveil The Destination's "Fairytale" Charm Globally

Zhangjiajie and Trip.com Group Partner to Unveil The Destination's "Fairytale" Charm Globally

Zhangjiajie and Trip.com Group Partner to Unveil The Destination's "Fairytale" Charm Globally

Zhangjiajie and Trip.com Group Partner to Unveil The Destination's "Fairytale" Charm Globally

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