MINISO Unveils 200th U.S. Store in Santa Monica, Highlighting Continued Expansion and Strategic IP Collaborations

NEW YORK, Aug. 29, 2024 /PRNewswire/ -- Global lifestyle brand MINISO marked the grand opening of its 200th store in the United States on August 24, 2024, at the iconic 3rd Street Promenade in Santa Monica. This milestone not only underscores MINISO's rapid growth in the U.S. market but also highlights its commitment to expanding its footprint and enhancing brand influence across the country.

The Santa Monica store, encompassing over 3,700 square feet marks the latest chapter in MINISO's U.S. expansion. This year alone, MINISO has opened numerous new stores in key locations across the country, including Times Square and Tangram in New York, and at the American Dream Mall in New Jersey, reinforcing its strategic focus on building a strong and widespread presence in the world's largest consumer market. The brand's ability to resonate with American consumers is evident in the continued success of its new store launches, each of which has been met with an enthusiastic reception.

The new store's limited-time storefront design, featuring Disney's Stitch in a bespoke beach style, creates a vibrant and engaging atmosphere to attract a diverse range of customers. Inside, the store features dedicated zones showcasing a wide range of MINISO's collaborations with globally popular IPs, including beloved characters from Disney, Sanrio's Kuromi and Hello Kitty, to Minions, BT21, Care Bears, and more. These curated IP zones create a unique and immersive environment that strengthens the emotional connection between the brand and its consumers.

MINISO's strategic use of popular global IPs continues to drive its success in the U.S. market. By tapping into the cultural significance of celebrated characters, MINISO can create meaningful connections with consumers, engaging them in ongoing dialogues fueled by the ever-growing popularity of these IPs. This strategy not only attracts loyal fans but also introduces the brand to new audiences, broadening its appeal and reach.

In addition to the IP zones, the grand opening in Santa Monica also featured the debut of the exclusive Disney Stamp blind box series. These new product lines reflect MINISO's commitment to offering well-designed and diverse products that cater to the evolving tastes of its customers. The launch of these collections was a highlight of the event, drawing attention from store visitors while showcasing MINISO's reputation for innovation and quality.

As part of the store opening celebration, MINISO offered special rewards and giveaways, including limited-edition Santa Monica-themed shopping bags. These initiatives are part of the brand's broader strategy to engage with its consumers on a deeper level, turning each store visit into an opportunity for discovery and delight.

The opening of the Santa Monica store is a testament to MINISO's unwavering dedication to expanding its presence in the United States. With 200 stores now established across North America, including prominent locations in over 20 U.S. states and key spots, MINISO continues to make significant strides in the U.S. market. This ongoing expansion is central to the brand's strategy to enhance its influence and maintain its position as a leading global lifestyle brand offering a variety of design-led lifestyle products.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MINISO Unveils 200th U.S. Store in Santa Monica, Highlighting Continued Expansion and Strategic IP Collaborations

MINISO Unveils 200th U.S. Store in Santa Monica, Highlighting Continued Expansion and Strategic IP Collaborations

MINISO Unveils 200th U.S. Store in Santa Monica, Highlighting Continued Expansion and Strategic IP Collaborations

MINISO Unveils 200th U.S. Store in Santa Monica, Highlighting Continued Expansion and Strategic IP Collaborations

MINISO Unveils 200th U.S. Store in Santa Monica, Highlighting Continued Expansion and Strategic IP Collaborations

SAN JOSE, Calif., Sept. 14, 2024 /PRNewswire/ -- From September 10-12, 2024, MSquare Technology made a standout appearance at the highly anticipated AI Hardware & Edge AI Summit in San Jose. With 1,500+ attendees and 75+ stellar speakers from the industry leaders, the summit provided MSquare, a leading provider of semiconductor IP and Chiplet solutions, a key platform to showcase its latest products, highlighted its role in driving innovation within the AI ecosystem through practical case studies and proven results.

Pushing the Boundaries: Innovation-Driven and Shaping the Future

At the forefront of innovation in interconnect IP and Chiplet solutions, MSquare continues to break new ground. MSquare's IO Die ML100, is a leading high-bandwidth memory solution. With its integrated high-efficiency Die-to-Die interconnect IP and support for the UCIe 1.1 protocol, the IO Die ML100 enables ultra-fast data transfer and low-latency inter-chip communication, drastically enhancing the efficiency of AI model training and inference, propelling advancements in AI development.

The IO Die ML100, with its high-speed HBM3 memory subsystem, offers a maximum bandwidth of 819.2 GB/s and supports a transfer rate of 6400 Mbps, adhering to the standard HBM3 JESD238 protocol. It meets the stringent demands for high bandwidth and low power consumption in AI applications, laying a solid foundation for future advancements in AI technology.

Diverse Product Portfolio: Setting the Standard for Innovation

MSquare has built a comprehensive and robust IP product portfolio, cementing its role as a key player in the development of cutting-edge IP infrastructure. Its extensive range of IP products has been validated and mass-produced across a wide spectrum of process nodes, from 5nm to 180nm, supporting over 400 different process technologies at the world's 5 leading foundries.

MSquare's portfolio includes high-speed interconnect IPs such as HBM, LPDDR, ONFI, UCIe, eDP, PCIe, and USB, as well as advanced Chiplet solutions like the M2LINK platform. Together, these offerings form a powerful and open ecosystem that supports digital transformation and drives innovation across industries, from AI and data centers to automotive, IoT, and consumer electronics.

Global Expansion: Building an Ecosystem of Innovation

MSquare is accelerating its global expansion, establishing strategic hubs in San Jose, Sydney, and Tokyo to foster deeper collaboration and strengthen its position in the global AI and semiconductor ecosystems. The AI Hardware & Edge AI Summit offered MSquare an invaluable opportunity to not only demonstrate its technological prowess but also foster collaboration with industry leaders across the AI hardware landscape. MSquare is committed to working alongside global partners to tackle the opportunities and challenges of the AI era, shaping the future of the industry together.

Looking Ahead: A New Era of AI Innovation

As AI and edge computing technologies continue to evolve at breakneck speed, MSquare remains steadfast in its mission to lead the charge in interconnect IP and Chiplet innovation. Through its participation in this summit, MSquare has showcased its unwavering commitment to pushing technological boundaries and driving the future of AI. MSquare looks forward to continuing its collaboration with industry peers to explore new possibilities and to create the next era of AI advancements.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MSquare Technology Showcases Leadership in IP and Chiplet Innovation at the AI Hardware & Edge AI Summit