EWCF CEO bullish on esports industry prospects, welcomes Chinese participation

Ralf Reichert, CEO of the Esports World Cup Foundation (EWCF), has detailed how a growing and increasingly active fan base, particularly in China, bodes well for the future prospects of the esports industry.

Currently, the 2024 Esports World Cup (EWC), hosted by EWCF and ESL FACEIT Group, is taking place in Saudi Arabia's capital Riyadh. Running from July 3 to Aug25, the multi-game tournament has attracted top gamers from around the world to the city.

In a recent interview with China Global Television Network (CGTN), Reichert noted that the current global scale of the esports industry is growing rapidly, along with the gaming industry as a whole.

"If you talk about the business of esports, you need to look at the business of games first, which is worth 200 billion U.S. dollars and is among the largest entertainment industries, much bigger than music and movies combined. If you look at esports, it's only a fraction of it but is continuously growing. It is only worth two billion U.S. dollars now but growing 20 percent year over year. It's going to have a billion fans soon," said the CEO.

According to Reichert, the ongoing tournament has also excelled in digital viewership, event attendance, and media coverage.

"We have a 60 million U.S. dollars prize pool, which is a huge game changer for the whole industry from a consumer point of view. We have had 177 million hours watched digitally only, which makes it among the largest esports events in the world, hopefully being the largest of all time. Over a million people visited Boulevard where the event is happening. It's really the first time an esports event is going beyond the pure game audience to hit the mainstream audience in viewership, reporting, and attendance," he said.

Reichert also highlighted the importance of the Chinese esports market and expressed optimism for further growth from both sides in the sector.

"If you look at the Chinese market, it's the most important esports market in the world. For the Esports World Cup, the largest viewership comes from China. We've had one winning team from China so far in Honor of Kings. Overall, we are proud that Chinese players are coming to the Kingdom participating, and we are incredibly excited for the future and how we can grow together," said the executive.

EWCF CEO bullish on esports industry prospects, welcomes Chinese participation

At precisely 07:15 each morning, veteran meteorologist Tsering Dekyi launches a weather balloon from Lhasa Meteorological Station, continuing a ritual that has documented the remarkable transformation of the capital city of southwest China's Xizang Autonomous Region over half a century.

For 26 years, Dekyi has maintained this precision-critical routine where even a one-second delay constitutes a professional failure.

"Attention to details is vital. The tiniest error can cause disaster. A mistake of just 0.1 in the data input can have a major impact," she said.

As the balloon rises into sky, it captures atmospheric readings while revealing panoramic views of Lhasa's evolving skyline, where ancient temples now neighbor modern infrastructure.

The daily launches, conducted at optimal atmospheric conditions, showcase how this ancient city harmonizes heritage with development. Through the lens of balloon-mounted cameras, prayer-flag adorned rooftops give way to sprawling new residential districts and the gleaming Lhasa-Nyingchi railway terminus.

Meteorological balloons have risen from this station since the 1970s, their flight paths unintentionally chronicling urban expansion. Where observers once saw mostly farmland, they now document a regional hub with highways radiating across the plateau and solar farms powering growth.

As Dekyi watches another balloon shrink to a dot, its sensors will transmit real-time updates about the rarefied air above one of Asia's fastest-transforming cities, where tradition and progress share the same horizon.

Weather balloons witness Lhasa's remarkable transformation