QINGDAO, China, Aug. 28, 2024 /PRNewswire/ -- Hisense, the global home appliances and consumer electronics company, announced it will become a regional partner of Real Madrid in Spain, Africa, and the Middle East.
Real Madrid and Hisense have announced a collaboration agreement under which the global home appliances and consumer electronics company will become an official sponsor of Real Madrid for the next three years. The signing ceremony took place in the boardroom of Ciudad Real Madrid and was attended by Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Jerry Liu, Vice President of Hisense International.
To celebrate the agreement, Hisense and Real Madrid will jointly launch a limited edition 100-inch television, offering unprecedented picture quality and immersive sound to enhance the experience for fans around the world.
About Hisense
Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024â„¢. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has expanded quickly, operating in more than 160 countries and specializes in multimedia goods, home appliances, and intelligent IT information.
About Real Madrid
Real Madrid C.F. is a sport entity with 122 years of history. It is the club with the most European Cups of both football (15) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 583 million followers on social media, being the strongest football brand in the world according to Brand Finance for the third year in a row and also the highest earning football club in the world in the 22-23 season (Football Money League by Deloitte). More information about Real Madrid C.F. is available at www.realmadrid.com, the most visited football club website for the seventh consecutive year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hisense, New Official Sponsor of Real Madrid
Hisense, New Official Sponsor of Real Madrid
Hisense, New Official Sponsor of Real Madrid
Hisense, New Official Sponsor of Real Madrid
RIYADH, Saudi Arabia, Sept. 14, 2024 /PRNewswire/ -- Leading-edge artificial intelligence algorithms are now powering production at nearly half of VSPO's esports tournaments, dramatically reducing content creation time and enhancing fan engagement, said the company's co-founder Danny Tang at the New Global Sport Conference 2024 ("NGSC") in Riyadh this August.
At a panel discussion with other industry leaders including Ahmad Alabduljabbar, Craig Levine, Jean Mariotte, Penny Diao and Shay Segev, Tang said nearly half of the esports tournaments VSPO produces are now leveraging AI to assist key production tasks such as live highlights capturing and post-game replay editing, markedly boosting the efficiency and agility of the company's tournament operations.
VSPO, Asia's biggest esports company, organizes and produces more than 80 tournaments and 7,000 matches every year, captivating an online fan base of over 800 million.
"Over the past couple years, we have developed a lot of AI tools to allow us to better produce esports tournament content in a much more efficient manner," said Tang, who is also VSPO's CFO and head of global strategy office, "For example, our 'AICam' now allows us to turn hours of game footage into viral social media content in mere seconds."
As the leading conference for the Esports World Cup Foundation, the NGSC 2024 hosted a global delegation of over 1,200 industry thought-leaders at the Kingdom Centre on August 24-25.
At the event, Tang introduced VSPO's two proprietary AI tools, "AIOB" and "AICam", which have been instrumental in streamlining esports production process. AIOB, an algorithm trained on extensive tournament data, assists directors in identifying and broadcasting the most thrilling moments in real time. AICam, on the other hand, automates the selection and editing of highlights, turning them into viral video clips with unprecedented speed and precision.
Another VSPO's key AI project Tang shared was VSPO's partnership with Qualcomm on the Snapdragon "Faith of Victory" initiative, an esports athlete emotion detection system capable of providing real-time insights into an athlete's state of emotions by studying their facial expressions and heart rates. The AI system has been trained with data from 175 professional players across 18 top teams in the King Pro League, and VSPO continues to refine it for improved performance on a frequent basis.
Furthermore, Tang said that VSPO is also in the process of integrating its proprietary AI technologies into its signature, award-winning "4K OB Truck," a patented mobile production unit designed for on-the-go creation and broadcasting of top-tier esports events.
This innovative vehicle was a standout feature at the Hangzhou Asian Games last year, where esports was recognized as a medal sport for the first time, as a significant portion of the esports series was produced using VSPO's "4K OB Truck," showcasing its capabilities on an international stage.
About VSPO
With a global presence encompassing 14 office locations and eight top-tier esports arenas, VSPO offers a comprehensive suite of esports services, including tournament organization, marketing solutions, community development, and more.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
VSPO Co-founder Danny Tang: Half of VSPO's Esports Tournaments Now Assisted By AI
