Fiji’s visa-free policy and the increase in direct flights from China have significantly boosted its appeal, leading to a surge in Chinese visitors and a vibrant tourism boom.
According to data from the Fiji Tourism Bureau, as of the first quarter of 2024, the number of visitors to Fiji has increased eleven percent compared to the same period in 2023 – of which 77 percent are tourists. Australia, New Zealand and China remain its main tourist source countries.
"Fiji has good air quality, mesmerizing coral reefs and activities like sea fishing and underwater diving. These are what attract me the most," said Xu Yuhan, a Chinese tourist.
Currently, the island nation is experiencing an increase in visitors due to favorable policies that have attracted the attention of Chinese travelers.
"Fiji was among the first destinations when China resumed outbound group tours in 2023. With the increase in direct flights between China and Fiji, the number of Chinese tourists in Fiji and other Pacific Island nations has doubled in 2024, so far," said Liu Jie, assistant to the president of tour company CYTS Aoyou Technology Development.
Liu said the relaxation of visa policies has also unleashed the potential of Chinese tourism.
"Fiji’s visa-free policy allows Chinese visitors to start a trip at any time. With its unique culture and well-equipped hotels, Fiji is a destination for high-end tourism," she added.
Fiji’s visa-free policy attracts Chinese tourists, sparking to tourism boom
