YOUNG POSSE's New Track "ATE THAT" Surges to 38 Million Views with Dance Challenge! Impressive Hip-Hop Steps Stir Excitement… Showcasing the Power of 'K-Hip Hop Princess'!
YOUNG POSSE Sparks a Frenzy with Comeback and "ATE THAT" Hit! Featured by UK's NME and Music Video Surpasses 25 Million Views!
SEOUL, South Korea, Aug. 29, 2024 /PRNewswire/ -- YOUNG POSSE, an artist that is under DSP Media and Beats Entertainment, is taking the K-pop scene by storm with their latest single "ATE THAT," garnering enthusiastic support from global stars.
The group, consisting of Jung Sunhye, Wi Yeonjung, Jiana, Doeun, and Han Jieun, has successfully made their comeback with their third EP, "ATE THAT." The title track's dance challenge video has amassed over 38 million views on official social media channels.
Participants in the "ATE THAT" dance challenge include notable figures such as KARD's Jeon So-min and MIRAE's Son Dong-pyo, senior labelmates as well as Pentagon's Hui and Kiss of Life's Natty & Haneul. The challenge combines a catchy melody with intricate hip-hop steps, offering a fresh and captivating visual experience.
Particularly noteworthy is the support from American rapper Armani White, who gained global fame with "BILLIE EILISH." White's video cheering for YOUNG POSSE has become a hot topic across online communities and social media. Previously, YOUNG POSSE had incorporated White's lyrics into their second EP's title track, "XXL," featuring the memorable line, "Big t-shirts, not Billie, just POSSE," showcasing their unique connection.
SEVENTEEN's Hoshi also shared the music video link for "ATE THAT" on his personal social media, praising it as "Check out the music video. It's truly the best—YOUNG POSSE!, " and expressing his respect for the group. Hoshi described YOUNG POSSE as a team with impressive planning abilities. He said, "I truly respect them," and encouraged them to continue pushing forward.
YOUNG POSSE has continued to make their mark with tracks rooted in traditional hip-hop, following their debut track "MACARONI CHEESE" and "XXL." With ongoing support from both local and international stars, their growth trajectory is accelerating.
The third EP "ATE THAT" represents YOUNG POSSE's ambition to dominate the K-pop scene after "eating" their way through "MACARONI CHEESE" and growing to "XXL" size. The title track, a genre-blending gem of G-funk, reinterprets the sounds of 90s American hip-hop icons Dr. Dre and Snoop Dogg while presenting choreography in a modern twist, earning significant acclaim.
Thanks to this momentum, YOUNG POSSE has also received focused coverage from the British music magazine NME and achieved a notable victory at their debut awards by winning Best Music Video. The music video for "ATE THAT" has surpassed 25 million views just six days after its release.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
"From Armani White to SEVENTEEN's Hoshi: YOUNG POSSE's New Single 'ATE THAT' is Making Waves with Star-Studded Support"
RIYADH, Saudi Arabia, Sept. 14, 2024 /PRNewswire/ -- Leading-edge artificial intelligence algorithms are now powering production at nearly half of VSPO's esports tournaments, dramatically reducing content creation time and enhancing fan engagement, said the company's co-founder Danny Tang at the New Global Sport Conference 2024 ("NGSC") in Riyadh this August.
At a panel discussion with other industry leaders including Ahmad Alabduljabbar, Craig Levine, Jean Mariotte, Penny Diao and Shay Segev, Tang said nearly half of the esports tournaments VSPO produces are now leveraging AI to assist key production tasks such as live highlights capturing and post-game replay editing, markedly boosting the efficiency and agility of the company's tournament operations.
VSPO, Asia's biggest esports company, organizes and produces more than 80 tournaments and 7,000 matches every year, captivating an online fan base of over 800 million.
"Over the past couple years, we have developed a lot of AI tools to allow us to better produce esports tournament content in a much more efficient manner," said Tang, who is also VSPO's CFO and head of global strategy office, "For example, our 'AICam' now allows us to turn hours of game footage into viral social media content in mere seconds."
As the leading conference for the Esports World Cup Foundation, the NGSC 2024 hosted a global delegation of over 1,200 industry thought-leaders at the Kingdom Centre on August 24-25.
At the event, Tang introduced VSPO's two proprietary AI tools, "AIOB" and "AICam", which have been instrumental in streamlining esports production process. AIOB, an algorithm trained on extensive tournament data, assists directors in identifying and broadcasting the most thrilling moments in real time. AICam, on the other hand, automates the selection and editing of highlights, turning them into viral video clips with unprecedented speed and precision.
Another VSPO's key AI project Tang shared was VSPO's partnership with Qualcomm on the Snapdragon "Faith of Victory" initiative, an esports athlete emotion detection system capable of providing real-time insights into an athlete's state of emotions by studying their facial expressions and heart rates. The AI system has been trained with data from 175 professional players across 18 top teams in the King Pro League, and VSPO continues to refine it for improved performance on a frequent basis.
Furthermore, Tang said that VSPO is also in the process of integrating its proprietary AI technologies into its signature, award-winning "4K OB Truck," a patented mobile production unit designed for on-the-go creation and broadcasting of top-tier esports events.
This innovative vehicle was a standout feature at the Hangzhou Asian Games last year, where esports was recognized as a medal sport for the first time, as a significant portion of the esports series was produced using VSPO's "4K OB Truck," showcasing its capabilities on an international stage.
About VSPO
With a global presence encompassing 14 office locations and eight top-tier esports arenas, VSPO offers a comprehensive suite of esports services, including tournament organization, marketing solutions, community development, and more.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
VSPO Co-founder Danny Tang: Half of VSPO's Esports Tournaments Now Assisted By AI
