BEIJING, Aug. 19, 2024 /PRNewswire/ -- As POP MART continues its global expansion, the brand is exploring new opportunities for its IPs in international markets.
This summer, POP MART's CRYBABY has teamed up with the Samsung Galaxy Z Flip6 series to launch the exclusive "Cry Me a Galaxy" limited-edition gift box, making its debut in Thailand. This collaboration seamlessly merges technology with pop culture, representing POP MART's first successful overseas licensing venture and marking a significant milestone in the brand's global expansion.
The limited-edition gift box features space-themed blue packaging, highlighting CRYBABY character SAMMY dressed as an astronaut. This unique fusion of technology and pop culture promises fans an exceptional unboxing experience. To further celebrate this partnership, a CRYBABY-themed train has been introduced in Bangkok, attracting numerous fans to engage and share their experiences. This vibrant event not only brightened Bangkok's streets but also deepened POP MART's connection with its fans, naturally amplifying its presence in Thailand and laying a robust foundation for further growth in the region.
Kevin Zhang, Head of POP MART International Strategic Partnerships, commented, "This collaboration showcases the global appeal of POP MART's IPs. Partnering with a renowned international brand highlights our commitment to expanding our reach and delivering unique experiences to fans worldwide. We are excited to strengthen our presence in key markets and continue forging influential global partnerships."
Building on its success in Thailand, POP MART will continue to drive its global expansion. Through innovative collaborations and new IPs, the brand aims to strengthen its international footprint and solidify its position as a leader in global pop culture.
This summer, join POP MART in exploring the boundless possibilities of technology and pop culture!
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
POP MART and Samsung's First Overseas Collaboration: CRYBABY Exclusive Gift Box Ignites in Thailand
Singapore Kicks Off the First Stop of TME's Music Journey to the World
SHENZHEN, China, Sept. 12, 2024 /PRNewswire/ -- On September 11, 2024, Tencent Music Entertainment Group (TME) announced the launch of its Global Music Outreach Initiative, which will bring together talented Chinese music artists and their works to be showcased on prominent stages worldwide. The initiative will kickstart in Singapore from September 13 to 17, beginning a broader series of music and industry exchange activities around the world, including overseas performances, international music creation exchanges, and discussions on future industry development. As Chinese culture continues to capture global attention, TME aims to leverage its platform and technological strengths to open up new international markets for Chinese artists, enhancing their global presence and creating fresh opportunities for industry growth.
The Singapore leg of TME's Global Music Outreach Initiative marks a major step in introducing Chinese music to the world. Set against the Singapore Grand Prix Season (GPSS), TME will present live performances by prominent Chinese acts—Liu Lian, Liu Binhao, Lu Zhengting, Qian Runyu, and the band Sir Deer—while also hosting music sessions, campus visits, and industry forums. These high-profile events are designed to highlight the distinct and compelling qualities of Chinese music to a global audience.
In conjunction with these activities, TME will also take part in the Asia-Pacific music forum, Music Matters, demonstrating its commitment to exploring new opportunities and driving conversations about global music trends. Additionally, Chinese musicians will engage with students and faculty at local universities, fostering meaningful cultural exchanges. This broader engagement underscores the initiative's aim to expand the reach and influence of Chinese music.
As part of its groundbreaking Global Music Outreach Initiative, TME has teamed up with People's Daily, a prominent voice in Chinese media, to create the theme song "Hear It," featuring the first-ever collaboration between Chinese singer-songwriter Tia Ray and Additionally, a special version of "So This Is the Sea" will be released the same day on TME's platforms, including QQ Music, Kugou Music, and Kuwo Music, celebrating the spirit of cultural exchange through music.
Underscoring TME's dedication to elevating Chinese music on the global stage and redefining its international presence, the Global Music Outreach Initiative is committed to showcasing the talents of Chinese artists while fostering cultural exchange between China and the world. After its debut in Singapore, the initiative will expand to other countries and regions, furthering TME's mission to share the vibrant and multifaceted nature of Chinese music with audiences worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tencent Music Entertainment Group Launches Global Music Outreach Initiative
Tencent Music Entertainment Group Launches Global Music Outreach Initiative
Tencent Music Entertainment Group Launches Global Music Outreach Initiative
Tencent Music Entertainment Group Launches Global Music Outreach Initiative
