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Mattel, AirConsole, and BMW Group Announce World Premiere of UNO Car Party! for In-Car Gaming

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Mattel, AirConsole, and BMW Group Announce World Premiere of UNO Car Party! for In-Car Gaming
News

News

Mattel, AirConsole, and BMW Group Announce World Premiere of UNO Car Party! for In-Car Gaming

2024-08-15 19:01 Last Updated At:19:21

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aug 15, 2024--

Mattel, Inc. (Nasdaq: MAT), AirConsole, and BMW Group announced today that Mattel’s classic card game UNO™ will be revealed next week for in-car gaming in Cologne, Germany at gamescom 2024, the world’s largest, leading event for video games. Visitors to the AirConsole booth (Hall 10.1, Stand B028 - C029) will be the first to experience UNO ® Car Party! in the new BMW X3, which tailors the world’s #1 card game* for in-car gaming. The game will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21 st.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240815494611/en/

“We continue to increase the value of the overall digital experience for our customers,” said Stephan Durach, Senior Vice President of the BMW Group Development Connected Company and Technical Operations. “Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favorite game like UNO for this exciting innovation.”

Mattel, AirConsole and BMW Group have transformed UNO into a playable connected game in a brand-new environment: the car. Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.

“UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience,” said Anthony Cliquot, CEO of AirConsole. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or bluetooth controls on the infotainment system.”

"UNO is perfect for in-car gaming because it's highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we're so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole."

Since 2022, the partnership between the BMW Group and AirConsole has been pioneering in-car gaming, bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform. Its selection of games has grown since the introduction of AirConsole, with popular games such as “Who Wants to Be a Millionaire?”, which launched as an in-car world premiere in collaboration between Sony Pictures Television, BMW Group and AirConsole. AirConsole is available in current models with BMW / MINI Operating System 9 in combination with BMW Digital Premium / MINI Connected Package and with BMW Operating System 8.5** in combination with BMW ConnectedDrive Professional.

Over the past five decades, UNO has maintained its legacy as a game with wildly unpredictable fun, spirited competition, and inclusivity. UNO continues to surprise and delight fans through innovative offerings from top-line physical products, mobile games, live gaming events and premium collective card games; inclusive gameplay through products like UNO Braille and culturally relevant product from fan-created UNO memes to the UNO Artiste series featuring the artwork of artists from yesterday and today.

*Source: Circana/Retail Tracking Service/G10/JAN-DEC 2023/Games Excl Trade Card Game Subsegment/Projected USD

**Available in Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Malta, Netherlands, Norway, Latvia, Lithuania, Luxemburg, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, USA. In Australia, Japan, New Zealand, Thailand, South Africa, India, Indonesia, Singapore, Malaysia only available with Personal eSIM and BMW Operating System 8.5. Not available in BMW 2 Series Coupe, 3 Series and 4 Series.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

About AirConsole

AirConsole is the world’s leading platform for in-car gaming, transforming vehicles into immersive multiplayer experiences with a diverse range of games. AirConsole allows players to instantly connect their smartphones and use them as game controllers.

www.airconsole.com
Linkedin: https://www.linkedin.com/company/n-dream-ag/
Youtube: https://www.youtube.com/@Airconsole

UNO® Car Party! will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21st. (Photo: Business Wire)

UNO® Car Party! will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21st. (Photo: Business Wire)

Next Article

Anti-war protesters in Australia clash with police outside a weapons convention

2024-09-11 15:21 Last Updated At:15:30

MELBOURNE, Australia (AP) — Anti-war protesters clashed with police on Wednesday outside a military arms convention in the Australian city of Melbourne.

Protesters hurled bottles, rocks and horse manure, a police statement said. They also sprayed officers with liquid irritants, some of which were identified as acid, police said.

Police retaliated with pepper spray, flash distraction devices and rubber bullets, which are designed to inflict pain without penetrating the skin.

At least 24 officers required medical treatment. Police arrested 39 protesters for offenses such as assault, arson and blocking roadways.

“Victoria Police is appalled at the behavior of some of the protesters,” the statement said, referring to the Victoria state force.

Around 1,800 police officers have been deployed to a Melbourne convention center where the Land Forces International Land Defense Exposition is taking place through Friday.

Some of the convention attendees also were assaulted, police said.

Protesters also threw rocks, horse manure and tomatoes at police horses and officers with shields and wearing riot gear. A police officer on horseback struck a protester with a riding crop and a line of police were seen forcing protesters away from the convention center.

Police said some protesters targeted the horses, but no animal sustained serious injury.

Roads have been closed and traffic was disrupted by the protests, organized by Students for Palestine and Disrupt Wars groups. The organizers hoped up to 25,000 protesters would turn out.

Police estimated 1,200 protesters had surrounded the convention center by noon.

Police Chief Commissioner Shane Patton said it was the state police force's biggest planned deployment since Melbourne hosted the World Economic Forum in 2000 and backed his officers' use of force. He said the protesters had planned for conflict.

"They come her to protest ... anti-war so presumably anti-violence," Patton told reporters. “The only way I can describe them is a bunch of hypocrites.”

Students for Palestine national co-convenor Jasmine Duff blamed police for the protest violence.

“They used serious weapons on peace activists that should be banned for use on demonstrators, including pepper spray, which is classified as a chemical weapon,” Duff said in a statement.

“They hit us with batons, including hitting one man so hard he had to go to hospital and they shot us with rubber bullets,” she added.

Australian Prime Minister Anthony Albanese called on protesters to show respect for police.

“People have a right to protest peacefully, but you don’t say you’re opposed to defense equipment by throwing things at police,” Albanese told Seven Network television. “They’ve got a job to do and our police officers should be respected at all times."

The organizer of the biennial convention, AMDA Foundation, said it would not comment on protester activity.

The gathering brings together arms industry figures from Australia, the United States, Asia and Europe. In 2022, the convention was held in the city of Brisbane where protests were more subdued.

Victoria Police man barricades outside a military arms convention in downtown Melbourne, Australia, Wednesday, Sept. 11, 2024. (AP Photo/Rod McGuirk)

Victoria Police man barricades outside a military arms convention in downtown Melbourne, Australia, Wednesday, Sept. 11, 2024. (AP Photo/Rod McGuirk)

Victoria Police clash with anti-war protesters outside a military arms convention in downtown Melbourne, Australia,Wednesday, Sept. 11, 2024. (Joel Carrett/AAP Image via AP)

Victoria Police clash with anti-war protesters outside a military arms convention in downtown Melbourne, Australia,Wednesday, Sept. 11, 2024. (Joel Carrett/AAP Image via AP)

Victoria Police clash with anti-war protesters outside a military arms convention in downtown Melbourne, Australia,Wednesday, Sept. 11, 2024. (Joel Carret/AAP Image via AP)

Victoria Police clash with anti-war protesters outside a military arms convention in downtown Melbourne, Australia,Wednesday, Sept. 11, 2024. (Joel Carret/AAP Image via AP)

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