China Media Group (CMG), China's major broadcaster, on Friday launched its first free ad-supported streaming television (FAST) platform at a product launch event in Beijing, aiming to improve the country's international communication.
FAST refers to a category of streaming television services which offer traditional linear television programming and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations. The networks can offer targeted advertising tailored to user portraits.
The service, characterized by a young audience and promising commercial potential, is favored by major global media conglomerates in a bid for market share.
Being the first self-built FAST platform in China, the CMG's network also introduced its initial lineup of two specialized channels -- "hi Drama!" for television dramas and "hi Life!" for lifestyle documentaries.
At the product launch event, numerous experts from domestic and foreign media outlets agreed that the CMG's launch of China's inaugural FAST platform along with specialized channels unlocks new opportunities for global media communication, and it is an innovative move that aligns with emerging trends in the media industry.
China Media Group launches free ad-supported streaming television network
China Media Group launches free ad-supported streaming television network
