iQIYI's New VR Location-Based Entertainment Well-Received in Macao

Expanding Successful VR Adaptations of iQIYI's Popular IP from 'Love Between Fairy and Devil'

BEIJING, Aug. 26, 2024 /PRNewswire/ -- On August 23, iQIYI, China's leading online entertainment service, announced that its latest VR immersive theater at Galaxy Macau received positive customer feedback following its debut earlier this month, further enriching its portfolio of location-based entertainment experiences. Adapted from the popular fantasy series Love Between Fairy and Devil, this project showcases the commercial potential of the company's premium IP while offering users an exciting journey that deepens their connection to the content.

Building on iQIYI's successful VR adaptions, this highly anticipated project follows the successful adaptations of blockbuster IPs like Strange Tales of Tang Dynasty 2: To the West and Luoyang. Both have consistently topped VR sales charts in Shanghai and Xi'an, according to Dianping, China's leading review and rating platform. Notably, the VR adaptation of Strange Tales of Tang Dynasty 2: To the West gained rapid popularity after its Beijing launch this summer, quickly achieving second place in local VR experience sales.

VR Brings Culture to Life

To create an unparalleled sense of immersion, the latest VR project incorporates cutting-edge technology, including interactive gesture control, flight motion simulators, and artificial intelligence. Players will solve intriguing puzzles and step into the roles of characters from the drama, experiencing a visually stunning world that faithfully replicates the original series as captivating storylines unfold.

This immersive experience is further enhanced by a variety of engaging activities at the newly opened 'Love Between Fairy and Devil' VR Immersive Experience Center at Galaxy Macau. Visitors can explore a dress-up zone featuring stunning Hanfu (Chinese traditional clothing) costumes and large-scale photo spots designed to recreate iconic scenes from the drama. The venue also includes themed food stalls, souvenir shops, and cultural activities during traditional festivals like the Mid-Autumn Festival.

At the opening ceremony, Hang ZHANG, Senior Vice President of iQIYI, shared, "This project represents the latest advancement in immersive experience offerings developed by iQIYI over the past year. Through our collaboration with Galaxy Macau, we aim to provide an extraordinary experience for visitors in the Greater Bay Area, enhancing cultural tourism."

Following its debut in Macao, the project is set to expand to various cities across China by the end of 2024, including Shanghai, Hefei, and Shenzhen.

Kevin KELLEY, Chief Operating Officer of Galaxy Entertainment Group, highlighted the rich cultural aesthetics featured in this latest experience: "This new offering is not only a technological innovation but also a key initiative to introduce visitors to traditional Chinese culture. We hope this VR project will become a new cultural and tourist landmark in Macao."

Unleashing IP value for growth

Continuing to leverage its valuable IP, iQIYI has been exploring new revenue streams beyond membership and ads, such as IP derivatives and offline experiences, as exemplified by the recent record-high franchising performance of the iQIYI original drama Fox Spirit Matchmaker: Red-Moon Pact and the company's offline parent-child theme park iQIYI QiBubble Space in Beijing.

Looking ahead, iQIYI remains committed to leveraging innovative technology to adapt its premium IP into diverse formats, enabling viewers to experience their favorite content in more engaging ways. By continually developing online and offline experiences based on its IP, the company aims to capitalize on the growing trend of immersive entertainment, extending the influence of its premium content and driving commercial value.

CONTACT: iQIYI Press, press@qiyi.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

iQIYI's New VR Location-Based Entertainment Well-Received in Macao

iQIYI's New VR Location-Based Entertainment Well-Received in Macao

ANAHEIM, Calif., Sept. 13, 2024 /PRNewswire/ -- From September 10th to 12th, the RE+ exhibition, one of the most influential events in the energy sector, took place in Anaheim, USA. As an innovative leader in new energy, TOPBAND showcased its cutting-edge energy storage, charger, and integrated "PV-ESS-Charging" solutions for various scenarios, effectively demonstrating TOPBAND's formidable strength within the clean energy landscape.

Currently, TOPBAND has rolled out a range of energy storage products tailored for household use. The high-voltage rack-mounted residential energy storage system boasts remarkable compatibility, seamlessly integrating into existing home power systems and aligning with various hybrid or battery inverters for personal, backup, and grid-connected applications.

In the realm of portable energy storage, TOPBAND has introduced a series of solutions designed for residential, travel, and outdoor activities, delivering up to 3600W power output. These solutions meet the demand for convenient, reliable, and stable off-grid power across diverse scenarios. Additionally, TOPBAND has developed a range of RV & Marine batteries and proudly stands as a member of the International Electric Marine Association (IEMA). This industry-backed association aims to accelerate the transition toward a safe, low-carbon society and decarbonizing the world's waters. We share a common vision with IEMA for a low-carbon world, a goal bolstered by our advanced energy product portfolio. These innovative solutions are meticulously crafted to enhance sustainability and efficiency in the marine sector, significantly contributing to the reduction of carbon emissions and environmental impact.

Moreover, TOPBAND has established a comprehensive EV Charger product ecosystem, featuring a diverse product lineup including portable, residential, and commercial AC chargers, as well as small-sized, integrated, and split-type DC chargers. This extensive range fully accommodates the charging needs of new energy vehicles in both household and public domains, providing robust support for the application and popularization of new energy vehicles with their exceptional performance and wide applicability.

Responding to the strong demand for energy transition, TOPBAND leverages its profound technical expertise to actively advance green transformation in energy infrastructure. Its commercial and industrial PV-ESS-Charging solutions, which integrate photovoltaic power generation, energy storage, and charging facilities, offer comprehensive new energy optimization solutions for commercial complexes, factories, schools, and large charging stations. These solutions are marked by their high flexibility and scalability, aiming to enhance energy efficiency, promote the integration and innovation of renewable energy, reduce costs, and effectively diminish carbon emissions.

As an innovative leader in the new energy sector, TOPBAND not only advances with global energy trends but is also committed to forging a smarter and lower-carbon world. Looking ahead, TOPBAND will continue to collaborate with global partners to explore the infinite possibilities of future energy and guide the industry towards a greener, more intelligent new era.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TOPBAND@2024 RE+, Exploring the Infinite Possibilities of Clean Energy