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IFA 2024: DJI to Showcase New Drone for Vlogs, E-Bike Technology, Portable Power Station and More

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IFA 2024: DJI to Showcase New Drone for Vlogs, E-Bike Technology, Portable Power Station and More
Business

Business

IFA 2024: DJI to Showcase New Drone for Vlogs, E-Bike Technology, Portable Power Station and More

2024-08-29 21:00 Last Updated At:21:15

DJI Continues to Push the Boundaries of What's Possible with Extensive Range of Product Innovations

BERLIN, Aug. 29, 2024 /PRNewswire/ -- DJI, the world's leader in civilian drones, creative camera technology and e-bike drive systems, is excited to unveil its latest groundbreaking products at IFA 2024. From September 6 to 10, visitors to IFA Berlin will have the opportunity to experience DJI's innovative solutions through hands-on demos and interactive workshops, showcasing the future of drones, imaging systems, bikes and portable power stations.

"We are excited to showcase our latest products at IFA, Europe's premier consumer electronics show," said Christina Zhang, Senior Director of Corporate Strategy at DJI. "Our aim is to demonstrate how our cutting-edge technology can inspire creativity and transform ways of living among both seasoned users and newcomers. This year, we're particularly thrilled to highlight our new palm-sized drone for vlogs and revolutionary electric mountain bike innovations, which open up new possibilities for outdoor adventures."

Experience the latest drone and creative camera innovations with DJI

New E-Bike Players: Amflow PL and DJI Avinox

The recently launched Amflow PL is industry's first full-power eMTB with a size and weight equivalent to that of super-light models. It is also the first electric mountain bike equipped with the DJI Avinox Drive System, which integrates DJI's cutting-edge motor and battery technology, offering unprecedented performance and smart features for e-bikes. The DJI Avinox features:

Discover DJI's 2024 Portable Power Station: Power 1000

IFA 2024 marks the debut of DJI Power 1000 at Europe's trade show. Whether consumer, professional, enterprise or agricultural, DJI has a long history in battery research and development. DJI Power 1000 features high-capacity outputs, dual USB-C ports that support super-fast charging, and an ultra-low noise level while recharging. The DJI Power series ensures your devices stay charged both outdoor and at home, providing quiet, reliable power across a variety of applications.

Work Smarter with DJI Delivery, Enterprise and Agriculture Solutions

Discover the FlyCart 30, Matrice 350 RTK, Matrice 30T, Mavic 3 Enterprise Series, DJI Dock 2 and Agras T50, all designed to enhance operational efficiency and productivity across various industries.

Learn, Create, and Share

To foster creativity and skill development, DJI will host a series of professional and consumer workshops led by filmmaking experts and talented content creators. These workshops are open to all IFA visitors, offering insights into creating high-quality content with ease.

See You at IFA

IFA will open its doors at Messe Berlin from September 6 to 10, 2024. Visit DJI's booth in Hall 17-110 to experience these innovations and witness the future of drone, camera, bike and portable power technology.

About DJI

Since 2006, DJI has led the world with civilian drone innovations that have empowered individuals to take flight for the first time, visionaries to turn their imagination into reality, and professionals to transform their work entirely. Today, DJI serves to build a better world by continuously promoting human advancement. With a solution-oriented mindset and genuine curiosity, DJI has expanded its ambitions into areas such as cycling, renewable energy, agriculture, public safety, surveying and mapping, and infrastructure inspection. In every application, DJI products deliver experiences that add value to lives around the world in more profound ways than ever before.

For more information, visit our:

Website: www.dji.com
Online Store: store.dji.com
Facebook: www.facebook.com/DJI
Instagram: www.instagram.com/DJIGlobal
Twitter: www.twitter.com/DJIGlobal
LinkedIn: www.linkedin.com/company/dji
Subscribe to our YouTube Channel: www.youtube.com/DJI

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IFA 2024: DJI to Showcase New Drone for Vlogs, E-Bike Technology, Portable Power Station and More

IFA 2024: DJI to Showcase New Drone for Vlogs, E-Bike Technology, Portable Power Station and More

IFA 2024: DJI to Showcase New Drone for Vlogs, E-Bike Technology, Portable Power Station and More

IFA 2024: DJI to Showcase New Drone for Vlogs, E-Bike Technology, Portable Power Station and More

NEW YORK, Sept. 14, 2024 /PRNewswire/ -- International menswear brand Coofandy and women's sleepwear label Ekouaer made a bold entrance at New York Fashion Week with their much-anticipated runway debut at the landmark Cipriani building, 25 Broadway. As e-commerce leaders in their respective categories, each brand is marking this milestone as the start of an exciting new phase of growth, with Ekouaer poised to surpass $250 million in revenue and Coofandy projected to break $300 million this year.


"Coming to New York Fashion Week jumpstarts our branding efforts and marks a new chapter for both brands," said Oliver Chen, founder of Coofandy and Ekouaer, underscoring the importance of this debut in solidifying their market presence.

To celebrate their debut, supermodels Sean O'Pry and Helena Christensen returned to the runway, with O'Pry opening for Coofandy and Christensen for Ekouaer in their only NYFW appearances this season. The presence of these iconic figures, paired with curated styling from top industry experts Charlie Ward and Matthew Mazur, positioned the brands as premium yet accessible, blending aspirational fashion with real-world versatility.

Coofandy: Jet-Setting Sophistication

With its roots in accessible menswear, Coofandy has expanded beyond business shirts and suits to include casual knitwear and beachwear, achieving $200 million in revenue by 2023. At NYFW, Coofandy unveiled 40 diverse looks, embodying a jet-setting cosmopolitan sophisticate. From sleek suiting to casual summer looks, the collection reflected effortless nonchalance with an intentional edge.

My overall goal was to show the wide range of Coofandy's offerings, said stylist Charlie Ward. "We wanted to highlight classic tailoring while also showcasing more casual or beach-ready looks. From start to finish, it was about versatility—pieces that could elevate any wardrobe while being easy to wear."

Sean O'Pry, dressed in a sharp white tuxedo jacket to close the show, perfectly captured Coofandy's modern elegance. "Sean is always a joy to dress because he understands what the clothes are trying to say. It was an obvious choice to have him open and close the show,"** Ward added.

Rafael Miller, one of the next-gen models, offered a fresh perspective. "What I love about Coofandy is the versatility it offers. From sharp tailoring to more relaxed looks, each piece makes you feel prepared for anything, and that's the kind of confidence I look for in a brand," Miller noted, embodying Coofandy's balance of sophistication and ease.

Ekouaer: Effortless Chic for Every Occasion

Ekouaer, known for its stylish sleepwear, made its mark with 20 womenswear looks that transition effortlessly from day to night. Drawing inspiration from the off-duty city girl in the Riviera, the collection blended playful elements like flip flops and wide-leg jeans with luxurious textures of silk and satin.

"Helena was a dream to work with," said stylist Matthew Mazur."She knew exactly what she wanted, and we elevated her look with bold accessories like a lace catsuit, a standout piece made exclusively for her."  Christensen, dressed in a layered silk PJ set over a lace bodysuit, captured the spirit of the Ekouaer woman—effortless, chic, and confident. "It was all about taking something cozy and giving it a bold twist," Christensen said.

Mazur further explained the vision behind the collection: "I wanted to explore how sleepwear and loungewear could transition into daywear, making the pieces versatile, no fuss, and chic. It's about blending comfort with style in a way that feels natural."

To ensure a successful and seamless New York Fashion Week show, the brands partnered with China Fashion Collective, a New York-based agency known for high-profile fashion shows and helping international brands break into the US market.  "The vision was to showcase not only the premium nature of the brands but also their accessibility, but also highlighting their versatility in everyday wear," said Yuhan Liu, former award-winning journalist and Co-Founder of China Fashion Collective, who led the NYFW production effort.

Chen also noted this NYFW debut is a key moment for both brands as they continue to explore new avenues beyond e-commerce, emphasizing the strategic importance of the show for their future market expansion.

For PR inquiry, please contact China Fashion Collective 
Email: claire@chinafashioncollective.com  
           yuhan@chinafashioncollective.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy

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