Accor strengthens leadership in Australian hotel industry with partnership renewals for over 40 hotels

SYDNEY, Aug. 28, 2024 /PRNewswire/ -- Accor, Australia's largest hotel operator, has signed partnership renewal agreements for more than 40 hotels, comprising 5,500 keys, across Australia, underscoring the Group's strong partnerships with some of the country's most influential hotel owners.

Accor Pacific partners have also invested more than $450 million in hotel renovations and refurbishments since the beginning of 2022.

Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said: "This significant investment is a direct commitment to our brands. It is a clear and strong affirmation of our partners' confidence and trust in the quality and value of our brands."

Accor Pacific Chief Operating Officer PM&E, Adrian Williams

Accor Pacific Chief Operating Officer PM&E, Adrian Williams

Marking its 40^th renewal, Accor recently solidified its partnership with Silversea Investments through a long-term franchise agreement that will see significant investment to refurbish Novotel Sydney Parramatta and Mercure Sydney Parramatta, which will be rebranded to Novotel Sydney Rosehill upon completion of the renovation. Now managed by Trilogy Hotels, the importance of these hotels will grow even further as Parramatta's massive infrastructure development continues and the new Western Sydney Airport launches in 2026. 

Novotel Sydney Parramatta

Novotel Sydney Parramatta

The Sunshine Coast's premier five-star hotel, Sofitel Noosa Pacific Resort, also recently extended their partnership with Accor for this flagship Sofitel. The resort will soon announce its renovation plans to enhance further its luxury positioning on Noosa's prestigious Hasting Street.

Sofitel Noosa Pacific Resort

Sofitel Noosa Pacific Resort

Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said Accor's network of more than 350 hotels in Australia had been built on the strength of the Group's well-established relationships with international and local hotel owners.

"Accor has been operating in Australia for over 30 years now, and a feature of our outstanding relationships with owners is our commitment to ensure their hotels remain at the forefront of the market through elevated guest services, facilities and satisfaction.

"We are privileged to have many long-term owner relationships, and our team is continually working with their hotels to ensure they deliver above-market performance. While owners may initially be attracted to Accor because of the strength of our global brands, loyalty and distribution channels, the level of local on-the-ground support has been an equally powerful incentive for owners to renew partnership agreements with us.

"We recently invested in providing even more operational support for our hotels, growing the number of operational leaders based in key cities across the Pacific region so that decisions can be made more quickly and resources allocated to where they are most needed.

"We've developed the largest hotel management platform in the Pacific with more than 300 above property team members to help support and drive performance for over 200 managed hotels. We are the only operator to have dedicated operational teams with heads of operations based in Sydney, Melbourne, Adelaide, Perth, Hobart, Launceston, Brisbane, Gold Coast, Sunshine Coast, Cairns, Auckland and Fiji."

Accor Pacific Chief Development Officer, Lindsay Leeser, said: "Separate to our managed network, we have developed the largest dedicated hotel franchise platform, with the largest franchise support team in the market, allowing us to work with franchise owners or third-party operators in a way that suits their business and investment strategies. We have over 30 years of franchising experience, and that really counts for owners operating in such a highly competitive market."

From luxury to economy, Accor operates 19 international brands and 400+ hotels across Australia, New Zealand, Fiji and French Polynesia, such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore's SO/. Visit ALL.com

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ABOUT ACCOR

Accor is a world leading hospitality group offering experiences across more than 110 countries, over 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity.  Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.  

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Accor strengthens leadership in Australian hotel industry with partnership renewals for over 40 hotels

Accor strengthens leadership in Australian hotel industry with partnership renewals for over 40 hotels

Accor strengthens leadership in Australian hotel industry with partnership renewals for over 40 hotels

RIYADH, Saudi Arabia, Sept. 14, 2024 /PRNewswire/ -- Leading-edge artificial intelligence algorithms are now powering production at nearly half of VSPO's esports tournaments, dramatically reducing content creation time and enhancing fan engagement, said the company's co-founder Danny Tang at the New Global Sport Conference 2024 ("NGSC") in Riyadh this August.

At a panel discussion with other industry leaders including Ahmad Alabduljabbar, Craig Levine, Jean Mariotte, Penny Diao and Shay Segev, Tang said nearly half of the esports tournaments VSPO produces are now leveraging AI to assist key production tasks such as live highlights capturing and post-game replay editing, markedly boosting the efficiency and agility of the company's tournament operations.

VSPO, Asia's biggest esports company, organizes and produces more than 80 tournaments and 7,000 matches every year, captivating an online fan base of over 800 million.

"Over the past couple years, we have developed a lot of AI tools to allow us to better produce esports tournament content in a much more efficient manner," said Tang, who is also VSPO's CFO and head of global strategy office, "For example, our 'AICam' now allows us to turn hours of game footage into viral social media content in mere seconds."

As the leading conference for the Esports World Cup Foundation, the NGSC 2024 hosted a global delegation of over 1,200 industry thought-leaders at the Kingdom Centre on August 24-25.

At the event, Tang introduced VSPO's two proprietary AI tools, "AIOB" and "AICam", which have been instrumental in streamlining esports production process. AIOB, an algorithm trained on extensive tournament data, assists directors in identifying and broadcasting the most thrilling moments in real time. AICam, on the other hand, automates the selection and editing of highlights, turning them into viral video clips with unprecedented speed and precision.

Another VSPO's key AI project Tang shared was VSPO's partnership with Qualcomm on the Snapdragon "Faith of Victory" initiative, an esports athlete emotion detection system capable of providing real-time insights into an athlete's state of emotions by studying their facial expressions and heart rates. The AI system has been trained with data from 175 professional players across 18 top teams in the King Pro League, and VSPO continues to refine it for improved performance on a frequent basis.

Furthermore, Tang said that VSPO is also in the process of integrating its proprietary AI technologies into its signature, award-winning "4K OB Truck," a patented mobile production unit designed for on-the-go creation and broadcasting of top-tier esports events.

This innovative vehicle was a standout feature at the Hangzhou Asian Games last year, where esports was recognized as a medal sport for the first time, as a significant portion of the esports series was produced using VSPO's "4K OB Truck," showcasing its capabilities on an international stage.

About VSPO
With a global presence encompassing 14 office locations and eight top-tier esports arenas, VSPO offers a comprehensive suite of esports services, including tournament organization, marketing solutions, community development, and more.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

VSPO Co-founder Danny Tang: Half of VSPO's Esports Tournaments Now Assisted By AI