AMSTERDAM, Aug. 30, 2024 /PRNewswire/ -- After earning the title of the world's most valuable dairy brand, according to a new report released by Brand Finance on August 20, Yili has once again secured its spot among the global top five on Rabobank's annual Global Dairy Top 20 list, which was released on August 26. It also marks the 11th consecutive year that Yili has maintained its dominance as Asia's leading dairy company. Yili remains the sole Asian dairy brand to break into the global top five.
Rabobank's annual Global Dairy Top 20 list ranks the world's leading dairy companies based on their sales and financial performance. It's one of the most influential rankings within the dairy industry. This year, competition has intensified, leading to significant changes in the rankings. Less than half of the companies have maintained their previous positions, and seven have slipped in the rankings. One dairy company has even fallen out of the top 20 altogether.
Yili has continued to strengthen its leading edge by expanding its global value chains. The company has achieved 31 consecutive years of steady revenue growth, cementing its position as one of the world's top five dairy companies and maintaining its undisputed leadership in the Asian dairy market. In 2023, the company reported a total revenue of 126.179 billion yuan and a net profit of 10.429 billion yuan, surpassing previous records. This growth was driven by the company's commitment to quality, innovation, digitalization, and operational efficiency, as well as strategic adjustments to its product portfolio and sales model. Yili's performance in overseas markets has been very impressive. Its sub-brands Cremo and Joyday have gained popularity in Southeast Asia, and the company has made inroads into the African market. Overall, Yili's international revenue increased by a substantial 10.08% year-over-year, with products sold in over 60 countries and regions. This growth is a testament to the increasing consumer demand for Yili's products worldwide. In the first quarter of 2024, Yili reported a total revenue of 32.577 billion yuan and a net profit of 5.923 billion yuan.
Rabobank's report points out that the global dairy market has remained on an upward trajectory, and dairy companies are adjusting their strategies to maintain growth momentum. As one of the world's top five dairy companies and Asia's largest, Yili is at the forefront of driving high-quality development within the industry. Its commitment to high-quality development has not only contributed to its steady growth but has also propelled it closer to its vision of becoming a globally trusted provider of healthy food.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Yili Maintains Its Spot as Asia's Top Dairy Company and Global Top Five Player
NEW YORK, Sept. 14, 2024 /PRNewswire/ -- International menswear brand Coofandy and women's sleepwear label Ekouaer made a bold entrance at New York Fashion Week with their much-anticipated runway debut at the landmark Cipriani building, 25 Broadway. As e-commerce leaders in their respective categories, each brand is marking this milestone as the start of an exciting new phase of growth, with Ekouaer poised to surpass $250 million in revenue and Coofandy projected to break $300 million this year.
"Coming to New York Fashion Week jumpstarts our branding efforts and marks a new chapter for both brands," said Oliver Chen, founder of Coofandy and Ekouaer, underscoring the importance of this debut in solidifying their market presence.
To celebrate their debut, supermodels Sean O'Pry and Helena Christensen returned to the runway, with O'Pry opening for Coofandy and Christensen for Ekouaer in their only NYFW appearances this season. The presence of these iconic figures, paired with curated styling from top industry experts Charlie Ward and Matthew Mazur, positioned the brands as premium yet accessible, blending aspirational fashion with real-world versatility.
Coofandy: Jet-Setting Sophistication
With its roots in accessible menswear, Coofandy has expanded beyond business shirts and suits to include casual knitwear and beachwear, achieving $200 million in revenue by 2023. At NYFW, Coofandy unveiled 40 diverse looks, embodying a jet-setting cosmopolitan sophisticate. From sleek suiting to casual summer looks, the collection reflected effortless nonchalance with an intentional edge.
My overall goal was to show the wide range of Coofandy's offerings, said stylist Charlie Ward. "We wanted to highlight classic tailoring while also showcasing more casual or beach-ready looks. From start to finish, it was about versatility—pieces that could elevate any wardrobe while being easy to wear."
Sean O'Pry, dressed in a sharp white tuxedo jacket to close the show, perfectly captured Coofandy's modern elegance. "Sean is always a joy to dress because he understands what the clothes are trying to say. It was an obvious choice to have him open and close the show,"** Ward added.
Rafael Miller, one of the next-gen models, offered a fresh perspective. "What I love about Coofandy is the versatility it offers. From sharp tailoring to more relaxed looks, each piece makes you feel prepared for anything, and that's the kind of confidence I look for in a brand," Miller noted, embodying Coofandy's balance of sophistication and ease.
Ekouaer: Effortless Chic for Every Occasion
Ekouaer, known for its stylish sleepwear, made its mark with 20 womenswear looks that transition effortlessly from day to night. Drawing inspiration from the off-duty city girl in the Riviera, the collection blended playful elements like flip flops and wide-leg jeans with luxurious textures of silk and satin.
"Helena was a dream to work with," said stylist Matthew Mazur."She knew exactly what she wanted, and we elevated her look with bold accessories like a lace catsuit, a standout piece made exclusively for her." Christensen, dressed in a layered silk PJ set over a lace bodysuit, captured the spirit of the Ekouaer woman—effortless, chic, and confident. "It was all about taking something cozy and giving it a bold twist," Christensen said.
Mazur further explained the vision behind the collection: "I wanted to explore how sleepwear and loungewear could transition into daywear, making the pieces versatile, no fuss, and chic. It's about blending comfort with style in a way that feels natural."
To ensure a successful and seamless New York Fashion Week show, the brands partnered with China Fashion Collective, a New York-based agency known for high-profile fashion shows and helping international brands break into the US market. "The vision was to showcase not only the premium nature of the brands but also their accessibility, but also highlighting their versatility in everyday wear," said Yuhan Liu, former award-winning journalist and Co-Founder of China Fashion Collective, who led the NYFW production effort.
Chen also noted this NYFW debut is a key moment for both brands as they continue to explore new avenues beyond e-commerce, emphasizing the strategic importance of the show for their future market expansion.
For PR inquiry, please contact China Fashion Collective
Email: claire@chinafashioncollective.com
yuhan@chinafashioncollective.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy
Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy
