As cinemagoers rush out to catch the latest blockbusters during the summer holiday, China's innovative CINITY projection system, known for its cutting-edge technologies, has significantly enhanced the film-viewing experience by creating gripping audio-visual effects which leaves audience members in awe.
At the China Media Group (CMG) Convergence Media Cinema in Shanghai, the CINITY screening room has become the top choice for many moviegoers keen to enjoy the finest entertainment.
"Especially for those films with good visual effects, the attendance rate exceeds 80 percent, and some screenings are filled to capacity," said Wu Ting, the cinema manager.
The country's first CINITY LED curved screen was put into use early this year and has captivated crowds at the Xinming Cinema in Chengdu, the capital of southwest China's Sichuan Province, for its more panoramic viewing experience.
"Firstly, the screen covers a wide area. Secondly, the slightly curved surface gives you a very clear sight no matter where you sit in the theater. In addition, I find the sound effects particularly good. The stereo sound allows you an immersive movie-watching experience," said one viewer.
Developed by the China Film Group, the CINITY large format system features the most advanced technology in the industry including 4K, 3D, a super high frame rate, ultra-high brightness, a wider color ranger, and first-rate sound properties -- all of which helps deliver a thrilling ride for movie fans.
"Its projection is two to three times brighter than that of traditional 2D theaters and can present more details of the picture. Through extremely accurate positioning of the sound source and dynamic tracking, it enables the audience to clearly feel the changes in sound, frequency, and volume, and fully immerse themselves in the soundtrack and plot of the film," said Wu.
The CINITY LED curved screen is the world's first LED cinema projection system that supports 4K/120 frames-per-second projection, the highest frame rate in the film industry, and soon this technology is expected to go global.
"We process the content of our films according to the features of China Film's CINITY LED screen. We also plan to open such a lab in the United States, so that we can ensure that all the movies released in China, whether imported or domestic, can provide the CINITY LED version," said Bian Wei, CINITY General Manager of the China Film Group.
China's high-tech CINITY cinema system delivers blockbuster viewing experience for film fans
An official with the World Economic Forum (WEF) has stressed the importance of establishing an adaptable mechanism for dialogue and cooperation that allows the global economy to fully benefit from the development potential of new technologies while managing the associated risks.
Mirek Dusek, one of WEF's managing directors, was speaking on the sidelines of the 2025 WEF Annual Meeting, which commenced in Davos, Switzerland on Monday.
The five-day event has gathered around 3,000 participants from various regions and industries around the world under the theme "Collaboration for the Intelligent Age," highlighting the need for greater collaboration against a backdrop of rapid technological advancements and global divisions.
In an interview with the China Global Television Network (CGTN) on Tuesday, Dusek said WEF is monitoring "two big forces" they believe are changing the world economy.
"On one hand, we are living through quite a unique time in terms of technological advancement and innovation. But on the other hand, of course, we are also tracking forces of fragmentation. We are seeing a more competitive geopolitical landscape, shifting value chains and supply chains, and of course, also social polarization in certain societies around the world," he said.
With the current uncertainties in the world, Dusek stressed the importance of building a suitable platform for dialogue, and ensuring that such a mechanisms is adaptable to respond to the various challenges.
"Given the trends that we are seeing in the global economy, in international relations, that function of bridging and dialogue could not be more important. It's very important that we have mechanisms where we can have dialogue and cooperation, and of course, we also need to be on the front foot of thinking, 'Okay, how do we make sure that the collaborative mechanisms are fit for the 21st century?'" he said, adding that this will be one of the focuses of the current Davos meeting.
Dusek also emphasized China's vital role in promoting global economic growth and technological development, describing the country as a "key actor" in helping the world transition to a new era of tech-driven development.
"Everyone understands that we need to be on our front foot, really thinking creatively around how do we relaunch growth that is inclusive, sustainable. But how do we relaunch growth in this new situation for the world economy? And China plays a very important role in that endeavor, on development, on trade, of course, as well. On technology, I mentioned the theme, 'The Intelligent Age'. What we are trying to communicate with that is that there is a huge opportunity around some of these technologies. What is quite special is that it's not only one technology, but we are seeing, at this moment, whole sets of technologies that are going to market and exponentially changing industry and economy. If we have this huge opportunity around these technologies, how do we design [not only] our dialogue mechanisms, but also our collaborative mechanisms to be able to harness these technologies for the benefit of the world economy while taking care of the risks," he said.
WEF official calls for mechanisms to foster dialogue in new tech era, boost world economy