HO CHI MINH CITY, Vietnam, Aug. 20, 2024 /PRNewswire/ -- Vietnam is set to lead Southeast Asia in e-commerce growth, with the local market expected to reach USD 14.7 billion in 2024. This growth not only fuels social selling but also creates significant opportunities for businesses in affiliate and influencer marketing. As a result, Ecomobi is steadily establishing itself as one of the leading platforms in the field.
The e-commerce market in Vietnam is growing robustly, with an annual growth rate of 16-30% between 2019 and 2023, according to OpenGov Asia. This boom has driven businesses to seek new approaches, particularly through influencers and creators. The authenticity and personalization of creators have made influencer marketing a key promotional strategy. Additionally, finding and connecting with quality creators presents a significant challenge.
Ecomobi - Pioneering in Building an Influencer Performance Marketing Platform to Help Businesses Achieve Sustainable Growth
With over 10 years of experience in performance marketing, a network of more than 700,000 KOLs, KOCs, and publishers across 5 Southeast Asian markets, Ecomobi connects businesses with creators, offering tools for large-scale campaign management, measurement, and reporting.
Ecomobi has been honored as the "Best Partner of the Year" by Shopee Thailand, "Lazada strategic partner," and a trusted choice of many renowned brands like L'Oreal, Unilever, and P&G. Additionally, Ecomobi partners with leading e-commerce platforms such as Temu, Alibaba, Aliexpress, and Tiki. "In the future, we will continue to expand across Southeast Asia and Asia, connecting with larger partners throughout the region," said Ms. Äá»— Kim Dung, Ecomobi's Business Director.
Alongside expanding existing services, Ecomobi is proud to become an MCN (Multi-Channel Network) partner of TikTok and Shopee. This partnership presents an opportunity to support brands from providing tailored marketing strategies to selecting KOLs, measuring campaign effectiveness, and boosting revenue.
Seizing Market Opportunities
According to a report from NielsenIQ, 2024 has been a standout year for the livestreaming sector. Users are watching an average of 13 hours of live selling per week, with 95% having made a purchase via livestream in the past three months. Many livestream sessions have generated up to USD 500,000 in revenue.
Recognizing the market potential, Ecomobi has launched a comprehensive livestreaming solution, from setting up studios and providing modern equipment to assisting in the selection and connection with KOLs and KOCs. Supported by a well-trained team, Ecomobi is now capable of operating an average of 3,800 hours of live-streaming per month.
Recently, Ecomobi successfully organized the opening livestream for La Roche Posay on TikTok Vietnam, achieving a GMV of nearly USD 800.000, recognized as one of the highest GMV livestreams on TikTok in July 2024. On Shopee, Ecomobi consistently ranks among the top 3 MCNs with the highest Shopee Livestream GMV recorded.
Expanding Services While Maintaining High-Quality Standards
Despite rapidly expanding services, Ecomobi continues to enhance campaign performance through the development of high-quality traffic, optimizing ROI, and providing long-term strategic planning for businesses. Ecomobi also builds a comprehensive support team to successfully onboard new products while ensuring brand safety for businesses.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ECOMOBI: ULTIMATE SOLUTION FOR ACCELERATING BRAND REVENUE GROWTH
TELUS Health combines digital-first innovation with Workplace Options' Employee and Family Assistance Program to transform employee wellbeing solutions
GTCR to invest US$200 million as part of the acquisition, bringing strategic healthcare industry expertise to accelerate TELUS Health's global growth and innovation
VANCOUVER, BC and TORONTO, May 14, 2025 /PRNewswire/ -- TELUS Corporation ("TELUS") (TSX: T) (NYSE: TU) today announced a strategic partnership with GTCR, a leading private equity investor with extensive expertise across the healthcare landscape, supporting TELUS Health's recently announced acquisition of Workplace Options. Last week, TELUS Health announced the acquisition of Workplace Options for cash of approximately $500 million (US$350 million), net of assumed debt of approximately $100 million (US$70 million). Workplace Options, a leading global provider of integrated employee wellbeing solutions across 200 countries and territories, further solidifies TELUS Health as an unparalleled force in the global wellbeing solutions market. Today, TELUS Health is one of the largest companies providing digital-first health and wellbeing services and solutions globally to empower individuals to live their healthiest lives. TELUS Health is now positioned to support clients across all channels and global verticals covering more than 150 million lives and growing.
"Today marks a transformative milestone in our global health technology journey," said Darren Entwistle, President and CEO of TELUS. "By uniting TELUS Health and Workplace Options, we are creating an unprecedented breadth of experience and expertise that will drive global consistency in Employee and Family Assistance Programs (EFAP) and Wellbeing Solutions in a way that is unmatched in our industry. This acquisition furthers TELUS Health's practice of partnering with providers, digital health organizations, health plans and employers to create a more robust and localized offering executed at a global scale. This powerful combination, underpinned by TELUS' extensive AI expertise, ability to draw on common technologies, trends and advancements will unlock high-quality health outcomes for all constituents in a way previously unrealized. With more than 40-years of investment experience within the healthcare vertical, we look forward to GTCR's investment on this acquisition, who will be a value-added partner, supporting our efforts to accelerate growth."
"This is more than an acquisition, it's an extension of our vision to build one of the most comprehensive suites of health and wellbeing solutions globally," said Navin Arora, Executive Vice-president, TELUS and President, TELUS Business Solutions, TELUS Health, TELUS Agriculture & Consumer Goods, and TELUS Partner Solutions. "With our differentiated and complementary products and services and a strong base of local and multinational clients worldwide, we're excited about unlocking significant growth opportunities, new revenue streams and powerful economies of scale."
Benefits of the transaction:
"By joining forces with TELUS Health, we are aligning with an organization that shares our deep commitment to innovation in EFAP solutions and our focus on delivering exceptional value to the reseller community," said Alan King, CEO, Workplace Options. "This acquisition by TELUS Health marks an exciting new chapter, uniting us in our mission to scaling what matters most: care, connection and trust in the workplace. TELUS Health's leading digital innovation will enable us to deliver unparalleled wellbeing services, ultimately transforming the health and productivity landscape."
GTCR brings over four decades of healthcare investment expertise to this strategic collaboration, having executed more than 65 platform healthcare investments and 250 healthcare transactions. GTCR will invest US$200 million as part of this acquisition, leveraging their deep industry knowledge and proven track record of successful corporate partnerships. GTCR is positioned as a strategic ally in support of TELUS Health's continued growth ambitions, while their participation in the Workplace Options transaction establishes the foundation for a long-term, value-generating partnership.
"We are thrilled to partner with TELUS Health to support its continued growth by leveraging both our deep expertise in the healthcare sector and ability to structure a bespoke transaction to meet the needs of our partner," said Dean Mihas, Co-CEO and Managing Director, GTCR. "Providing flexible capital solutions to outstanding management teams, coupled with a partnership approach to helping drive value creation through industry insights and experience, is core to GTCR's approach to delivering value to our portfolio companies, investors and other stakeholders."
About TELUS Health
TELUS Health is on a mission to become the most trusted wellbeing company in the world by enhancing the overall efficiency of healthcare and championing workplace wellbeing. By integrating advanced healthcare technology with comprehensive employee support services, TELUS Health provides a holistic approach to primary and preventive health and wellbeing enhancing more than 150 million lives across more than 200 countries and territories. Our innovative digital health platforms, including electronic medical records (EMRs) and virtual care solutions, empower healthcare professionals, employers and governments to deliver personalized care efficiently. Our employee wellbeing programs empower individuals by offering extensive support through Employee and Family Assistance Programs (EFAPs), mental health resources, financial counselling and workplace wellness initiatives. At TELUS Health, we are committed to revolutionizing healthcare to ensure people receive the support they need and employees thrive both personally and professionally. Together, let's make the future friendly. For more information please visit: www.telushealth.com.
For media inquiries, please contact:
Marielle Hossack
TELUS Health
marielle.hossack@telus.com
Investor Relations, please contact:
Ian McMillan
IR@telus.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TELUS Health acquires Workplace Options, top provider of wellbeing services to Fortune 500 companies
