XIAMEN, China, Aug. 13, 2024 /PRNewswire/ -- On May 20th, Touch, a social platform dedicated to helping singles find partners, unveiled a refreshed brand identity with the introduction of Jiaopengyou. The updated brand preserves its vibrant color scheme, while adopting a more youthful and engaging visual style.
Significantly, alongside the brand refresh, Touch has introduced a comprehensive program of incentives and discounts aimed at helping individuals move beyond single status. The program seamlessly integrates online and offline services, providing a diverse, full-cycle service experience that rejuvenates the dating market and adds fresh value to the brand.
Data shows that China's singles population has surged to 260 million, highlighting the particular challenges faced by small-town youth facing hurdles to marriage.
In response, Touch's brand upgrade targets these underserved markets with a lineup of incentives and a blend of online and offline services tailored to the preferences of users in these areas.
Touch's approach includes offering registration bonuses and continuous incentives across various scenarios, giving small-town youth a strong new reason to overcome their initial reluctance.
In the highly competitive social market for singles, the comprehensively revamped Touch is poised to take the lead in the market by leveraging its first-mover advantage and scalability.
Strategic Expansion into Underserved Markets
Launched in 2012 as a vertical e-commerce platform, Touch has evolved significantly, achieving success in community building, live streaming, and social networking. By 2022, Touch had fully pivoted to social interactions, with its market share increasing annually. As of 2024, Touch's user base exceeded 100 million.
Touch has developed a deeply integrated online-offline social model based on thorough research, setting a new efficiency standard in networking for singles.
During the Spring Festival in 2024, Touch also sponsored Spring Festival trains for young singles returning home, hosting matchmaking events on these journeys to facilitate quick changes in relationship status.
Brand Renewal Accompanied by Comprehensive Incentives
In the brand renewal, Touch unveiled a new brand visual identity - the innovative IP "Jiaopengyou". The new IP represents an evolution from the original logo, maintaining the brand's vibrant tone while presenting a more youthful and engaging image. The design's fresh and charming look, combined with a more emotive expression, narrows the psychological distance between users, making it an ideal emblem for Touch's romantic initiatives.
Transitioning from an e-commerce and community platform to a dedicated dating network, Touch remained committed to its mission: to inspire love discovery, boost confident networking, and empower personal expression. Touch insight into relationships, it maintains, comes from personal experience, not just the examples of others.
From Meeting to Marriage: Comprehensive Services
Touch's services range from initial encounters to marriage, designed to be hassle-free and foster close personal connections.
Recently, Touch introduced a package with multiple benefits for singles seeking a romantic relationship, including offline activity participation, pre-marital support, relationship counseling, and funds for entrepreneurship or childcare.
This initiative not only secures Touch a first-mover advantage in the underserved markets but also opens up exciting new avenues for sustained growth.
By discarding stereotypes and challenging preconceptions, Touch's integrated model, enhanced by substantial incentives, fosters more authentic and deeper romantic connections in a safer dating environment.
Recognizing that younger generations have more personalized marriage standards, Touch aims to facilitate a deeper exploration of romantic relationships, ultimately helping users discover themselves—reflecting the ultimate goal of Touch's brand renewal.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Ten Million in Incentives: Touch Aids Small-Town Youth in Finding Partners
SHANGHAI, Sept. 11, 2024 /PRNewswire/ -- On September 10, the 2024 Kantar Chinese Brand Gala took place in Shanghai, officially releasing the annual ranking of the 100 Most Valuable Chinese Brands. iFLYTEK, with a brand value of 4.677 billion US dollars, once again made the list, up four places and 8% in brand value year on year. iFLYTEK also received the "Inspirational Star of Innovation" award, as the only brand in the Business Technology and Services Platforms category to be honored in 2024.
Designed to celebrate the "Architects of the World's Most Valuable Brands", Kantar BrandZ stands as the world's authoritative guide to brand value. Its comprehensive research spans 54 global markets, encompassing over 4.3 million consumers and generating more than 5.5 billion data points across 532 categories. Kantar BrandZ's analysis reveals that iFLYTEK has significantly strengthened its positive consumer image through persistent innovation and application in artificial intelligence. This approach has positioned iFLYTEK as an exemplary enterprise, seamlessly blending technological advancement with societal impact. Over the past year, iFLYTEK's brand awareness and reputation have seen significant improvements.
Guided by the corporate vision of "reaching for the sky, rooted on the ground", iFLYTEK emphasizes global leadership in foundational technology while ensuring that applications effectively address critical societal needs. In the recent announcement of China's State Science and Technology Progress Awards, following a three-year hiatus, iFLYTEK has been honored with the first prize. The Company, as the primary contributing organization, received this recognition for its pioneering project "Key Technologies and Industrialization of Multilingual Intelligent Speech."
In June this year, iFLYTEK launched the upgraded SparkDesk V4.0, China's first large language model trained on fully domestic computing power, with capabilities comparable to ChatGPT-4 Turbo. This model excelled in 8 out of the 12 mainstream test sets, and its applications have become user-friendly AI assistants. On August 30, SparkDesk's super-personification interaction technology was also made available to the public.
With SparkDesk, children can develop lifelong learning skills through personalized education; families can enjoy round-the-clock access to professional healthcare; cars can "talk," making driving more interactive; employees can efficiently extract meeting insights and accelerate their workflow; and small teams can achieve great capabilities, get fully armed to address business challenges and achieve healthy growth.
Over the years, iFLYTEK has consistently empowered various sectors, including education, healthcare, finance, automotive, smart city, telecom, and manufacturing, achieving widespread success, improving livelihoods, and boosting high-quality industrial development.
In the energy sector, iFLYTEK has developed the AI Bid Evaluator to help enterprises streamline and automate their procurement processes, enhancing transparency, efficiency, and accuracy in bidding and procurement. In the automotive industry, iFLYTEK's intelligent speech and large language model technologies enhance the in-vehicle experience and support Chinese automakers' global expansion efforts. In the home appliance industry, iFLYTEK delivers industry-leading voice interaction experiences, excelling in fuzzy intent recognition, multi-intent understanding, and multi-turn dialogue management, making home appliances more intuitive and user-friendly. In robotics, iFLYTEK's AIBOT Platform has empowered over 400 companies to develop customized AI solutions for their robots, driving the evolution of companion robots.
Since establishing its globalization strategy in 2018, iFLYTEK has expanded its presence in key markets across the globe, including North America, Europe, Southeast Asia, and the Middle East. The company has cultivated international partnerships and strategically developed overseas business operations in sectors such as smart education, automotive intelligence, and consumer services. iFLYTEK's intelligent hardware products, including translators, recorders, and dictionary pens, are now available in the United States, South Korea, Japan, Hungary, Australia, Singapore, Thailand, Malaysia, Indonesia, Turkey, the United Arab Emirates, and China (Hong Kong, Macau, and Taiwan), helping consumers worldwide enhance their productivity and learning efficiency.
In the United States, iFLYTEK offers two primary products to consumers: translators and recorders. The iFLYTEK translator supports 60 languages, facilitating cross-lingual communication for the diverse American market. Meanwhile, the iFLYTEK recorder provides secure and accurate speech-to-text capabilities, saving users valuable time and effort in meetings, interviews, lectures, and other scenarios. Beyond individual consumers, iFLYTEK translators are also utilized by numerous educational institutions across the United States, effectively addressing the complexities of cross-language learning environments.
iFLYTEK believes that the true potential of artificial intelligence lies not in surpassing human capabilities, but in empowering individuals. The company remains committed to its mission of "Create A Better World with AI" through continuous innovation and an unwavering dedication to its core values.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
iFLYTEK Rises to the 39th Place in Kantar BrandZ's 100 Most Valuable Chinese Brands 2024, Up Four Spots
