As cinemagoers rush out to catch the latest blockbusters during the summer holiday, China's innovative CINITY projection system, known for its cutting-edge technologies, has significantly enhanced the film-viewing experience by creating gripping audio-visual effects which leaves audience members in awe.
At the China Media Group (CMG) Convergence Media Cinema in Shanghai, the CINITY screening room has become the top choice for many moviegoers keen to enjoy the finest entertainment.
"Especially for those films with good visual effects, the attendance rate exceeds 80 percent, and some screenings are filled to capacity," said Wu Ting, the cinema manager.
The country's first CINITY LED curved screen was put into use early this year and has captivated crowds at the Xinming Cinema in Chengdu, the capital of southwest China's Sichuan Province, for its more panoramic viewing experience.
"Firstly, the screen covers a wide area. Secondly, the slightly curved surface gives you a very clear sight no matter where you sit in the theater. In addition, I find the sound effects particularly good. The stereo sound allows you an immersive movie-watching experience," said one viewer.
Developed by the China Film Group, the CINITY large format system features the most advanced technology in the industry including 4K, 3D, a super high frame rate, ultra-high brightness, a wider color ranger, and first-rate sound properties -- all of which helps deliver a thrilling ride for movie fans.
"Its projection is two to three times brighter than that of traditional 2D theaters and can present more details of the picture. Through extremely accurate positioning of the sound source and dynamic tracking, it enables the audience to clearly feel the changes in sound, frequency, and volume, and fully immerse themselves in the soundtrack and plot of the film," said Wu.
The CINITY LED curved screen is the world's first LED cinema projection system that supports 4K/120 frames-per-second projection, the highest frame rate in the film industry, and soon this technology is expected to go global.
"We process the content of our films according to the features of China Film's CINITY LED screen. We also plan to open such a lab in the United States, so that we can ensure that all the movies released in China, whether imported or domestic, can provide the CINITY LED version," said Bian Wei, CINITY General Manager of the China Film Group.
China's high-tech CINITY cinema system delivers blockbuster viewing experience for film fans
