Viant Wins Best Demand-Side Platform

IRVINE, Calif.--(BUSINESS WIRE)--Aug 15, 2024--

Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced that it has been named the winner of the Best Demand-Side Platform (DSP) category in the 7th annual MarTech Breakthrough Awards, conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies and technologies in the global marketing and advertising technology industry. This year’s program attracted thousands of nominations from over 15 different countries around the world, and Viant is honored to be the inaugural winner of the new award category “Best DSP.”

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“This award is the direct result of Viant’s ongoing commitment to innovation and execution with a focus on delivering value for advertisers,” said Jon Schulz, Chief Marketing Officer, Viant Technology. “We continue to build on our differentiated position through next generation products and superior customer service.”

Viant was recognized for the strength of its enterprise-grade DSP and integrated Viant Data Platform (VDP). The VDP allows programmatic advertisers and marketers to easily onboard and activate customer data, generating improved targeting, performance and insights. The Viant DSP is a one-stop shop for programmatic advertising, linking disparate data sources through the Viant Household ID™, the keystone of Viant’s identity resolution capabilities, to provide a true understanding of return on advertising spend (ROAS).

“Utilizing the Viant Data Platform helps to process campaign and customer data securely and efficiently, while also providing the full view of an advertiser’s media investment. As consumer data signals and digital identifiers diminish, measurement has gotten more siloed, making it difficult for marketers to have a holistic understanding of their advertising investment,” said Steve Johansson, Managing Director at MarTech Breakthrough. “We’re pleased to name the Viant DSP as the ‘Best Demand Side Platform’ as this solution helps to solve the challenges present in today’s omnichannel world by unlocking the power of raw data, guiding insights that empower brands to create meaningful interactions with customers in the future.”

Viant DSP users are also equipped with a powerful toolkit for advanced reporting, planning, and analytics, enabling them to achieve real-world outcomes with transparency and accuracy. Viant’s breakthrough solution provides reporting through a centralized attribution hub, including metrics such as closed-loop return on ad spend (ROAS), in-store visits, lift & incrementality, and online and offline conversions.

Learn more about the award-winning Viant DSP here.

ABOUT VIANT

For over 25 years, Viant Technology Inc. (NASDAQ: DSP) has been at the forefront of technology innovation for advertisers. As a premier enterprise-grade Demand Side Platform, Viant excels in delivering omnichannel digital advertising, driving growth through connected television (CTV), advanced identity solutions, and AI-driven Autonomous Advertising. Through the Adtricity® sustainability program, Viant champions a more sustainable future for digital advertising. Headquartered in Irvine, CA, Viant has received accolades from G2 as the Best Software in Marketing & Advertising, Great Place to Work® certification, and the Business Intelligence Group’s Innovation award for AI advancements. Learn more at viantinc.com.

ABOUT MARTECH BREAKTHROUGH

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

Viant is honored to be the inaugural winner of the new award category “Best DSP.” (Graphic: Business Wire)

BEND, Ore. (AP) — The U.S. Forest Service on Thursday is set to evict dozens of homeless people living in an encampment in a federal forest in central Oregon.

The federal agency has been working for years on plans to close part of the Deschutes National Forest near Bend for forest restoration and wildfire mitigation. But the number of people living in that part of the forest has grown, with many losing homes during the coronavirus pandemic due to job losses and high housing costs, said Jesse Rabinowitz, spokesperson for the National Homelessness Law Center.

People who refuse to leave could face one year in jail, $5,000 in fines or both, Rabinowitz said.

He said it will be the Trump administration's first significant homeless encampment eviction. It also comes on May Day, which commemorates the struggles of the working class for fair wages and better working conditions around the globe.

Four people living in the encampment, along with two homeless advocates, filed for a restraining order to stop the closure earlier this month. The claim argued it would cause irreparable harm to more than 100 people who were living there, many of whom have disabilities.

U.S. District Court Judge Michael McShane has yet to issue a written opinion, but the federal court posted on its docket Tuesday that the restraining order was denied, The Bulletin reported.

Up to 200 people were living in the forest several months ago when they were told that the forest area would be closed May 1, Rabinowitz said.

Local homeless advocate and retired attorney Chuck Hemingway, who filed the claims, told the newspaper he estimated 80 people remained there as of Friday, and at least 40 would likely still be there on May 1.

Chris Daggett, who lives in the forest, told KTVZ-TV this week that his family has been in Bend for several generations and that living in the forest doesn't make him or anyone else a bad person.

“It’s incredibly difficult to get back on your feet once you’ve been knocked down,” Daggett said. "If they force us out on May 1, we still won’t have anywhere else to go. It’ll just make it even tougher for us to rebuild our lives.”

The Cabin Butte Vegetation Management Project, a wildfire mitigation treatment on some 30,000 acres (12,000 hectares) of the forest, is prompting the closure. The goal of the work is to reduce wildfire risk and restore damaged habitats where development encroaches on natural areas near Bend, Deschutes National Forest officials said in a statement. Recreation sites and trails in that area will be closed through April next year.

Deschutes National Forest spokesperson Kaitlyn Webb told The Oregonian/OregonLive that the government’s goal is “voluntary compliance,” but Forest Service officers and staff will patrol and “enforce the closure and ensure public safety.”

A string of lights hangs on a tree above a memorial at a homeless encampment in Deschutes National Forest Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Greg Bishop works to get an RV to start at a homeless encampment in Deschutes National Forest Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Mike Shelton works to attach a hitch to a vehicle as he loads up his belongings at a homeless encampment in Deschutes National Forest Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Nick Campbell looks up while talking to a volunteer at a homeless encampment in Deschutes National Forest Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Greg Bishop works to get an RV to start at a homeless encampment in Deschutes National Forest, Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Trailers and RVs are seen at a homeless encampment in Deschutes National Forest, Wednesday, April 30, 2025, near Bend, Ore. (AP Photo/Jenny Kane)

A woman looks up from writing in a notebook with the words "to be a princess" seen near the top of the page and a tiara next to her inside a trailer as her father works to get it to start, at a homeless encampment in Deschutes National Forest, Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Chris Daggett works to get an RV to start so that it can be moved at a homeless encampment in Deschutes National Forest Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Mandy Bryant holds her dog as she talks with a neighbor at a homeless encampment in Deschutes National Forest Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Mike Shelton works to attach a hitch to a vehicle as he loads up his belongings at a homeless encampment in Deschutes National Forest Wednesday, April 30, 2025 near Bend, Ore. (AP Photo/Jenny Kane)

Mandy Bryant walks to help Mike Shelton with his trailer as they load up their belongings at a homeless encampment in Deschutes National Forest, Wednesday, April 30, 2025, near Bend, Ore. (AP Photo/Jenny Kane)

A person walks to a tent at a homeless encampment in Deschutes National Forest, Wednesday, April 30, 2025, near Bend, Ore. (AP Photo/Jenny Kane)