The new compact crossover SUV scored 88.64, setting a new benchmark for automotive safety
MANILA, Philippines, Aug. 30, 2024 /PRNewswire/ -- Global automotive brand OMODA & JAECOO has achieved a major milestone by earning the prestigious 5-Star Safety Certification for its compact crossover SUV, OMODA C5, from the Association of Southeast Asian Nations New Car Assessment Programme (ASEAN NCAP). This marks the first joint China-Malaysia 5-Star safety test, highlighting OMODA C5's commitment to safety excellence.
The certification was awarded during a media press conference held by the Malaysian Institute of Road Safety Research (MIROS) in Kuala Lumpur on August 13. Scoring 88.64 points overall, the OMODA C5 excelled in critical areas such as Adult Occupant Protection (AOP), Child Occupant Protection (COP), and Safety Assist (SA), setting a new benchmark in its segment.
In the ASEAN NCAP AOP tests, OMODA C5 provided substantial protection, particularly for the chest and lower legs, with its front compartment remaining stable during impact tests. The vehicle's construction includes 78% high-strength steel, with key areas reinforced by ultra-high-strength and hot-formed steel, offering tensile strength of up to 1500 MPa. This design, referred to as a "golden armor" or "iron shirt," effectively protects the driver in the event of a collision.
OMODA C5's innovative "caged energy absorption" design contributes to its safety, featuring a lightweight yet durable structure that disperses impact forces during frontal and side collisions. This system, combining "three-way pressure distribution" and "bilateral four energy-absorbing boxes," minimizes force transmission to occupants, enhancing overall safety.
The vehicle also achieved top marks in the ASEAN NCAP Safety Assist (SA) category, thanks to its advanced driving assistance technology. This system includes 16 safety features such as a 360° panoramic camera, full-speed adaptive cruise control (ACC), and Rear Cross Traffic Alert (RCTA). These technologies work together to detect potential hazards, providing timely warnings for scenarios like emergency stops, driver distraction, and lane deviations, ensuring a safer driving experience.
This ASEAN NCAP 5-Star certification follows previous successes for the OMODA C5, which also earned 5-star safety ratings from the European New Car Assessment Programme (E-NCAP) and the Australasian New Car Assessment Programme (A-NCAP). These achievements underscore OMODA's commitment to adhering to global safety standards and advancing automotive innovation.
OMODA's "safety first" philosophy has driven every aspect of the C5's development, from materials and design to structure and advanced technology. "Securing the ASEAN NCAP safety rating underscores our steadfast commitment to safety, innovation, and, most importantly, to our customers. The brand's core mission—prioritizing safety and quality, with a focus on superior products—is embedded in its DNA and rigorously applied throughout the quality control process," said Marco Chen, Country Director OMODA+JAECOO Philippines.
OMODA C5 will be up for pre-order in various mall activations throughout Metro Manila this September. For more details pre-order announcements, follow their official social media accounts: Facebook (OMODA Philippines and JAECOO Philippines); Instagram (@omoda.philippines and jaecoo.philippines); and TikTok (@omodaph). xx
Joanna Peng
Email: pengxuejuan@mychery.com
Phone: +86 13676095951
Guillen Infantado
Email: yen@omodaglobal.com
Phone: +639455393791
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OMODA C5 Earns 5-Star ASEAN NCAP Safety Certification
OMODA C5 Earns 5-Star ASEAN NCAP Safety Certification
OMODA C5 Earns 5-Star ASEAN NCAP Safety Certification
OMODA C5 Earns 5-Star ASEAN NCAP Safety Certification
NEW YORK, Sept. 14, 2024 /PRNewswire/ -- International menswear brand Coofandy and women's sleepwear label Ekouaer made a bold entrance at New York Fashion Week with their much-anticipated runway debut at the landmark Cipriani building, 25 Broadway. As e-commerce leaders in their respective categories, each brand is marking this milestone as the start of an exciting new phase of growth, with Ekouaer poised to surpass $250 million in revenue and Coofandy projected to break $300 million this year.
"Coming to New York Fashion Week jumpstarts our branding efforts and marks a new chapter for both brands," said Oliver Chen, founder of Coofandy and Ekouaer, underscoring the importance of this debut in solidifying their market presence.
To celebrate their debut, supermodels Sean O'Pry and Helena Christensen returned to the runway, with O'Pry opening for Coofandy and Christensen for Ekouaer in their only NYFW appearances this season. The presence of these iconic figures, paired with curated styling from top industry experts Charlie Ward and Matthew Mazur, positioned the brands as premium yet accessible, blending aspirational fashion with real-world versatility.
Coofandy: Jet-Setting Sophistication
With its roots in accessible menswear, Coofandy has expanded beyond business shirts and suits to include casual knitwear and beachwear, achieving $200 million in revenue by 2023. At NYFW, Coofandy unveiled 40 diverse looks, embodying a jet-setting cosmopolitan sophisticate. From sleek suiting to casual summer looks, the collection reflected effortless nonchalance with an intentional edge.
My overall goal was to show the wide range of Coofandy's offerings, said stylist Charlie Ward. "We wanted to highlight classic tailoring while also showcasing more casual or beach-ready looks. From start to finish, it was about versatility—pieces that could elevate any wardrobe while being easy to wear."
Sean O'Pry, dressed in a sharp white tuxedo jacket to close the show, perfectly captured Coofandy's modern elegance. "Sean is always a joy to dress because he understands what the clothes are trying to say. It was an obvious choice to have him open and close the show,"** Ward added.
Rafael Miller, one of the next-gen models, offered a fresh perspective. "What I love about Coofandy is the versatility it offers. From sharp tailoring to more relaxed looks, each piece makes you feel prepared for anything, and that's the kind of confidence I look for in a brand," Miller noted, embodying Coofandy's balance of sophistication and ease.
Ekouaer: Effortless Chic for Every Occasion
Ekouaer, known for its stylish sleepwear, made its mark with 20 womenswear looks that transition effortlessly from day to night. Drawing inspiration from the off-duty city girl in the Riviera, the collection blended playful elements like flip flops and wide-leg jeans with luxurious textures of silk and satin.
"Helena was a dream to work with," said stylist Matthew Mazur."She knew exactly what she wanted, and we elevated her look with bold accessories like a lace catsuit, a standout piece made exclusively for her." Christensen, dressed in a layered silk PJ set over a lace bodysuit, captured the spirit of the Ekouaer woman—effortless, chic, and confident. "It was all about taking something cozy and giving it a bold twist," Christensen said.
Mazur further explained the vision behind the collection: "I wanted to explore how sleepwear and loungewear could transition into daywear, making the pieces versatile, no fuss, and chic. It's about blending comfort with style in a way that feels natural."
To ensure a successful and seamless New York Fashion Week show, the brands partnered with China Fashion Collective, a New York-based agency known for high-profile fashion shows and helping international brands break into the US market. "The vision was to showcase not only the premium nature of the brands but also their accessibility, but also highlighting their versatility in everyday wear," said Yuhan Liu, former award-winning journalist and Co-Founder of China Fashion Collective, who led the NYFW production effort.
Chen also noted this NYFW debut is a key moment for both brands as they continue to explore new avenues beyond e-commerce, emphasizing the strategic importance of the show for their future market expansion.
For PR inquiry, please contact China Fashion Collective
Email: claire@chinafashioncollective.com
yuhan@chinafashioncollective.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy
Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy
