cdf Sanya International Duty Free Shopping Complex celebrates 10 years of success

BEIJING, Aug. 30, 2024 /PRNewswire/ -- This is a report from China.org.cn:

cdf Sanya International Duty Free Shopping Complex, a flagship venture of China Duty Free Group (CDFG), will mark its 10th anniversary on Sept. 1. Since its grand opening, this complex has attracted over 70 million visitors, significantly boosting tourism in south China's island province of Hainan.

The development of cdf Sanya International Duty Free Shopping Complex has faced both challenges and opportunities.

In May 2009, the Hainan provincial government granted CDFG exclusive rights to operate a duty-free shop in Sanya. Four months later, on Sept. 1, 2009, the shop opened, spanning nearly 10,000 square meters. The rapid launch of this major duty-free store set a new industry standard.

At first, the store catered exclusively to foreign nationals and residents from Hong Kong, Macao, and Taiwan who were departing from Sanya Phoenix International Airport.

With the implementation of Hainan's offshore duty-free shopping policy on April 20, 2011, the store was able to offer offshore duty-free goods to more shoppers.

This dual-focused business model, focused mainly on offshore duty-free shopping, quickly made the store a leader in China's duty-free retail industry. The policy's unique advantages, coupled with the skyrocketing number of Chinese tourists, led to a surge in customers.

To meet growing demand, cdf Sanya International Duty Free Shopping Complex expanded. Phase I opened Sept. 1, 2014, covering 120,000 square meters. It claimed the title of the world's largest standalone duty-free store at the time.

This expansion marked a new era for China's duty-free industry, bringing bigger stores, more brands, and a global outlook. The complex redefined the duty-free shopping experience, becoming a must-visit tourist destination in Hainan. The complex grew again with Phase II in 2020 and added the Global Beauty Plaza in 2023.

Currently, the complex boasts over 850 international brands, offering beauty products, luxury goods, baby items, electronics and food.

cdf Sanya International Duty Free Shopping Complex has leveraged policy benefits to improve services and enhance the shopping experience. The complex has developed an integrity system and service standards to provide a more personal customer experience. It has established eight service support systems and 98 service standards, aiming to lead China's tourism retail industry. The complex has also sought employee feedback and studied top international companies to improve its services.

To mark its 10th anniversary, the complex has planned events to thank customers and highlight its impact on the local economy. The "Journeying a Thousand Miles, Cherishing Every Moment" celebration features activities themed around the number 10, including customer giveaways, celebrity appearances, special travel offers and cash coupon giveaways.

The complex has also organized luxury brand exhibitions and fashion shows, showcasing the complex's premium offerings and providing consumers with a visual and sensory feast. Notably, the "Summer of Chinese Chic" exhibit will run alongside the anniversary celebration. This project, a collaboration between the complex and sports brands from the city of Jinjiang, aims to create an immersive shopping experience while promoting the inheritance and innovation of Chinese cultural trends, blending cultural confidence with commercial success.

The complex also focuses on social responsibility. It has supported poverty alleviation efforts through its "Star Journey, Cloud Products" store, which sells products from impoverished regions. The complex has expanded to online shopping, offering its products through platforms such as the online cdf China Duty Free Hainan Mall.

As cdf Sanya International Duty Free Shopping Complex embarks on its next decade, it will continue to uphold its commitment to "doing business in good faith and providing quality services." By exploring innovative service models and optimizing the shopping environment, the complex aims to create a world-class shopping destination that offers a high-end, convenient and personalized experience.

Supported by its parent company, China Tourism Group, CDFG says it will continue to provide duty-free shopping for domestic and international consumers. The company plans to contribute to the development of Hainan Free Trade Port and China's travel retail industry.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

cdf Sanya International Duty Free Shopping Complex celebrates 10 years of success

cdf Sanya International Duty Free Shopping Complex celebrates 10 years of success

cdf Sanya International Duty Free Shopping Complex celebrates 10 years of success

NEW YORK, Sept. 14, 2024 /PRNewswire/ -- International menswear brand Coofandy and women's sleepwear label Ekouaer made a bold entrance at New York Fashion Week with their much-anticipated runway debut at the landmark Cipriani building, 25 Broadway. As e-commerce leaders in their respective categories, each brand is marking this milestone as the start of an exciting new phase of growth, with Ekouaer poised to surpass $250 million in revenue and Coofandy projected to break $300 million this year.

"Coming to New York Fashion Week jumpstarts our branding efforts and marks a new chapter for both brands," said Oliver Chen, founder of Coofandy and Ekouaer, underscoring the importance of this debut in solidifying their market presence.

To celebrate their debut, supermodels Sean O'Pry and Helena Christensen returned to the runway, with O'Pry opening for Coofandy and Christensen for Ekouaer in their only NYFW appearances this season. The presence of these iconic figures, paired with curated styling from top industry experts Charlie Ward and Matthew Mazur, positioned the brands as premium yet accessible, blending aspirational fashion with real-world versatility.

Coofandy: Jet-Setting Sophistication

With its roots in accessible menswear, Coofandy has expanded beyond business shirts and suits to include casual knitwear and beachwear, achieving $200 million in revenue by 2023. At NYFW, Coofandy unveiled 40 diverse looks, embodying a jet-setting cosmopolitan sophisticate. From sleek suiting to casual summer looks, the collection reflected effortless nonchalance with an intentional edge.

My overall goal was to show the wide range of Coofandy's offerings, said stylist Charlie Ward. "We wanted to highlight classic tailoring while also showcasing more casual or beach-ready looks. From start to finish, it was about versatility—pieces that could elevate any wardrobe while being easy to wear."

Sean O'Pry, dressed in a sharp white tuxedo jacket to close the show, perfectly captured Coofandy's modern elegance. "Sean is always a joy to dress because he understands what the clothes are trying to say. It was an obvious choice to have him open and close the show,"** Ward added.

Rafael Miller, one of the next-gen models, offered a fresh perspective. "What I love about Coofandy is the versatility it offers. From sharp tailoring to more relaxed looks, each piece makes you feel prepared for anything, and that's the kind of confidence I look for in a brand," Miller noted, embodying Coofandy's balance of sophistication and ease.

Ekouaer: Effortless Chic for Every Occasion

Ekouaer, known for its stylish sleepwear, made its mark with 20 womenswear looks that transition effortlessly from day to night. Drawing inspiration from the off-duty city girl in the Riviera, the collection blended playful elements like flip flops and wide-leg jeans with luxurious textures of silk and satin.

"Helena was a dream to work with," said stylist Matthew Mazur."She knew exactly what she wanted, and we elevated her look with bold accessories like a lace catsuit, a standout piece made exclusively for her."  Christensen, dressed in a layered silk PJ set over a lace bodysuit, captured the spirit of the Ekouaer woman—effortless, chic, and confident. "It was all about taking something cozy and giving it a bold twist," Christensen said.

Mazur further explained the vision behind the collection: "I wanted to explore how sleepwear and loungewear could transition into daywear, making the pieces versatile, no fuss, and chic. It's about blending comfort with style in a way that feels natural."

To ensure a successful and seamless New York Fashion Week show, the brands partnered with China Fashion Collective, a New York-based agency known for high-profile fashion shows and helping international brands break into the US market.  "The vision was to showcase not only the premium nature of the brands but also their accessibility, but also highlighting their versatility in everyday wear," said Yuhan Liu, former award-winning journalist and Co-Founder of China Fashion Collective, who led the NYFW production effort.

Chen also noted this NYFW debut is a key moment for both brands as they continue to explore new avenues beyond e-commerce, emphasizing the strategic importance of the show for their future market expansion.

For PR inquiry, please contact China Fashion Collective 
Email: claire@chinafashioncollective.com  
           yuhan@chinafashioncollective.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy